{"id":"https://openalex.org/W4401983380","doi":"https://doi.org/10.1145/3648188.3675142","title":"Using ChatGPT in Content Marketing: Enhancing Users\u2019 Social Media Engagement in Cross-Platform Content Creation through Generative AI","display_name":"Using ChatGPT in Content Marketing: Enhancing Users\u2019 Social Media Engagement in Cross-Platform Content Creation through Generative AI","publication_year":2024,"publication_date":"2024-08-29","ids":{"openalex":"https://openalex.org/W4401983380","doi":"https://doi.org/10.1145/3648188.3675142"},"language":"en","primary_location":{"id":"doi:10.1145/3648188.3675142","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3648188.3675142","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 35th ACM Conference on Hypertext and Social Media","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3648188.3675142","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012783043","display_name":"Kholoud K. Aldous","orcid":"https://orcid.org/0000-0003-1188-5724"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Kholoud Aldous","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar,"],"raw_orcid":"https://orcid.org/0000-0003-1188-5724","affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar,","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083126896","display_name":"Joni Salminen","orcid":"https://orcid.org/0000-0003-3230-0561"},"institutions":[{"id":"https://openalex.org/I79765343","display_name":"University of Vaasa","ror":"https://ror.org/03769b225","country_code":"FI","type":"education","lineage":["https://openalex.org/I79765343"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Joni Salminen","raw_affiliation_strings":["University of Vaasa, Finland"],"raw_orcid":"https://orcid.org/0000-0003-3230-0561","affiliations":[{"raw_affiliation_string":"University of Vaasa, Finland","institution_ids":["https://openalex.org/I79765343"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044622093","display_name":"Ali Farooq","orcid":"https://orcid.org/0000-0003-4864-3155"},"institutions":[{"id":"https://openalex.org/I181647926","display_name":"University of Strathclyde","ror":"https://ror.org/00n3w3b69","country_code":"GB","type":"education","lineage":["https://openalex.org/I181647926"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ali Farooq","raw_affiliation_strings":["University of Strathclyde, United Knigdom"],"raw_orcid":"https://orcid.org/0000-0003-4864-3155","affiliations":[{"raw_affiliation_string":"University of Strathclyde, United Knigdom","institution_ids":["https://openalex.org/I181647926"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014283670","display_name":"Soon-Gyo Jung","orcid":"https://orcid.org/0000-0002-6130-8012"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Soon-Gyo Jung","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar,"],"raw_orcid":"https://orcid.org/0000-0002-6130-8012","affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar,","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Bernard Jansen","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar,"],"raw_orcid":"https://orcid.org/0000-0002-6468-6609","affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar,","institution_ids":["https://openalex.org/I4210144839"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.0058,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.97037137,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"376","last_page":"383"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9728000164031982,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.694182813167572},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6455785036087036},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.602138102054596},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"User-generated content","score":0.5082340240478516},{"id":"https://openalex.org/keywords/content-creation","display_name":"Content creation","score":0.4787432551383972},{"id":"https://openalex.org/keywords/generative-model","display_name":"Generative model","score":0.4642195701599121},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.452075719833374},{"id":"https://openalex.org/keywords/media-content","display_name":"Media content","score":0.41292959451675415},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3963809609413147},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3636782467365265},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16914451122283936}],"concepts":[{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.694182813167572},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6455785036087036},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.602138102054596},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.5082340240478516},{"id":"https://openalex.org/C2776509796","wikidata":"https://www.wikidata.org/wiki/Q5276056","display_name":"Content creation","level":2,"score":0.4787432551383972},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.4642195701599121},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.452075719833374},{"id":"https://openalex.org/C3020234875","wikidata":"https://www.wikidata.org/wiki/Q1260632","display_name":"Media content","level":2,"score":0.41292959451675415},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3963809609413147},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3636782467365265},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16914451122283936},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/3648188.3675142","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3648188.3675142","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 35th ACM Conference on Hypertext and Social