{"id":"https://openalex.org/W4403004180","doi":"https://doi.org/10.1145/3679318.3685376","title":"Investigating Persona Viewing Behavior: An Eye-Tracking Study on Portrait-Format Persona Profile","display_name":"Investigating Persona Viewing Behavior: An Eye-Tracking Study on Portrait-Format Persona Profile","publication_year":2024,"publication_date":"2024-09-30","ids":{"openalex":"https://openalex.org/W4403004180","doi":"https://doi.org/10.1145/3679318.3685376"},"language":"en","primary_location":{"id":"doi:10.1145/3679318.3685376","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3679318.3685376","pdf_url":null,"source":{"id":"https://openalex.org/S4306420629","display_name":"Nordic Conference on Human-Computer Interaction","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nordic Conference on Human-Computer Interaction","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1145/3679318.3685376","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083126896","display_name":"Joni Salminen","orcid":"https://orcid.org/0000-0003-3230-0561"},"institutions":[{"id":"https://openalex.org/I79765343","display_name":"University of Vaasa","ror":"https://ror.org/03769b225","country_code":"FI","type":"education","lineage":["https://openalex.org/I79765343"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Joni Salminen","raw_affiliation_strings":["University of Vaasa, Finland"],"raw_orcid":"https://orcid.org/0000-0003-3230-0561","affiliations":[{"raw_affiliation_string":"University of Vaasa, Finland","institution_ids":["https://openalex.org/I79765343"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014283670","display_name":"Soon-Gyo Jung","orcid":"https://orcid.org/0000-0002-6130-8012"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Soon-Gyo Jung","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar"],"raw_orcid":"https://orcid.org/0000-0002-6130-8012","affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Bernard J Jansen","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar"],"raw_orcid":"https://orcid.org/0000-0002-6468-6609","affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18091511,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9934999942779541,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9725000262260437,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9407461881637573},{"id":"https://openalex.org/keywords/portrait","display_name":"Portrait","score":0.8270879983901978},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.5681687593460083},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5674600601196289},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4516415596008301},{"id":"https://openalex.org/keywords/viewing-angle","display_name":"Viewing angle","score":0.4314332902431488},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.4171645939350128},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.3754546344280243},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.35295891761779785},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.3450063467025757},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3244456648826599},{"id":"https://openalex.org/keywords/visual-arts","display_name":"Visual arts","score":0.21785151958465576}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9407461881637573},{"id":"https://openalex.org/C162462552","wikidata":"https://www.wikidata.org/wiki/Q134307","display_name":"Portrait","level":2,"score":0.8270879983901978},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.5681687593460083},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5674600601196289},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4516415596008301},{"id":"https://openalex.org/C2776694159","wikidata":"https://www.wikidata.org/wiki/Q351676","display_name":"Viewing angle","level":3,"score":0.4314332902431488},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.4171645939350128},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.3754546344280243},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35295891761779785},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3450063467025757},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3244456648826599},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.21785151958465576},{"id":"https://openalex.org/C128019096","wikidata":"https://www.wikidata.org/wiki/Q83341","display_name":"Liquid-crystal display","level":2,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3679318.3685376","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3679318.3685376","pdf_url":null,"source":{"id":"https://openalex.org/S4306420629","display_name":"Nordic Conference on Human-Computer Interaction","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nordic Conference on Human-Computer