{"id":"https://openalex.org/W4402222938","doi":"https://doi.org/10.1145/3675669.3675691","title":"The Impact of Para-social Interaction and Information Quality on Purchase Intentions in Live Streaming Context: An Elaboration Likelihood Model","display_name":"The Impact of Para-social Interaction and Information Quality on Purchase Intentions in Live Streaming Context: An Elaboration Likelihood Model","publication_year":2024,"publication_date":"2024-08-21","ids":{"openalex":"https://openalex.org/W4402222938","doi":"https://doi.org/10.1145/3675669.3675691"},"language":"en","primary_location":{"id":"doi:10.1145/3675669.3675691","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3675669.3675691","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102711154","display_name":"Shu-Chen Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Shu-Chen Yang","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Taiwan"],"raw_orcid":"https://orcid.org/0009-0003-8658-3832","affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069820183","display_name":"Y. Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Hui Wang","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Taiwan"],"raw_orcid":"https://orcid.org/0009-0005-7356-3554","affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5106988378","display_name":"Pin-Ning Su","orcid":null},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Pin-Ning Su","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Taiwan"],"raw_orcid":"https://orcid.org/0009-0008-6128-1025","affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5102711154"],"corresponding_institution_ids":["https://openalex.org/I192168892"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2299001,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"45","last_page":"49"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9940000176429749,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/elaboration-likelihood-model","display_name":"Elaboration likelihood model","score":0.8888589143753052},{"id":"https://openalex.org/keywords/elaboration","display_name":"Elaboration","score":0.8461909890174866},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.663702130317688},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6550406217575073},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5597721338272095},{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.5243195295333862},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3841598629951477},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2560068368911743},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.24646958708763123},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.17457294464111328},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.07330697774887085}],"concepts":[{"id":"https://openalex.org/C2780402292","wikidata":"https://www.wikidata.org/wiki/Q282853","display_name":"Elaboration likelihood model","level":3,"score":0.8888589143753052},{"id":"https://openalex.org/C2779192218","wikidata":"https://www.wikidata.org/wiki/Q16944486","display_name":"Elaboration","level":2,"score":0.8461909890174866},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.663702130317688},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6550406217575073},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5597721338272095},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.5243195295333862},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3841598629951477},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2560068368911743},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.24646958708763123},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.17457294464111328},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.07330697774887085},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3675669.3675691","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3675669.3675691","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6200000047683716,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W45497666","https://openalex.org/W1527210743","https://openalex.org/W1539896512","https://openalex.org/W1567491469","https://openalex.org/W1656810637","https://openalex.org/W1990960354","https://openalex.org/W2004419108","https://openalex.org/W2006567528","https://openalex.org/W2029186508","https://openalex.org/W2069919974","https://openalex.org/W2070257789","https://openalex.org/W2071916517","https://openalex.org/W2092285401","https://openalex.org/W2093022235","https://openalex.org/W2099342631","https://openalex.org/W2143545365","https://openalex.org/W2144200470","https://openalex.org/W2244058731","https://openalex.org/W2294344284","https://openalex.org/W2300351410","https://openalex.org/W2398352249","https://openalex.org/W2406654034","https://openalex.org/W2562963115","https://openalex.org/W2605549375","https://openalex.org/W2624574483","https://openalex.org/W2761801686","https://openalex.org/W2895775694","https://openalex.org/W2955668546","https://openalex.org/W2994351108","https://openalex.org/W3010137377","https://openalex.org/W3011990578","https://openalex.org/W3013730999","https://openalex.org/W3027609941","https://openalex.org/W3132281259","https://openalex.org/W3154271163","https://openalex.org/W3167226983","https://openalex.org/W3193996178","https://openalex.org/W3201654262","https://openalex.org/W4235678817","https://openalex.org/W4245112329","https://openalex.org/W4310984371","https://openalex.org/W4313327912","https://openalex.org/W4321463895","https://openalex.org/W4387526880","https://openalex.org/W4388635192","https://openalex.org/W6743681256"],"related_works":["https://openalex.org/W3092464292","https://openalex.org/W2003351475","https://openalex.org/W2025682800","https://openalex.org/W4256067576","https://openalex.org/W4282978059","https://openalex.org/W2890453194","https://openalex.org/W2147512008","https://openalex.org/W4246560888","https://openalex.org/W4255996403","https://openalex.org/W2324288915"],"abstract_inverted_index":{"As":[0],"live":[1,16,44],"streaming":[2],"technology":[3],"has":[4],"advanced,":[5],"brands":[6],"and":[7,18,53,59,77,81,111,132,140],"marketing":[8],"strategies":[9],"have":[10],"swiftly":[11],"adapted,":[12],"making":[13],"interaction":[14],"between":[15],"broadcasts":[17],"consumers":[19],"an":[20],"emerging":[21],"trend.":[22],"Based":[23],"on":[24,47,56,108],"the":[25,33,40,48,60,88,99],"Elaboration":[26],"Likelihood":[27],"Model":[28],"(ELM),":[29],"this":[30],"study":[31],"examines":[32],"factors":[34],"influencing":[35],"audience":[36],"purchase":[37],"intention":[38],"within":[39],"context":[41],"of":[42,50,62,87,90],"online":[43],"streaming,":[45],"focusing":[46],"impact":[49],"Para-social":[51,75,109],"Interaction":[52,76,110],"Information":[54,78,123],"Quality":[55,79],"product":[57,84,91],"attitude,":[58,85],"role":[61],"Product":[63,93],"Involvement":[64,94],"as":[65],"a":[66],"moderating":[67],"factor.":[68],"Analyzing":[69],"345":[70],"valid":[71],"questionnaires":[72],"revealed":[73],"that":[74],"positively":[80],"significantly":[82],"affect":[83],"regardless":[86],"level":[89],"involvement.":[92],"was":[95],"confirmed":[96],"to":[97,114],"modulate":[98],"audience's":[100],"thinking":[101],"pathway:":[102],"individuals":[103],"with":[104,119],"low":[105],"involvement":[106,121],"rely":[107],"source":[112],"credibility":[113],"form":[115],"attitudes,":[116],"whereas":[117],"those":[118],"high":[120],"prioritize":[122],"Quality.":[124],"This":[125],"research":[126,139],"offers":[127],"recommendations":[128],"for":[129,137],"academic":[130],"studies":[131],"practical":[133],"applications,":[134],"providing":[135],"insights":[136],"future":[138],"business":[141],"strategies.":[142]},"counts_by_year":[],"updated_date":"2025-12-27T23:08:20.325037","created_date":"2025-10-10T00:00:00"}
