{"id":"https://openalex.org/W4401857431","doi":"https://doi.org/10.1145/3637528.3671476","title":"AdKDD 2024","display_name":"AdKDD 2024","publication_year":2024,"publication_date":"2024-08-24","ids":{"openalex":"https://openalex.org/W4401857431","doi":"https://doi.org/10.1145/3637528.3671476"},"language":"en","primary_location":{"id":"doi:10.1145/3637528.3671476","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3637528.3671476","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3637528.3671476","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3637528.3671476","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025092213","display_name":"Abraham Bagherjeiran","orcid":"https://orcid.org/0000-0001-5901-3269"},"institutions":[{"id":"https://openalex.org/I4210150719","display_name":"eBay (United States)","ror":"https://ror.org/05cnabr44","country_code":"US","type":"company","lineage":["https://openalex.org/I4210150719"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Abraham Bagherjeiran","raw_affiliation_strings":["eBay, Inc., San Jose, CA, USA"],"raw_orcid":"https://orcid.org/0000-0001-5901-3269","affiliations":[{"raw_affiliation_string":"eBay, Inc., San Jose, CA, USA","institution_ids":["https://openalex.org/I4210150719"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082498217","display_name":"Nemanja Djuric","orcid":"https://orcid.org/0000-0002-6502-7891"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nemanja Djuric","raw_affiliation_strings":["Aurora Innovation, Inc., Pittsburgh, PA, USA"],"raw_orcid":"https://orcid.org/0000-0002-6502-7891","affiliations":[{"raw_affiliation_string":"Aurora Innovation, Inc., Pittsburgh, PA, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062270059","display_name":"Kuang-Chih Lee","orcid":"https://orcid.org/0009-0007-5198-9866"},"institutions":[{"id":"https://openalex.org/I1330693074","display_name":"Walmart (United States)","ror":"https://ror.org/04j0gge90","country_code":"US","type":"company","lineage":["https://openalex.org/I1330693074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kuang-Chih Lee","raw_affiliation_strings":["Walmart, Sunnyvale, CA, United States"],"raw_orcid":"https://orcid.org/0009-0007-5198-9866","affiliations":[{"raw_affiliation_string":"Walmart, Sunnyvale, CA, United States","institution_ids":["https://openalex.org/I1330693074"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033127375","display_name":"Linsey Pang","orcid":"https://orcid.org/0000-0002-4784-9795"},"institutions":[{"id":"https://openalex.org/I4210155268","display_name":"Salesforce (United States)","ror":"https://ror.org/057315g56","country_code":"US","type":"company","lineage":["https://openalex.org/I4210155268"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Linsey Pang","raw_affiliation_strings":["Salesforce, San Francisco, CA, USA"],"raw_orcid":"https://orcid.org/0000-0002-4784-9795","affiliations":[{"raw_affiliation_string":"Salesforce, San Francisco, CA, USA","institution_ids":["https://openalex.org/I4210155268"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085497926","display_name":"Vladan Radosavljevi\u0107","orcid":"https://orcid.org/0009-0006-9128-1101"},"institutions":[{"id":"https://openalex.org/I4210122154","display_name":"Photon Spot (United States)","ror":"https://ror.org/01yxc0v75","country_code":"US","type":"company","lineage":["https://openalex.org/I4210122154"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vladan Radosavljevic","raw_affiliation_strings":["Spotify, New York, NY, USA"],"raw_orcid":"https://orcid.org/0009-0006-9128-1101","affiliations":[{"raw_affiliation_string":"Spotify, New York, NY, USA","institution_ids":["https://openalex.org/I4210122154"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019655341","display_name":"Suju Rajan","orcid":"https://orcid.org/0009-0003-0852-989X"},"institutions":[{"id":"https://openalex.org/I1311688040","display_name":"Amazon (United States)","ror":"https://ror.org/04mv4n011","country_code":"US","type":"company","lineage":["https://openalex.org/I1311688040"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Suju Rajan","raw_affiliation_strings":["Amazon, Palo Alto, CA, USA"],"raw_orcid":"https://orcid.org/0009-0003-0852-989X","affiliations":[{"raw_affiliation_string":"Amazon, Palo Alto, CA, USA","institution_ids":["https://openalex.org/I1311688040"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.17927288,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"6706","last_page":"6707"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11067","display_name":"Colorectal