Interaction","raw_type":"proceedings-article"},{"id":"pmh:oai:osuva.uwasa.fi:10024/18630","is_oa":true,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/18630","pdf_url":"https://osuva.uwasa.fi/bitstreams/70de14f8-7e4d-43cd-a03e-e370449df159/download","source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Scopus:85206563778","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1145/3679318.3685376","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3679318.3685376","pdf_url":null,"source":{"id":"https://openalex.org/S4306420629","display_name":"Nordic Conference on Human-Computer Interaction","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Nordic Conference on Human-Computer Interaction","raw_type":"proceedings-article"},"sustainable_development_goals":[{"display_name":"Gender equality","score":0.4699999988079071,"id":"https://metadata.un.org/sdg/5"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":55,"referenced_works":["https://openalex.org/W181781206","https://openalex.org/W1248593972","https://openalex.org/W1503483822","https://openalex.org/W1590622490","https://openalex.org/W1981753533","https://openalex.org/W1982065914","https://openalex.org/W1992549066","https://openalex.org/W2003355522","https://openalex.org/W2019658628","https://openalex.org/W2020067207","https://openalex.org/W2039332315","https://openalex.org/W2047765435","https://openalex.org/W2048264263","https://openalex.org/W2061404642","https://openalex.org/W2064701032","https://openalex.org/W2080716770","https://openalex.org/W2092822459","https://openalex.org/W2102693936","https://openalex.org/W2118387800","https://openalex.org/W2125076921","https://openalex.org/W2125725603","https://openalex.org/W2143229876","https://openalex.org/W2161662762","https://openalex.org/W2293020659","https://openalex.org/W2299670543","https://openalex.org/W2610743940","https://openalex.org/W2611179066","https://openalex.org/W2792670840","https://openalex.org/W2795366572","https://openalex.org/W2807370270","https://openalex.org/W2810945479","https://openalex.org/W2888267224","https://openalex.org/W2921596967","https://openalex.org/W2959183356","https://openalex.org/W3009551532","https://openalex.org/W3015410015","https://openalex.org/W3019602516","https://openalex.org/W3032525876","https://openalex.org/W3045321859","https://openalex.org/W3093832996","https://openalex.org/W3095953894","https://openalex.org/W3097265237","https://openalex.org/W3163265847","https://openalex.org/W3173164348","https://openalex.org/W3181873550","https://openalex.org/W4220889860","https://openalex.org/W4229584759","https://openalex.org/W4255703762","https://openalex.org/W4293211760","https://openalex.org/W4295332131","https://openalex.org/W4298009453","https://openalex.org/W4311146652","https://openalex.org/W4383617744","https://openalex.org/W4388976078","https://openalex.org/W6991769740"],"related_works":["https://openalex.org/W3169920643","https://openalex.org/W2063032739","https://openalex.org/W2360001249","https://openalex.org/W594086971","https://openalex.org/W2315550989","https://openalex.org/W2795366572","https://openalex.org/W2031725242","https://openalex.org/W2886588594","https://openalex.org/W2141684174","https://openalex.org/W27177127"],"abstract_inverted_index":{"The":[0],"study":[1,16],"offers":[2],"empirical":[3],"evidence":[4],"on":[5],"how":[6],"users":[7],"visually":[8],"interact":[9],"with":[10,31,78],"digital":[11],"personas.":[12],"Conducting":[13],"an":[14,98],"eye-tracking":[15],"in":[17],"a":[18,32,90],"major":[19],"news":[20],"organization's":[21],"premises,":[22],"we":[23],"analyzed":[24],"the":[25,46,55,63,68,74,79,84,105,111,117],"fixations":[26],"of":[27,39,93,101,110,119],"29":[28],"participants":[29,75],"interacting":[30],"standard":[33],"portrait-format":[34],"persona":[35,47,120,124],"profile.":[36],"Our":[37],"analysis":[38],"87":[40],"repetitions":[41],"calculates":[42],"significant":[43,95],"transitions":[44],"between":[45],"information":[48,125],"elements":[49],"using":[50],"n-grams":[51],"from":[52],"(a)":[53],"when":[54,62],"profile":[56,64],"is":[57,65],"first":[58],"encountered,":[59],"to":[60,126],"(b)":[61],"presented":[66],"for":[67,83,116],"second":[69],"time,":[70],"and":[71,104],"(c)":[72],"after":[73],"are":[76,89],"familiar":[77],"profile,":[80],"seeing":[81],"it":[82],"third":[85],"time.":[86],"Collectively,":[87],"there":[88],"small":[91],"number":[92],"statistically":[94],"transitions,":[96],"suggesting":[97],"L":[99,106],"pattern":[100,107],"persona-viewing":[102],"behavior,":[103],"holds":[108],"regardless":[109],"repetition.":[112],"Results":[113],"have":[114],"implications":[115],"design":[118],"profiles":[121],"by":[122],"placing":[123],"accommodate":[127],"users\u2019":[128],"natural":[129],"viewing":[130],"tendencies.":[131]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}