{"id":"https://openalex.org/W4405487195","doi":"https://doi.org/10.1145/3670865.3673540","title":"Coarse Personalization","display_name":"Coarse Personalization","publication_year":2024,"publication_date":"2024-07-08","ids":{"openalex":"https://openalex.org/W4405487195","doi":"https://doi.org/10.1145/3670865.3673540"},"language":"en","primary_location":{"id":"doi:10.1145/3670865.3673540","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3670865.3673540","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th ACM Conference on Economics and Computation","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078593707","display_name":"Walter W. Zhang","orcid":"https://orcid.org/0000-0002-4746-5580"},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Walter Zhang","raw_affiliation_strings":["The Wharton School of the University of Pennsylvania, Philadelphia, United States of America"],"raw_orcid":"https://orcid.org/0000-0002-4746-5580","affiliations":[{"raw_affiliation_string":"The Wharton School of the University of Pennsylvania, Philadelphia, United States of America","institution_ids":["https://openalex.org/I79576946"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072512266","display_name":"Sanjog Misra","orcid":"https://orcid.org/0000-0002-9491-3454"},"institutions":[{"id":"https://openalex.org/I40347166","display_name":"University of Chicago","ror":"https://ror.org/024mw5h28","country_code":"US","type":"education","lineage":["https://openalex.org/I40347166"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sanjog Misra","raw_affiliation_strings":["The University of Chicago Booth School of Business, Chicago, United States of America"],"raw_orcid":"https://orcid.org/0000-0002-9491-3454","affiliations":[{"raw_affiliation_string":"The University of Chicago Booth School of Business, Chicago, United States of America","institution_ids":["https://openalex.org/I40347166"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5078593707"],"corresponding_institution_ids":["https://openalex.org/I79576946"],"apc_list":null,"apc_paid":null,"fwci":2.238,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.91271652,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1206","last_page":"1208"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11409","display_name":"Advanced Wireless Network Optimization","score":0.9656999707221985,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10148","display_name":"Advanced MIMO Systems Optimization","score":0.9488999843597412,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6504984498023987},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.4696834683418274},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.281828910112381}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6504984498023987},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.4696834683418274},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.281828910112381}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3670865.3673540","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3670865.3673540","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th ACM Conference on Economics and Computation","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W102817598","https://openalex.org/W1599449303","https://openalex.org/W1977312174","https://openalex.org/W1987140595","https://openalex.org/W2008402829","https://openalex.org/W2032081601","https://openalex.org/W2039422241","https://openalex.org/W2058991954","https://openalex.org/W2060640288","https://openalex.org/W2067534308","https://openalex.org/W2095671462","https://openalex.org/W2099043863","https://openalex.org/W2099240755","https://openalex.org/W2138123110","https://openalex.org/W2150593711","https://openalex.org/W2166521480","https://openalex.org/W2170867720","https://openalex.org/W2208550830","https://openalex.org/W2258492439","https://openalex.org/W2305754340","https://openalex.org/W2597102657","https://openalex.org/W2604272474","https://openalex.org/W2793477525","https://openalex.org/W2801092864","https://openalex.org/W2895324033","https://openalex.org/W2962727190","https://openalex.org/W2973682480","https://openalex.org/W3000600388","https://openalex.org/W3119520891","https://openalex.org/W3122149192","https://openalex.org/W3123847734","https://openalex.org/W3125407111","https://openalex.org/W3141207716","https://openalex.org/W3150893739","https://openalex.org/W4210960245","https://openalex.org/W4232010509","https://openalex.org/W4233762729","https://openalex.org/W4234307616","https://openalex.org/W4235443962","https://openalex.org/W4237167522","https://openalex.org/W4240104818","https://openalex.org/W4240199737","https://openalex.org/W4255839052","https://openalex.org/W4280549099","https://openalex.org/W4286358587","https://openalex.org/W4288911652","https://openalex.org/W4297830788","https://openalex.org/W4298042940","https://openalex.org/W4393986369"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2109940557","https://openalex.org/W2466832359","https://openalex.org/W4391210591","https://openalex.org/W1582019636","https://openalex.org/W2390279801","https://openalex.org/W1499005795","https://openalex.org/W4391913857"],"abstract_inverted_index":{"Advances":[0],"in":[1,68,196],"estimating":[2,75,113],"heterogeneous":[3,114],"treatment":[4,78,86,115],"effects":[5,87,116],"enable":[6],"firms":[7,30],"to":[8,35,40,88,93,97,99],"personalize":[9],"marketing":[10],"mix":[11],"elements":[12],"and":[13,37,65,95,117,128,156],"target":[14],"individuals":[15,39],"at":[16],"an":[17],"unmatched":[18],"level":[19],"of":[20,47,107,121,173],"granularity,":[21],"but":[22],"feasibility":[23],"constraints":[24],"limit":[25],"such":[26],"personalization.":[27],"In":[28],"practice,":[29],"choose":[31,89],"which":[32,38,90],"unique":[33,91,186],"treatments":[34,43,92],"offer":[36,41,94],"these":[42,100],"with":[44],"the":[45,53,71,81,168],"goal":[46],"maximizing":[48],"profits:":[49],"we":[50,141],"call":[51],"this":[52],"coarse":[54,193],"personalization":[55,181,194],"problem.":[56],"We":[57,102,188],"propose":[58],"a":[59,105,118,126,134,162],"two-step":[60],"solution":[61],"that":[62,104,143,149,158],"makes":[63],"segmentation":[64],"targeting":[66],"decisions":[67],"concert.":[69],"First,":[70],"firm":[72,82,169],"personalizes":[73],"by":[74,84,190],"conditional":[76],"average":[77],"effects.":[79],"Second,":[80],"discretizes":[83],"utilizing":[85],"who":[96],"assign":[98],"treatments.":[101,187],"show":[103],"combination":[106],"available":[108],"machine":[109],"learning":[110],"tools":[111],"for":[112,138],"novel":[119],"application":[120],"optimal":[122],"transport":[123],"methods":[124],"provides":[125],"viable":[127],"efficient":[129],"solution.":[130],"With":[131],"data":[132],"from":[133],"large-scale":[135],"field":[136],"experiment":[137],"promotions":[139],"management,":[140],"find":[142],"our":[144,166],"methodology":[145],"outperforms":[146],"extant":[147],"approaches":[148],"segment":[150],"on":[151],"consumer":[152],"characteristics":[153],"or":[154],"preferences":[155],"those":[157],"only":[159,184],"search":[160],"over":[161,171],"prespecified":[163],"grid.":[164],"Using":[165],"procedure,":[167],"recoups":[170],"99.5%":[172],"its":[174],"expected":[175],"incremental":[176],"profits":[177],"under":[178],"fully":[179],"granular":[180],"while":[182],"offering":[183],"five":[185],"conclude":[189],"discussing":[191],"how":[192],"arises":[195],"other":[197],"domains.":[198]},"counts_by_year":[{"year":2025,"cited_by_count":3}],"updated_date":"2025-12-21T23:12:01.093139","created_date":"2025-10-10T00:00:00"}