{"id":"https://openalex.org/W4403222866","doi":"https://doi.org/10.1145/3689094.3689467","title":"Understanding User Engagement in Museum TikTok Videos by Exploring Multimodal Cues","display_name":"Understanding User Engagement in Museum TikTok Videos by Exploring Multimodal Cues","publication_year":2024,"publication_date":"2024-10-08","ids":{"openalex":"https://openalex.org/W4403222866","doi":"https://doi.org/10.1145/3689094.3689467"},"language":"en","primary_location":{"id":"doi:10.1145/3689094.3689467","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3689094.3689467","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 6th workshop on the analySis, Understanding and proMotion of heritAge Contents","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3689094.3689467","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108158265","display_name":"Zi Yan Jane Chek","orcid":null},"institutions":[{"id":"https://openalex.org/I4210085930","display_name":"Heriot-Watt University Malaysia","ror":"https://ror.org/0059w0420","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210085930"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Zi Yan Jane Chek","raw_affiliation_strings":["School of Mathematical and Computer Sciences, Heriot-Watt University Malaysia, Putrajaya, Malaysia"],"affiliations":[{"raw_affiliation_string":"School of Mathematical and Computer Sciences, Heriot-Watt University Malaysia, Putrajaya, Malaysia","institution_ids":["https://openalex.org/I4210085930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076753547","display_name":"John See","orcid":null},"institutions":[{"id":"https://openalex.org/I4210085930","display_name":"Heriot-Watt University Malaysia","ror":"https://ror.org/0059w0420","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210085930"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"John See","raw_affiliation_strings":["School of Mathematical and Computer Sciences, Heriot-Watt University Malaysia, Putrajaya, Malaysia"],"affiliations":[{"raw_affiliation_string":"School of Mathematical and Computer Sciences, Heriot-Watt University Malaysia, Putrajaya, Malaysia","institution_ids":["https://openalex.org/I4210085930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087127956","display_name":"Jessica Sze Yin Ho","orcid":"https://orcid.org/0000-0003-4005-1542"},"institutions":[{"id":"https://openalex.org/I4210085930","display_name":"Heriot-Watt University Malaysia","ror":"https://ror.org/0059w0420","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210085930"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Jessica Sze Yin Ho","raw_affiliation_strings":["Edinburgh Business School, Heriot-Watt University Malaysia, Putrajaya, Malaysia"],"affiliations":[{"raw_affiliation_string":"Edinburgh Business School, Heriot-Watt University Malaysia, Putrajaya, Malaysia","institution_ids":["https://openalex.org/I4210085930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029372897","display_name":"Pei Mey Lau","orcid":"https://orcid.org/0000-0002-8787-803X"},"institutions":[{"id":"https://openalex.org/I204405542","display_name":"Wawasan Open University","ror":"https://ror.org/02weg9v26","country_code":"MY","type":"education","lineage":["https://openalex.org/I204405542"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Pei Mey Lau","raw_affiliation_strings":["School of Digital Technology, Wawasan Open University, Penang, Malaysia"],"affiliations":[{"raw_affiliation_string":"School of Digital Technology, Wawasan Open University, Penang, Malaysia","institution_ids":["https://openalex.org/I204405542"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093801292","display_name":"Padma Pillai","orcid":"https://orcid.org/0000-0001-7047-455X"},"institutions":[{"id":"https://openalex.org/I84339108","display_name":"Sunway University","ror":"https://ror.org/04mjt7f73","country_code":"MY","type":"education","lineage":["https://openalex.org/I84339108"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Padma Pillai","raw_affiliation_strings":["Department of Communication, Sunway University, Bandar Sunway, Malaysia"],"affiliations":[{"raw_affiliation_string":"Department of Communication, Sunway University, Bandar Sunway, Malaysia","institution_ids":["https://openalex.org/I84339108"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5108158265"],"corresponding_institution_ids":["https://openalex.org/I4210085930"],"apc_list":null,"apc_paid":null,"fwci":1.1326,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.83848135,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"41","last_page":"49"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9659000039100647,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9646999835968018,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6565240621566772},{"id":"https://openalex.org/keywords/user-engagement","display_name":"User