{"id":"https://openalex.org/W4402407786","doi":"https://doi.org/10.1145/3690393","title":"Analyzing and Predicting Consumer Response to Short Videos in E-Commerce","display_name":"Analyzing and Predicting Consumer Response to Short Videos in E-Commerce","publication_year":2024,"publication_date":"2024-09-10","ids":{"openalex":"https://openalex.org/W4402407786","doi":"https://doi.org/10.1145/3690393"},"language":"en","primary_location":{"id":"doi:10.1145/3690393","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3690393","pdf_url":null,"source":{"id":"https://openalex.org/S4210170305","display_name":"ACM Transactions on Management Information Systems","issn_l":"2158-656X","issn":["2158-656X","2158-6578"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Management Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1145/3690393","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067731013","display_name":"Yutong Guo","orcid":"https://orcid.org/0000-0003-3850-9577"},"institutions":[{"id":"https://openalex.org/I4210116924","display_name":"Chinese University of Hong Kong, Shenzhen","ror":"https://ror.org/02d5ks197","country_code":"CN","type":"education","lineage":["https://openalex.org/I177725633","https://openalex.org/I180726961","https://openalex.org/I4210116924"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yutong Guo*","raw_affiliation_strings":["Shenzhen Finance Institute, School of Management and Economics, The Chinese University of Hong Kong - Shenzhen, Shenzhen, China"],"raw_orcid":"https://orcid.org/0000-0003-3850-9577","affiliations":[{"raw_affiliation_string":"Shenzhen Finance Institute, School of Management and Economics, The Chinese University of Hong Kong - Shenzhen, Shenzhen, China","institution_ids":["https://openalex.org/I4210116924"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093130774","display_name":"Chao Ban","orcid":"https://orcid.org/0009-0000-8114-103X"},"institutions":[{"id":"https://openalex.org/I4210136246","display_name":"China Telecom (China)","ror":"https://ror.org/03jgnzt20","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210136246"]},{"id":"https://openalex.org/I4387153335","display_name":"China Telecom","ror":"https://ror.org/05p67dv18","country_code":null,"type":"company","lineage":["https://openalex.org/I4387153335"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chao Ban","raw_affiliation_strings":["China Telecom Artificial Intelligence Technology Co. Ltd, Beijing, China and China Telecom Corporation Limited, Beijing, China","China Telecom Corporation Limited, Beijing, China","China Telecom Artificial Intelligence Technology Co. Ltd, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0000-8114-103X","affiliations":[{"raw_affiliation_string":"China Telecom Artificial Intelligence Technology Co. Ltd, Beijing, China and China Telecom Corporation Limited, Beijing, China","institution_ids":["https://openalex.org/I4210136246","https://openalex.org/I4387153335"]},{"raw_affiliation_string":"China Telecom Corporation Limited, Beijing, China","institution_ids":["https://openalex.org/I4210136246","https://openalex.org/I4387153335"]},{"raw_affiliation_string":"China Telecom Artificial Intelligence Technology Co. Ltd, Beijing, China","institution_ids":["https://openalex.org/I4210136246","https://openalex.org/I4387153335"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100299579","display_name":"Jiang Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210123185","display_name":"Zhejiang Lab","ror":"https://ror.org/02m2h7991","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210123185"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiang Yang","raw_affiliation_strings":["Zhejiang Lab, Hangzhou, China"],"raw_orcid":"https://orcid.org/0009-0005-7569-9965","affiliations":[{"raw_affiliation_string":"Zhejiang Lab, Hangzhou, China","institution_ids":["https://openalex.org/I4210123185"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022336802","display_name":"Khim Yong Goh","orcid":"https://orcid.org/0000-0002-9291-2386"},"institutions":[{"id":"https://openalex.org/I165932596","display_name":"National University of Singapore","ror":"https://ror.org/01tgyzw49","country_code":"SG","type":"education","lineage":["https://openalex.org/I165932596"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Khim-Yong Goh","raw_affiliation_strings":["School of Computing, National University of Singapore, Singapore, Singapore"],"raw_orcid":"https://orcid.org/0000-0002-9291-2386","affiliations":[{"raw_affiliation_string":"School of Computing, National University of Singapore, Singapore, Singapore","institution_ids":["https://openalex.org/I165932596"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010440241","display_name":"Xiao Liu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210100255","display_name":"Beijing Academy of Artificial