{"id":"https://openalex.org/W4398233117","doi":"https://doi.org/10.1145/3652628.3652681","title":"The application of visual identity of time-honored Chinese medicine brands based on interpretative phenomenological analysis (IPA)","display_name":"The application of visual identity of time-honored Chinese medicine brands based on interpretative phenomenological analysis (IPA)","publication_year":2023,"publication_date":"2023-11-17","ids":{"openalex":"https://openalex.org/W4398233117","doi":"https://doi.org/10.1145/3652628.3652681"},"language":"en","primary_location":{"id":"doi:10.1145/3652628.3652681","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3652628.3652681","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3652628.3652681","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th International Conference on Artificial Intelligence and Computer Engineering","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3652628.3652681","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075808333","display_name":"Mengyao Yu","orcid":"https://orcid.org/0000-0001-9292-8444"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mengyao Yu","raw_affiliation_strings":["Faculty of Arts and Media, Yunnan College of business management, China"],"raw_orcid":"https://orcid.org/0000-0001-9292-8444","affiliations":[{"raw_affiliation_string":"Faculty of Arts and Media, Yunnan College of business management, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109751337","display_name":"Lijun Shi","orcid":"https://orcid.org/0009-0000-5321-2400"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lijun Shi","raw_affiliation_strings":["Faculty of Arts and Media, Yunnan College of business management, China"],"raw_orcid":"https://orcid.org/0009-0000-5321-2400","affiliations":[{"raw_affiliation_string":"Faculty of Arts and Media, Yunnan College of business management, China","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047460360","display_name":"Changhua He","orcid":"https://orcid.org/0000-0002-4512-9049"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Changhua He","raw_affiliation_strings":["Faculty of Arts and Media, Yunnan College of business management, China"],"raw_orcid":"https://orcid.org/0000-0002-4512-9049","affiliations":[{"raw_affiliation_string":"Faculty of Arts and Media, Yunnan College of business management, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.36776998,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"318","last_page":"325"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9537000060081482,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.9247999787330627,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/identity","display_name":"Identity (music)","score":0.565736711025238},{"id":"https://openalex.org/keywords/logo","display_name":"Logo (programming language)","score":0.549678385257721},{"id":"https://openalex.org/keywords/traditional-chinese-medicine","display_name":"Traditional Chinese medicine","score":0.47085756063461304},{"id":"https://openalex.org/keywords/quadrant","display_name":"Quadrant (abdomen)","score":0.4320657253265381},{"id":"https://openalex.org/keywords/brand-image","display_name":"Brand image","score":0.43049943447113037},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.42169857025146484},{"id":"https://openalex.org/keywords/brand-identity","display_name":"Brand identity","score":0.41296520829200745},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4123291075229645},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4010877013206482},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.39647361636161804},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.26551318168640137},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.2459954023361206},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14424195885658264},{"id":"https://openalex.org/keywords/alternative-medicine","display_name":"Alternative medicine","score":0.11085915565490723},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.09577679634094238}],"concepts":[{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.565736711025238},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.549678385257721},{"id":"https://openalex.org/C188947578","wikidata":"https://www.wikidata.org/wiki/Q200253","display_name":"Traditional Chinese medicine","level":3,"score":0.47085756063461304},{"id":"https://openalex.org/C2780639617","wikidata":"https://www.wikidata.org/wiki/Q6516972","display_name":"Quadrant (abdomen)","level":2,"score":0.4320657253265381},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.43049943447113037},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.42169857025146484},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.41296520829200745},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4123291075229645},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4010877013206482},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.39647361636161804},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.26551318168640137},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.2459954023361206},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14424195885658264},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.11085915565490723},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09577679634094238},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3652628.3652681","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3652628.3652681","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3652628.3652681","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th International Conference on Artificial Intelligence and Computer Engineering","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3652628.3652681","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3652628.3652681","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3652628.3652681","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th International Conference on Artificial Intelligence and Computer Engineering","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4398233117.pdf","grobid_xml":"https://content.openalex.org/works/W4398233117.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W2766091916","https://openalex.org/W2806476924","https://openalex.org/W2896412924","https://openalex.org/W2916290887","https://openalex.org/W2946658881","https://openalex.org/W2951548142","https://openalex.org/W2953893671","https://openalex.org/W2970607930","https://openalex.org/W3011805914","https://openalex.org/W3108862356","https://openalex.org/W3121115217","https://openalex.org/W3174592379","https://openalex.org/W3198317356","https://openalex.org/W4241521192","https://openalex.org/W4366709738"],"related_works":["https://openalex.org/W1587012733","https://openalex.org/W633955055","https://openalex.org/W2391662545","https://openalex.org/W2506293087","https://openalex.org/W4294699620","https://openalex.org/W4226368534","https://openalex.org/W4301751425","https://openalex.org/W4379057312","https://openalex.org/W2895394158","https://openalex.org/W4212899853"],"abstract_inverted_index":{"Objective:":[0],"This":[1,32],"paper":[2],"studies":[3],"the":[4,23,40,58,63,71,90,104,108,111,125,128,136,148,157,162,171,176,180,190,193],"visual":[5,44,98,112,158,177],"identity":[6,45,113,159],"of":[7,25,51,62,70,92,107,110,115,156,161,175,179,192],"a":[8,26,35,187],"time-honored":[9],"Chinese":[10,28,73,95,117,164,182,195],"medicine":[11,29,74,96,118,165,183,196],"brand":[12,43,75,97,105,119,129,139,166,184,197],"based":[13],"on":[14],"IPA":[15,52],"analysis.":[16],"It":[17],"proposes":[18],"design":[19,46,142],"strategies":[20,150],"to":[21,38,56,135],"enhance":[22],"revitalization":[24],"Time-honored":[27,94,163,181,194],"brand.":[30],"Methods":[31],"study":[33],"selected":[34],"questionnaire":[36],"survey":[37],"investigate":[39],"existing":[41],"Laozi":[42],"consumers.":[47],"The":[48,83,138,154],"four":[49,64],"quadrants":[50],"analysis":[53],"were":[54],"used":[55],"present":[57],"importance":[59],"and":[60,81,127,147,173,185],"performance":[61],"dimensions":[65],"visually,":[66],"15":[67],"index":[68],"points,":[69],"old-established":[72],"graphics,":[76],"standard":[77,79,140],"text,":[78],"color,":[80],"name.":[82],"quadrant":[84],"ranking":[85],"was":[86],"conducted.":[87],"Results":[88],"Through":[89],"investigation":[91],"different":[93],"identities,":[99],"it":[100],"is":[101,120],"concluded":[102],"that":[103],"relevance":[106],"name":[109],"elements":[114,160],"theTime-honored":[116],"relatively":[121],"high.":[122],"However,":[123],"recognizing":[124],"logo":[126],"color":[130],"could":[131,144],"be":[132,145],"more":[133],"conducive":[134],"association.":[137],"font":[141],"refinement":[143],"better,":[146],"corresponding":[149],"are":[151],"proposed.":[152],"Conclusion":[153],"optimization":[155],"by":[167],"consumers":[168],"can":[169],"promote":[170],"satisfaction":[172],"favorability":[174],"image":[178,198],"provide":[186],"reference":[188],"for":[189],"development":[191],"design.":[199]},"counts_by_year":[],"updated_date":"2026-07-31T08:31:51.225901","created_date":"2025-10-10T00:00:00"}