engagement","score":0.5908322334289551},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.47321242094039917},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4371872544288635},{"id":"https://openalex.org/keywords/multimodal-interaction","display_name":"Multimodal interaction","score":0.4340447187423706},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.36190879344940186}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6565240621566772},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.5908322334289551},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.47321242094039917},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4371872544288635},{"id":"https://openalex.org/C135641252","wikidata":"https://www.wikidata.org/wiki/Q738567","display_name":"Multimodal interaction","level":2,"score":0.4340447187423706},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.36190879344940186}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3689094.3689467","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3689094.3689467","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 6th workshop on the analySis, Understanding and proMotion of heritAge Contents","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3689094.3689467","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3689094.3689467","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 6th workshop on the analySis, Understanding and proMotion of heritAge Contents","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W2026206422","https://openalex.org/W2099813784","https://openalex.org/W2530058011","https://openalex.org/W2750210014","https://openalex.org/W2955064062","https://openalex.org/W3037411214","https://openalex.org/W3094267028","https://openalex.org/W3135741322","https://openalex.org/W3136003884","https://openalex.org/W4280559087","https://openalex.org/W4285579224","https://openalex.org/W4302817227","https://openalex.org/W4312874100","https://openalex.org/W4379806216","https://openalex.org/W4387974320","https://openalex.org/W4391278227"],"related_works":["https://openalex.org/W2035104213","https://openalex.org/W2240967841","https://openalex.org/W2791686160","https://openalex.org/W1587348481","https://openalex.org/W1513257435","https://openalex.org/W2289840258","https://openalex.org/W2503352526","https://openalex.org/W2968405290","https://openalex.org/W2960696728","https://openalex.org/W2114040463"],"abstract_inverted_index":{"TikTok":[0,51,69],"has":[1],"emerged":[2],"as":[3],"a":[4,17,65,87,102,107,120,157],"valuable":[5,18],"platform":[6],"for":[7,151],"cultural":[8],"institutions":[9],"to":[10,20,45,58,91],"connect":[11],"with":[12],"global":[13],"audiences,":[14],"offering":[15],"museums":[16,74,168],"opportunity":[19,150],"reach":[21],"out":[22],"through":[23],"organic,":[24],"self-created":[25],"content.":[26],"These":[27],"social":[28,170],"media":[29],"video":[30,115],"posts":[31,70],"contain":[32],"rich":[33],"and":[34,39,116,131,163],"abundant":[35],"information,":[36],"including":[37],"structured":[38],"unstructured":[40],"data.":[41],"This":[42,154],"paper":[43],"aims":[44],"explore":[46],"user":[47,60,81,141],"engagement":[48,61,82],"in":[49,75,139],"museum":[50],"videos":[52],"by":[53],"analysing":[54],"various":[55],"multimedia":[56],"cues":[57],"estimate":[59],"scores.":[62],"We":[63,99],"gathered":[64],"multimodal":[66,103],"dataset":[67],"of":[68,109,128],"from":[71,96,114],"seven":[72],"well-known":[73],"this":[76],"research.":[77],"To":[78],"properly":[79],"quantify":[80],"on":[83,169],"Tiktok,":[84],"we":[85],"developed":[86],"feasible":[88],"scoring":[89],"function":[90],"capture":[92],"highly":[93],"correlated":[94],"metrics":[95],"the":[97,126],"posts.":[98],"also":[100],"propose":[101],"framework":[104],"that":[105,125,165],"allows":[106],"combination":[108],"high-level":[110],"feature":[111,137],"embeddings":[112],"extracted":[113],"metadata.":[117],"Experiments":[118],"using":[119],"random":[121],"forest":[122],"regressor":[123],"showed":[124],"fusion":[127],"caption":[129],"sentiments":[130],"hashtag":[132],"features":[133,145],"can":[134,166],"outperform":[135],"individual":[136],"baselines":[138],"predicting":[140],"engagement.":[142],"Nevertheless,":[143],"visual-based":[144],"remain":[146],"promising,":[147],"providing":[148],"considerable":[149],"future":[152],"work.":[153],"study":[155],"offers":[156],"glimpse":[158],"into":[159],"potential":[160],"data-driven":[161],"models":[162],"applications":[164],"benefit":[167],"media.":[171]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}