Intelligence","ror":"https://ror.org/016a74861","country_code":"CN","type":"other","lineage":["https://openalex.org/I4210100255"]},{"id":"https://openalex.org/I4392738278","display_name":"Beijing Institute for General Artificial Intelligence","ror":"https://ror.org/02kw1ws04","country_code":"CN","type":"government","lineage":["https://openalex.org/I4392738278"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiao Liu","raw_affiliation_strings":["Beijing Institute for General Artificial Intelligence, Beijing, China"],"raw_orcid":"https://orcid.org/0009-0004-2806-2657","affiliations":[{"raw_affiliation_string":"Beijing Institute for General Artificial Intelligence, Beijing, China","institution_ids":["https://openalex.org/I4210100255","https://openalex.org/I4392738278"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075557058","display_name":"Xixian Peng","orcid":"https://orcid.org/0000-0001-7327-0325"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xixian Peng","raw_affiliation_strings":["School of Management, Zhejiang University, Hangzhou, China"],"raw_orcid":"https://orcid.org/0000-0001-7327-0325","affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University, Hangzhou, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088450419","display_name":"Xuanye Li","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaobo Li","raw_affiliation_strings":["Ant Group CO Ltd, Hangzhou, China"],"raw_orcid":"https://orcid.org/0009-0009-2690-815X","affiliations":[{"raw_affiliation_string":"Ant Group CO Ltd, Hangzhou, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":7,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.9228,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.96600032,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"15","issue":"4","first_page":"1","last_page":"23"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.984499990940094,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7339940071105957},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6304334402084351},{"id":"https://openalex.org/keywords/construct","display_name":"Construct (python library)","score":0.6102542877197266},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.5729393362998962},{"id":"https://openalex.org/keywords/duration","display_name":"Duration (music)","score":0.5248938798904419},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4368463158607483},{"id":"https://openalex.org/keywords/pleasure","display_name":"Pleasure","score":0.4228160083293915},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3760201334953308},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3253629207611084},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13582271337509155},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.1095728874206543}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7339940071105957},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6304334402084351},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.6102542877197266},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.5729393362998962},{"id":"https://openalex.org/C112758219","wikidata":"https://www.wikidata.org/wiki/Q16038819","display_name":"Duration (music)","level":2,"score":0.5248938798904419},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4368463158607483},{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.4228160083293915},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3760201334953308},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3253629207611084},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13582271337509155},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1095728874206543},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3690393","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3690393","pdf_url":null,"source":{"id":"https://openalex.org/S4210170305","display_name":"ACM Transactions on Management Information Systems","issn_l":"2158-656X","issn":["2158-656X","2158-6578"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Management Information Systems","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1145/3690393","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3690393","pdf_url":null,"source":{"id":"https://openalex.org/S4210170305","display_name":"ACM Transactions on Management Information Systems","issn_l":"2158-656X","issn":["2158-656X","2158-6578"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Management Information