Media","raw_type":"proceedings-article"},{"id":"pmh:oai:osuva.uwasa.fi:10024/18634","is_oa":true,"landing_page_url":"https://osuva.uwasa.fi/handle/10024/18634","pdf_url":"https://osuva.uwasa.fi/bitstreams/d10560b7-eca7-4a2b-ae95-3c6754d3aeb1/download","source":{"id":"https://openalex.org/S4306400974","display_name":"Osuva (University of Vaasa)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I79765343","host_organization_name":"University of Vaasa","host_organization_lineage":["https://openalex.org/I79765343"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Scopus:85204931412","raw_type":"fi=A4 Artikkeli konferenssijulkaisussa|en=A4 Peer-reviewed article in conference proceeding|sv=A4 Artikel i en konferenspublikation|"},{"id":"pmh:oai:strathprints.strath.ac.uk:90546","is_oa":true,"landing_page_url":"https://strathprints.strath.ac.uk/view/author/783572.html>","pdf_url":"https://strathprints.strath.ac.uk/90546/1/Aldous-etal-2024-Using-ChatGPT-in-content-marketing.pdf","source":{"id":"https://openalex.org/S4306402226","display_name":"Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I181647926","host_organization_name":"University of Strathclyde","host_organization_lineage":["https://openalex.org/I181647926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"NonPeerReviewed"}],"best_oa_location":{"id":"doi:10.1145/3648188.3675142","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3648188.3675142","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 35th ACM Conference on Hypertext and Social Media","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W1968380849","https://openalex.org/W2038817904","https://openalex.org/W2061731700","https://openalex.org/W2070513048","https://openalex.org/W2090955639","https://openalex.org/W2104265733","https://openalex.org/W2153803020","https://openalex.org/W2266365163","https://openalex.org/W2342560622","https://openalex.org/W2399004739","https://openalex.org/W2591340154","https://openalex.org/W2734812036","https://openalex.org/W2788585320","https://openalex.org/W2800611284","https://openalex.org/W2890443213","https://openalex.org/W2939929407","https://openalex.org/W2943525125","https://openalex.org/W2955064062","https://openalex.org/W2955781517","https://openalex.org/W2972421655","https://openalex.org/W2984068946","https://openalex.org/W2987449902","https://openalex.org/W3030297246","https://openalex.org/W3033051613","https://openalex.org/W3110850177","https://openalex.org/W3131806423","https://openalex.org/W3169724037","https://openalex.org/W3203042292","https://openalex.org/W3209929886","https://openalex.org/W4200599850","https://openalex.org/W4210842499","https://openalex.org/W4220747294","https://openalex.org/W4221137552","https://openalex.org/W4225135543","https://openalex.org/W4245340011","https://openalex.org/W4254724182","https://openalex.org/W4284976268","https://openalex.org/W4288065532","https://openalex.org/W4293859197","https://openalex.org/W4298138815","https://openalex.org/W4304014782","https://openalex.org/W4306884764","https://openalex.org/W4312214484","https://openalex.org/W4366548593","https://openalex.org/W4366595659","https://openalex.org/W4376254449","https://openalex.org/W4378373753","https://openalex.org/W4385261011","https://openalex.org/W4386918015","https://openalex.org/W4388072818","https://openalex.org/W4388708748","https://openalex.org/W4388738044","https://openalex.org/W4388999266","https://openalex.org/W4389827586","https://openalex.org/W4390613028","https://openalex.org/W4393118975","https://openalex.org/W4396945810","https://openalex.org/W4398163620"],"related_works":["https://openalex.org/W4365211920","https://openalex.org/W3014948380","https://openalex.org/W4380551139","https://openalex.org/W4317695495","https://openalex.org/W4287117424","https://openalex.org/W4387506531","https://openalex.org/W4238433571","https://openalex.org/W2967848559","https://openalex.org/W4299831724","https://openalex.org/W4283803360"],"abstract_inverted_index":{"As":[0],"the":[1,13,68],"integration":[2],"of":[3,31,56,70,135],"artificial":[4],"intelligence":[5],"into":[6],"social":[7,51],"media":[8,52],"continues":[9],"to":[10,73,137],"attract":[11],"attention,":[12],"key":[14],"impacts":[15],"on":[16,103,119],"content":[17,33,38,46,59,76,91,95,136,149],"marketing":[18,60],"are":[19,29,125],"still":[20],"undefined.":[21],"Initial":[22],"studies":[23],"have":[24],"shown":[25],"that":[26,34,99,130],"language":[27],"models":[28],"capable":[30],"producing":[32],"is":[35],"competitive":[36],"with":[37],"created":[39],"by":[40,105],"humans.":[41],"However,":[42,115],"how":[43],"can":[44],"such":[45],"be":[47],"tailored":[48],"for":[49,77,113,139,147],"different":[50,140],"platforms":[53],"as":[54],"part":[55],"an":[57],"organization\u2019s":[58],"strategy?":[61],"To":[62],"address":[63],"this":[64],"question,":[65],"we":[66],"evaluate":[67],"effectiveness":[69],"using":[71],"GPT-4,":[72],"generate":[74],"cross-platform":[75,148],"Facebook,":[78],"Instagram,":[79,122],"and":[80,93,108,121],"Twitter":[81,120],"(currently":[82],"X).":[83],"Participants":[84],"(N":[85],"=":[86],"892)":[87],"evaluated":[88],"30":[89],"AI-created":[90],"(ACC)":[92],"human-created":[94],"(HCC).":[96],"Findings":[97],"show":[98],"ACC":[100],"scored":[101],"higher":[102],"preference":[104],"users,":[106],"call-to-action,":[107],"emotional":[109],"responses":[110],"than":[111],"HCC":[112],"Facebook.":[114],"AI\u2019s":[116],"advantage":[117],"wanes":[118],"where":[123],"posts":[124],"terser.":[126],"The":[127],"results":[128],"imply":[129],"GPT-4":[131],"comprehends":[132],"what":[133],"type":[134],"create":[138],"platforms,":[141],"making":[142],"it":[143],"a":[144],"useful":[145],"tool":[146],"creation.":[150]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":9}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}