{"id":"https://openalex.org/W4401863136","doi":"https://doi.org/10.1145/3637528.3671549","title":"Multi-task Conditional Attention Network for Conversion Prediction in Logistics Advertising","display_name":"Multi-task Conditional Attention Network for Conversion Prediction in Logistics Advertising","publication_year":2024,"publication_date":"2024-08-24","ids":{"openalex":"https://openalex.org/W4401863136","doi":"https://doi.org/10.1145/3637528.3671549"},"language":"en","primary_location":{"id":"doi:10.1145/3637528.3671549","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3637528.3671549","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091361888","display_name":"Baoshen Guo","orcid":"https://orcid.org/0000-0002-7435-8238"},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Baoshen Guo","raw_affiliation_strings":["Southeast University & JD Logistics, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"Southeast University & JD Logistics, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103699510","display_name":"Xining Song","orcid":"https://orcid.org/0009-0009-6492-779X"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xining Song","raw_affiliation_strings":["JD Logistics, Beijing, China"],"affiliations":[{"raw_affiliation_string":"JD Logistics, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100328284","display_name":"Shuai Wang","orcid":"https://orcid.org/0000-0002-3609-2205"},"institutions":[{"id":"https://openalex.org/I76569877","display_name":"Southeast University","ror":"https://ror.org/04ct4d772","country_code":"CN","type":"education","lineage":["https://openalex.org/I76569877"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuai Wang","raw_affiliation_strings":["Southeast University, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"Southeast University, Nanjing, China","institution_ids":["https://openalex.org/I76569877"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101683485","display_name":"Wei Gong","orcid":"https://orcid.org/0000-0002-2986-3956"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Gong","raw_affiliation_strings":["University of Science and Technology of China, Hefei, China"],"affiliations":[{"raw_affiliation_string":"University of Science and Technology of China, Hefei, China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038811034","display_name":"Tian He","orcid":"https://orcid.org/0000-0001-6062-2619"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tian He","raw_affiliation_strings":["JD Logistics, Beijing, China"],"affiliations":[{"raw_affiliation_string":"JD Logistics, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100372152","display_name":"Xue Liu","orcid":"https://orcid.org/0000-0001-5252-3442"},"institutions":[{"id":"https://openalex.org/I5023651","display_name":"McGill University","ror":"https://ror.org/01pxwe438","country_code":"CA","type":"education","lineage":["https://openalex.org/I5023651"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Xue Liu","raw_affiliation_strings":["McGill University, Montr\u00e9al, Canada"],"affiliations":[{"raw_affiliation_string":"McGill University, Montr\u00e9al, Canada","institution_ids":["https://openalex.org/I5023651"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5091361888"],"corresponding_institution_ids":["https://openalex.org/I76569877"],"apc_list":null,"apc_paid":null,"fwci":1.5588,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.86962607,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"5028","last_page":"5037"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.987500011920929,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6689870953559875},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.6459530591964722},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6157015562057495},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.5912603139877319},{"id":"https://openalex.org/keywords/online-and-offline","display_name":"Online and offline","score":0.5609778165817261},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2768526077270508},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.12277823686599731},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09310469031333923}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6689870953559875},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.6459530591964722},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6157015562057495},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.5912603139877319},{"id":"https://openalex.org/C2780102126","wikidata":"https://www.wikidata.org/wiki/Q10928179","display_name":"Online and offline","level":2,"score":0.5609778165817261},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2768526077270508},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.12277823686599731},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09310469031333923},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3637528.3671549","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3637528.3671549","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.46000000834465027,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W2002834872","https://openalex.org/W2124776405","https://openalex.org/W2295598076","https://openalex.org/W2443960221","https://openalex.org/W2475334473","https://openalex.org/W2509235963","https://openalex.org/W2723293840","https://openalex.org/W2809290718","https://openalex.org/W2903852246","https://openalex.org/W2946274302","https://openalex.org/W2962745591","https://openalex.org/W2962989965","https://openalex.org/W2963877604","https://openalex.org/W3035596828","https://openalex.org/W3085046840","https://openalex.org/W3096591391","https://openalex.org/W3170073102","https://openalex.org/W3173628900","https://openalex.org/W3187615801","https://openalex.org/W3191654415","https://openalex.org/W4213365329","https://openalex.org/W4387846269"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2351217280","https://openalex.org/W2086836292","https://openalex.org/W2354083748","https://openalex.org/W2357949222","https://openalex.org/W2338005294","https://openalex.org/W2104192539","https://openalex.org/W2954733677","https://openalex.org/W2035018219"],"abstract_inverted_index":{"Logistics":[0],"advertising":[1,32,44,68,84,128],"is":[2],"an":[3,92],"emerging":[4],"task":[5],"in":[6,42,126,143,158],"online-to-offline":[7],"logistics":[8,11,31,43,49,83,103,127,146],"systems,":[9],"where":[10],"companies":[12],"expand":[13],"parcel":[14],"shipping":[15,94,107],"services":[16],"to":[17,26,66,98,119,180],"new":[18,36],"users":[19],"through":[20],"advertisements":[21],"on":[22,136],"shopping":[23],"websites.":[24],"Compared":[25],"existing":[27,181],"online":[28,52,169],"e-commerce":[29,141],"advertising,":[30],"has":[33],"two":[34],"significant":[35],"characteristics:":[37],"(i)":[38,91],"the":[39,100,139,162,186,189],"complex":[40],"factors":[41],"considering":[45],"both":[46],"users'":[47],"offline":[48,93,102,149],"preference":[50,95,104],"and":[51,55,59,109,133],"purchasing":[53],"profiles;":[54],"(ii)":[56,110],"data":[57],"sparsity":[58],"mutual":[60,121],"relations":[61,122],"among":[62,123],"multiple":[63,124],"steps":[64,125],"due":[65],"longer":[67],"conversion":[69,115,129,163],"processes.":[70,130],"To":[71],"address":[72],"these":[73],"challenges,":[74],"we":[75],"design":[76],"MCAC,":[77],"a":[78,111,176],"Multi-task":[79],"Conditional":[80],"Attention":[81],"network-based":[82],"Conversion":[85],"prediction":[86,117,165],"framework,":[87],"which":[88,184],"consists":[89],"of":[90,138,167,188],"extraction":[96],"model":[97,120],"extract":[99],"user's":[101],"from":[105],"historical":[106],"records,":[108],"multi-task":[112],"conditional":[113],"attention-based":[114],"rate":[116,164],"module":[118],"We":[131],"evaluate":[132],"deploy":[134],"MCAC":[135,174],"one":[137],"largest":[140],"platforms":[142],"China":[144],"for":[145],"advertising.":[147],"Extensive":[148],"experiments":[150],"show":[151,172],"that":[152,173],"our":[153],"method":[154],"outperforms":[155],"state-of-the-art":[156],"baselines":[157],"various":[159],"metrics.":[160],"Moreover,":[161],"results":[166],"large-scale":[168],"A/B":[170],"testing":[171],"achieves":[175],"15.22%":[177],"improvement":[178],"compared":[179],"industrial":[182],"practices,":[183],"demonstrates":[185],"effectiveness":[187],"proposed":[190],"framework.":[191]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}