{"id":"https://openalex.org/W4401888387","doi":"https://doi.org/10.1145/3643690.3648240","title":"Unveiling Customer Needs: A Comprehensive Exploration of Jobs to be Done Interviews","display_name":"Unveiling Customer Needs: A Comprehensive Exploration of Jobs to be Done Interviews","publication_year":2024,"publication_date":"2024-04-16","ids":{"openalex":"https://openalex.org/W4401888387","doi":"https://doi.org/10.1145/3643690.3648240"},"language":"en","primary_location":{"id":"doi:10.1145/3643690.3648240","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3643690.3648240","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th ACM/IEEE International Workshop on Software-intensive Business","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5106739094","display_name":"Esra Oezal","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Esra Oezal","raw_affiliation_strings":["CGI Deutschland B.V. &amp; Co. KG, Stuttgart, Germany"],"raw_orcid":"https://orcid.org/0009-0009-2282-1380","affiliations":[{"raw_affiliation_string":"CGI Deutschland B.V. &amp; Co. KG, Stuttgart, Germany","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113349543","display_name":"Juergen M\u00fcnch","orcid":null},"institutions":[{"id":"https://openalex.org/I57589565","display_name":"Reutlingen University","ror":"https://ror.org/00q644y50","country_code":"DE","type":"education","lineage":["https://openalex.org/I57589565"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Juergen M\u00fcnch","raw_affiliation_strings":["Reutlingen University, Reutlingen, Germany"],"raw_orcid":"https://orcid.org/0000-0003-0327-8094","affiliations":[{"raw_affiliation_string":"Reutlingen University, Reutlingen, Germany","institution_ids":["https://openalex.org/I57589565"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"48","last_page":"55"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12501","display_name":"Digital Economy and Work Transformation","score":0.14910000562667847,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12501","display_name":"Digital Economy and Work Transformation","score":0.14910000562667847,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4825277030467987},{"id":"https://openalex.org/keywords/customer-needs","display_name":"Customer needs","score":0.4773464500904083},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4729713499546051},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.41287943720817566},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.4053301215171814},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33281251788139343}],"concepts":[{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4825277030467987},{"id":"https://openalex.org/C2985100168","wikidata":"https://www.wikidata.org/wiki/Q2005683","display_name":"Customer needs","level":2,"score":0.4773464500904083},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4729713499546051},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41287943720817566},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.4053301215171814},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33281251788139343}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3643690.3648240","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3643690.3648240","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th ACM/IEEE International Workshop on Software-intensive Business","raw_type":"proceedings-article"},{"id":"pmh:oai:opus.reutlingen-university.de:5374","is_oa":false,"landing_page_url":"https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/5374","pdf_url":null,"source":{"id":"https://openalex.org/S4306400499","display_name":"Reutlingen University Academic Bibliography (Reutlingen University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I57589565","host_organization_name":"Reutlingen University","host_organization_lineage":["https://openalex.org/I57589565"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceobject"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6499999761581421,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1480553355","https://openalex.org/W1574142971","https://openalex.org/W1999138303","https://openalex.org/W2490721398","https://openalex.org/W2503974448","https://openalex.org/W2802512257","https://openalex.org/W4231137732","https://openalex.org/W6753656910","https://openalex.org/W7009029963","https://openalex.org/W7056837697"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337","https://openalex.org/W1995107639","https://openalex.org/W1979137892","https://openalex.org/W3122602249","https://openalex.org/W2317035124","https://openalex.org/W2179280840","https://openalex.org/W2119895288"],"abstract_inverted_index":{"In":[0,146],"a":[1,131,165,168],"rapidly":[2],"changing":[3],"economy,":[4],"companies":[5,186],"must":[6],"be":[7,40],"able":[8],"to":[9,39,45,64,77,115,148,187,193],"keep":[10],"pace":[11],"with":[12,164,199],"the":[13,31,47,58,69,91,97,117,149,161,200],"dynamics":[14],"of":[15,52,71,102,111,203],"customer":[16,178],"preferences.":[17],"Traditional":[18],"product":[19,79,197],"development":[20,198],"methods":[21],"often":[22],"reach":[23],"their":[24,196,204],"limits":[25],"in":[26,73,90,105,122,176],"gaining":[27],"deep":[28],"insight":[29],"into":[30],"customer's":[32],"needs,":[33],"desires,":[34],"and":[35,50,56,100,120,156],"emotions.":[36],"The":[37,109,135,180],"Jobs":[38],"Done":[41],"(JTBD)":[42],"framework":[43],"aims":[44],"understand":[46],"true":[48],"motivations":[49],"needs":[51,202],"customers":[53,62],"by":[54],"understanding":[55],"analyzing":[57],"so-called":[59],"jobs":[60],"that":[61,140],"want":[63],"do.":[65],"This":[66,126],"study":[67,113],"examines":[68],"potential":[70],"JTBD,":[72],"particular":[74],"JTBD":[75,103,124,143,191],"interviews,":[76,162],"improve":[78,190],"management.":[80],"While":[81],"there":[82],"are":[83,107],"few":[84],"case":[85],"studies":[86,95],"on":[87,96],"such":[88,152],"interviews":[89,104,144,192],"gray":[92],"literature,":[93],"empirical":[94],"key":[98],"elements":[99,119],"challenges":[101,121],"practice":[106],"limited.":[108],"goal":[110],"this":[112,158],"is":[114,130,173],"identify":[116],"critical":[118,138],"conducting":[123],"interviews.":[125,179],"research":[127],"method":[128],"used":[129],"qualitative":[132],"interview":[133],"study.":[134],"results":[136,181],"explain":[137],"factors":[139,151],"can":[141],"make":[142],"effective.":[145],"addition":[147],"familiar":[150],"as":[153],"thorough":[154],"preparation":[155],"confidence-building,":[157],"includes":[159],"structuring":[160,172],"e.g.":[163],"timeline":[166],"or":[167,189],"job":[169],"map.":[170],"Such":[171],"not":[174],"common":[175],"traditional":[177],"provide":[182],"practical":[183],"guidance":[184],"for":[185],"conduct":[188],"better":[194],"align":[195],"actual":[201],"customers.":[205]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2024-08-27T00:00:00"}