Cancer Treatments and Studies","score":0.08630000054836273,"subfield":{"id":"https://openalex.org/subfields/2730","display_name":"Oncology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11067","display_name":"Colorectal Cancer Treatments and Studies","score":0.08630000054836273,"subfield":{"id":"https://openalex.org/subfields/2730","display_name":"Oncology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5566055178642273}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5566055178642273}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3637528.3671476","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3637528.3671476","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3637528.3671476","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3637528.3671476","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3637528.3671476","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3637528.3671476","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401857431.pdf","grobid_xml":"https://content.openalex.org/works/W4401857431.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W2382290278","https://openalex.org/W4395014643"],"abstract_inverted_index":{"The":[0,43,106],"digital":[1],"advertising":[2,138],"field":[3],"has":[4],"always":[5],"had":[6],"challenging":[7],"ML":[8,264],"problems,":[9],"learning":[10],"from":[11],"petabytes":[12],"of":[13,113,117,136,156,175,235,275],"data":[14],"that":[15,89,152,169],"is":[16,91,109,139],"highly":[17],"imbalanced,":[18],"reactivity":[19],"times":[20],"in":[21,53,124,172,255],"the":[22,29,76,92,114,134,154,173,185,263,272],"milliseconds,":[23],"and":[24,39,56,64,71,84,97,120,183,207,213,238],"more":[25,195],"recently":[26],"compounded":[27],"with":[28,127,247],"complex":[30],"user's":[31],"path":[32],"to":[33,47,149,177,192,223,252,258,268],"purchase":[34],"across":[35,37],"devices,":[36],"platforms,":[38],"even":[40],"online/real-world":[41],"behavior.":[42],"AdKDD":[44,82,90],"workshop":[45],"continues":[46],"be":[48,224],"a":[49,189,232],"forum":[50],"for":[51,241],"researchers":[52,254],"advertising,":[54,176],"during":[55,75,81],"after":[57],"KDD.":[58],"Our":[59],"website":[60],"which":[61],"hosts":[62],"slides":[63],"abstracts":[65],"receives":[66],"approximately":[67],"2,000":[68],"monthly":[69],"visits":[70],"1,800":[72],"active":[73],"users":[74],"KDD":[77],"2021.":[78],"In":[79,163],"surveys":[80],"2019":[83],"2020,":[85],"over":[86,98],"60%":[87],"agreed":[88],"reason":[93],"they":[94,101],"attended":[95],"KDD,":[96],"90%":[99],"indicated":[100],"would":[102],"attend":[103],"next":[104],"year.":[105],"2024":[107],"edition":[108,243],"particularly":[110],"timely":[111],"because":[112],"increasing":[115],"application":[116],"Graph-based":[118],"NN":[119],"Generative":[121],"AI":[122],"models":[123,198],"advertising.":[125,277],"Coupled":[126],"privacy-preserving":[128],"initiatives":[129],"enforced":[130],"by":[131],"GDPR,":[132],"CCPA":[133],"future":[135],"computational":[137],"at":[140],"an":[141,225],"interesting":[142],"crossroads.":[143],"For":[144],"this":[145,242,256],"edition,":[146],"we":[147,165,250],"plan":[148],"solicit":[150],"papers":[151,168],"span":[153],"spectrum":[155],"deep":[157],"user":[158],"understanding":[159],"while":[160],"remaining":[161],"privacy-preserving.":[162],"addition,":[164],"will":[166,229],"seek":[167],"discuss":[170],"fairness":[171],"context":[174],"what":[178],"extent":[179],"does":[180],"hyper-personalization":[181],"work,":[182],"whether":[184],"ad":[186],"industry":[187,208],"as":[188,200,210,244],"whole":[190],"needs":[191],"think":[193,259],"through":[194],"effective":[196],"business":[197],"such":[199],"incrementality.":[201],"We":[202,228],"have":[203,214],"hosted":[204],"several":[205],"academic":[206],"luminaries":[209],"keynote":[211,236],"speakers":[212,237],"found":[215],"our":[216],"invited":[217,239],"speaker":[218],"series":[219],"hosting":[220],"expert":[221],"practitioners":[222],"audience":[226],"favorite.":[227],"continue":[230],"fielding":[231],"diverse":[233],"set":[234],"talks":[240],"well.":[245],"As":[246],"past":[248],"editions,":[249],"hope":[251],"motivate":[253],"space":[257],"not":[260],"only":[261],"about":[262,271],"aspects":[265],"but":[266],"also":[267],"spark":[269],"conversations":[270],"societal":[273],"impact":[274],"online":[276]},"counts_by_year":[],"updated_date":"2026-07-31T08:31:51.225901","created_date":"2024-08-25T00:00:00"}