Systems","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G711809","display_name":null,"funder_award_id":"72002193","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W1971604583","https://openalex.org/W1997472652","https://openalex.org/W2020911841","https://openalex.org/W2025510654","https://openalex.org/W2028736350","https://openalex.org/W2057172983","https://openalex.org/W2066160371","https://openalex.org/W2068976424","https://openalex.org/W2069810392","https://openalex.org/W2089370919","https://openalex.org/W2091455897","https://openalex.org/W2125326971","https://openalex.org/W2129439877","https://openalex.org/W2150578721","https://openalex.org/W2156379293","https://openalex.org/W2526050071","https://openalex.org/W2556468274","https://openalex.org/W2559655401","https://openalex.org/W2619383789","https://openalex.org/W2728191047","https://openalex.org/W2731385323","https://openalex.org/W2734411510","https://openalex.org/W2752782242","https://openalex.org/W2754570033","https://openalex.org/W2769003566","https://openalex.org/W2795799194","https://openalex.org/W2797440979","https://openalex.org/W2807844012","https://openalex.org/W2808235941","https://openalex.org/W2823644790","https://openalex.org/W2940468316","https://openalex.org/W2949619445","https://openalex.org/W2956959730","https://openalex.org/W2963168538","https://openalex.org/W2963432970","https://openalex.org/W2963875806","https://openalex.org/W2963951015","https://openalex.org/W2964216321","https://openalex.org/W2964883547","https://openalex.org/W2984008963","https://openalex.org/W2995879646","https://openalex.org/W2996163128","https://openalex.org/W3006423353","https://openalex.org/W3009377595","https://openalex.org/W3011997138","https://openalex.org/W3012624334","https://openalex.org/W3027684700","https://openalex.org/W3098487628","https://openalex.org/W3101763945","https://openalex.org/W3105604940","https://openalex.org/W3108351724","https://openalex.org/W3122386001","https://openalex.org/W3122526332","https://openalex.org/W3124294773","https://openalex.org/W3125756404","https://openalex.org/W3197716485","https://openalex.org/W3208385989","https://openalex.org/W4213343830","https://openalex.org/W4235779660","https://openalex.org/W4300184831","https://openalex.org/W4301745140","https://openalex.org/W4308535033","https://openalex.org/W4313171212","https://openalex.org/W6699840935"],"related_works":["https://openalex.org/W1603590763","https://openalex.org/W2171170310","https://openalex.org/W2190922845","https://openalex.org/W114017169","https://openalex.org/W2366083675","https://openalex.org/W3129172297","https://openalex.org/W2231036510","https://openalex.org/W2493499328","https://openalex.org/W2890483697","https://openalex.org/W2489482894"],"abstract_inverted_index":{"This":[0],"study":[1],"analyzes":[2],"the":[3,8,42,59,82,110,146,166,178,204],"drivers":[4],"of":[5,10,20,41,48,102,113,181,189],"and":[6,52,66,73,97,149,168,200,207],"predicts":[7],"outcome":[9],"consumer":[11,43,75],"response":[12,44,76,120,135],"to":[13,70,77,131,136,144,164,187,203],"e-commerce":[14],"short":[15],"videos":[16],"(ESVs)":[17],"in":[18,46],"terms":[19,47],"viewing":[21,50,104,119,134],"duration.":[22,105],"We":[23,138],"first":[24],"construct":[25],"a":[26,127,159],"large-scale":[27],"ESV":[28,54,88,103,118,153],"dataset":[29,39],"that":[30,87,177,188],"contains":[31],"23,001":[32],"ESVs":[33],"across":[34,121],"40":[35],"product":[36,92,94,122],"categories.":[37,123],"The":[38],"consists":[40],"label":[45],"average":[49],"durations":[51],"human-annotated":[53],"content":[55,89,115],"attributes.":[56],"Relying":[57],"on":[58,117],"constructed":[60],"dataset,":[61],"we":[62,85,125,157,175],"employ":[63,158],"econometric":[64],"modeling":[65],"deep":[67],"learning":[68],"methods":[69],"comprehensively":[71],"understand":[72],"predict":[74,132],"ESVs.":[78,137],"First,":[79],"by":[80],"employing":[81],"mixed-effects":[83],"model,":[84],"find":[86],"attributes":[90,116],"for":[91],"description,":[93],"demonstration,":[95],"pleasure,":[96],"aesthetics":[98],"are":[99],"key":[100],"determinants":[101],"Subsample":[106],"analyses":[107],"further":[108],"show":[109],"heterogeneous":[111],"effects":[112],"different":[114],"Second,":[124],"design":[126],"content-based":[128],"multimodal-multitask":[129],"framework":[130,184],"consumers\u2019":[133],"propose":[139],"an":[140],"information":[141,151],"distillation":[142],"module":[143,163],"extract":[145],"shared,":[147],"special,":[148],"conflicted":[150],"from":[152],"multimodal":[154],"features.":[155],"Additionally,":[156],"hierarchical":[160],"multitask":[161],"classification":[162],"capture":[165],"feature-level":[167],"label-level":[169],"dependencies.":[170],"By":[171],"conducting":[172],"extensive":[173],"experiments,":[174],"demonstrate":[176],"prediction":[179],"performance":[180],"our":[182,195],"proposed":[183],"is":[185],"superior":[186],"other":[190],"state-of-the-art":[191],"models.":[192],"Taken":[193],"together,":[194],"paper":[196],"provides":[197],"novel":[198],"theoretical":[199],"methodological":[201],"contributions":[202],"Information":[205],"Systems":[206],"relevant":[208],"literatures.":[209]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":6}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2024-09-11T00:00:00"}
