{"id":"https://openalex.org/W4401863606","doi":"https://doi.org/10.1145/3637528.3671729","title":"Robust Auto-Bidding Strategies for Online Advertising","display_name":"Robust Auto-Bidding Strategies for Online Advertising","publication_year":2024,"publication_date":"2024-08-24","ids":{"openalex":"https://openalex.org/W4401863606","doi":"https://doi.org/10.1145/3637528.3671729"},"language":"en","primary_location":{"id":"doi:10.1145/3637528.3671729","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3637528.3671729","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114043440","display_name":"Qilong Lin","orcid":null},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Qilong Lin","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087120799","display_name":"Zhenzhe Zheng","orcid":"https://orcid.org/0000-0002-5094-5331"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenzhe Zheng","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059190563","display_name":"Fan Wu","orcid":"https://orcid.org/0000-0003-0965-9058"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fan Wu","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5114043440"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":0.4735,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72441275,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1804","last_page":"1815"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9966999888420105,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.9815000295639038,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7530167698860168},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6084750294685364},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6040463447570801},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.44768738746643066},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31937074661254883},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.20958057045936584},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1456451117992401},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.12550890445709229}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7530167698860168},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6084750294685364},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6040463447570801},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44768738746643066},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31937074661254883},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20958057045936584},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1456451117992401},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.12550890445709229}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3637528.3671729","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3637528.3671729","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W2022091784","https://openalex.org/W2049606892","https://openalex.org/W2083972068","https://openalex.org/W2086234878","https://openalex.org/W2317606158","https://openalex.org/W2515050826","https://openalex.org/W2530299800","https://openalex.org/W2558813012","https://openalex.org/W2607934722","https://openalex.org/W2808766921","https://openalex.org/W2947557559","https://openalex.org/W2952551358","https://openalex.org/W2964133879","https://openalex.org/W3082770737","https://openalex.org/W3100843508","https://openalex.org/W3170185124","https://openalex.org/W3211118950","https://openalex.org/W3213969863","https://openalex.org/W3217581017","https://openalex.org/W4283068987","https://openalex.org/W4284970065","https://openalex.org/W4288066793","https://openalex.org/W4385565986"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W3150755883","https://openalex.org/W2346030802","https://openalex.org/W2758801054","https://openalex.org/W3121746932","https://openalex.org/W2074264961","https://openalex.org/W104007660","https://openalex.org/W324811437","https://openalex.org/W2101949473","https://openalex.org/W4250140656"],"abstract_inverted_index":{"In":[0],"online":[1],"advertising,":[2],"existing":[3],"auto-bidding":[4],"strategies":[5,135],"for":[6,48,102,108,115],"bid":[7],"shading":[8],"mainly":[9],"adopt":[10],"the":[11,16,23,27,33,42,66,116,119],"approach":[12],"of":[13,65,79,96],"first":[14],"predicting":[15],"winning":[17,28,53,72],"price":[18,29,54,73],"distribution":[19],"and":[20,41,75,85,105,147],"then":[21],"calculating":[22],"optimal":[24],"bid.":[25],"However,":[26],"information":[30],"available":[31],"to":[32,50,139],"Demand":[34],"Side":[35],"Platforms":[36],"(DSPs)":[37],"is":[38],"extremely":[39],"limited,":[40],"associated":[43],"uncertainties":[44,80],"make":[45],"it":[46],"challenging":[47],"DSPs":[49,70,138],"accurately":[51],"estimate":[52],"distribution.":[55],"To":[56],"address":[57],"this":[58],"challenge,":[59],"we":[60,92],"conducted":[61],"a":[62],"comprehensive":[63],"analysis":[64],"process":[67],"by":[68],"which":[69,112],"obtain":[71],"information,":[74],"abstracted":[76],"two":[77,94],"types":[78],"from":[81],"it:":[82],"known":[83],"uncertainty":[84],"unknown":[86],"uncertainty.":[87],"Based":[88],"on":[89,127,144],"these":[90],"uncertainties,":[91],"proposed":[93],"levels":[95],"robust":[97,133],"bidding":[98,134],"strategies:":[99],"Robust":[100,106],"Bidding":[101,107],"Censorship":[103],"(RBC)":[104],"Distribution":[109],"Shift":[110],"(RBDS),":[111],"offer":[113],"guarantees":[114],"surplus":[117],"in":[118],"worst-case":[120,149],"scenarios":[121],"under":[122,148],"uncertain":[123],"conditions.":[124,150],"Experimental":[125],"results":[126],"public":[128],"datasets":[129],"demonstrate":[130],"that":[131],"our":[132],"consistently":[136],"enable":[137],"achieve":[140],"superior":[141],"surpluses,":[142],"both":[143],"test":[145],"sets":[146]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}