{"id":"https://openalex.org/W4403577767","doi":"https://doi.org/10.1145/3627673.3680035","title":"Ads Supply Personalization via Doubly Robust Learning","display_name":"Ads Supply Personalization via Doubly Robust Learning","publication_year":2024,"publication_date":"2024-10-20","ids":{"openalex":"https://openalex.org/W4403577767","doi":"https://doi.org/10.1145/3627673.3680035"},"language":"en","primary_location":{"id":"doi:10.1145/3627673.3680035","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3627673.3680035","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3627673.3680035","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035258088","display_name":"Wei Shi","orcid":"https://orcid.org/0000-0001-9106-1092"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Wei Shi","raw_affiliation_strings":["Meta Platforms, Inc., Sunnyvale, CA, USA"],"raw_orcid":"https://orcid.org/0000-0001-9106-1092","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109615058","display_name":"Chen Fu","orcid":"https://orcid.org/0009-0007-6510-8249"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chen Fu","raw_affiliation_strings":["Meta Platforms, Inc., Sunnyvale, CA, USA"],"raw_orcid":"https://orcid.org/0009-0007-6510-8249","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100970927","display_name":"Qi Xu","orcid":"https://orcid.org/0000-0003-3829-6786"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Qi Xu","raw_affiliation_strings":["Meta Platforms, Inc., Sunnyvale, CA, USA"],"raw_orcid":"https://orcid.org/0000-0003-3829-6786","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Sanjian Chen","orcid":"https://orcid.org/0009-0009-6643-0306"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sanjian Chen","raw_affiliation_strings":["Meta Platforms, Inc., Menlo Park, CA, USA"],"raw_orcid":"https://orcid.org/0009-0009-6643-0306","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Menlo Park, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Jizhe Zhang","orcid":"https://orcid.org/0009-0007-7827-5564"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jizhe Zhang","raw_affiliation_strings":["Meta Platforms, Inc., Menlo Park, CA, USA"],"raw_orcid":"https://orcid.org/0009-0007-7827-5564","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Menlo Park, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001958131","display_name":"Qinqin Zhu","orcid":"https://orcid.org/0000-0001-9258-0839"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Qinqin Zhu","raw_affiliation_strings":["Meta Platforms, Inc., Menlo Park, CA, USA"],"raw_orcid":"https://orcid.org/0000-0001-9258-0839","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Menlo Park, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100991712","display_name":"Zhigang Hua","orcid":null},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Zhigang Hua","raw_affiliation_strings":["Meta Platforms, Inc., Sunnyvale, CA, USA"],"raw_orcid":"https://orcid.org/0009-0000-2045-0701","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103907989","display_name":"Shuang Yang","orcid":"https://orcid.org/0000-0002-1607-7446"},"institutions":[{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shuang Yang","raw_affiliation_strings":["Meta Platforms, Inc., Sunnyvale, CA, USA"],"raw_orcid":"https://orcid.org/0000-0002-1607-7446","affiliations":[{"raw_affiliation_string":"Meta Platforms, Inc., Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I4210114444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":8,"corresponding_author_ids":["https://openalex.org/A5035258088"],"corresponding_institution_ids":["https://openalex.org/I4210114444"],"apc_list":null,"apc_paid":null,"fwci":0.4189,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.73095747,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"4874","last_page":"4881"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.8106088042259216},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6784161925315857},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.36039209365844727},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.32248347997665405},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2686156630516052}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8106088042259216},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6784161925315857},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.36039209365844727},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.32248347997665405},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2686156630516052}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3627673.3680035","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3627673.3680035","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3627673.3680035","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3627673.3680035","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 33rd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"},"sustainable_development_goals":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1516659296","https://openalex.org/W2132917208","https://openalex.org/W2150291618","https://openalex.org/W2305754340","https://openalex.org/W2619014254","https://openalex.org/W2624816748","https://openalex.org/W2973682480","https://openalex.org/W3013503642","https://openalex.org/W3038882256","https://openalex.org/W3080386552","https://openalex.org/W3123493127","https://openalex.org/W3125407111","https://openalex.org/W3157410348","https://openalex.org/W3198517287","https://openalex.org/W4226395152","https://openalex.org/W4306317659","https://openalex.org/W4385568008","https://openalex.org/W4388656403"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2109940557","https://openalex.org/W2466832359","https://openalex.org/W4391210591","https://openalex.org/W1582019636","https://openalex.org/W2390279801","https://openalex.org/W1499005795","https://openalex.org/W2141531133"],"abstract_inverted_index":{"Ads":[0],"supply":[1,33,43],"personalization":[2],"aims":[3],"to":[4,103,140],"balance":[5],"the":[6,20,26,29,37,76,84,122,146],"revenue":[7],"and":[8,23,118],"user":[9],"engagement,":[10],"two":[11],"long-term":[12,87],"objectives":[13],"in":[14,35,98,128,143],"social":[15,149],"media":[16,150],"ads,":[17],"by":[18],"tailoring":[19],"ad":[21,64],"quantity":[22],"density.":[24],"In":[25,54],"industry-scale":[27],"system,":[28],"challenge":[30],"for":[31,62,111],"ads":[32],"lies":[34],"modeling":[36],"counterfactual":[38],"effects":[39],"of":[40,86,145],"a":[41,46,59],"conservative":[42],"treatment":[44,88],"(e.g.,":[45],"small":[47],"density":[48],"change)":[49],"over":[50,132],"an":[51],"extended":[52],"duration.":[53],"this":[55],"paper,":[56],"we":[57],"present":[58],"streamlined":[60],"framework":[61,67,123,135],"personalized":[63],"supply.":[65],"This":[66],"optimally":[68],"utilizes":[69],"information":[70],"from":[71],"data":[72],"collection":[73],"policies":[74],"through":[75],"doubly":[77],"robust":[78],"learning.":[79],"Consequently,":[80],"it":[81,109],"significantly":[82],"improves":[83],"accuracy":[85],"effect":[89],"estimates.":[90],"Additionally,":[91],"its":[92],"low-complexity":[93],"design":[94],"not":[95],"only":[96],"results":[97],"computational":[99],"cost":[100],"savings":[101],"compared":[102],"existing":[104],"methods,":[105],"but":[106],"also":[107],"makes":[108],"scalable":[110],"billion-scale":[112],"applications.":[113],"Through":[114],"both":[115],"offline":[116],"experiments":[117],"online":[119],"production":[120],"tests,":[121],"consistently":[124],"demonstrated":[125],"significant":[126],"improvements":[127],"top-line":[129],"business":[130],"metrics":[131],"months.":[133],"The":[134],"has":[136],"been":[137],"fully":[138],"deployed":[139],"live":[141],"traffic":[142],"one":[144],"world's":[147],"largest":[148],"platforms.":[151]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-04-07T06:01:17.266235","created_date":"2025-10-10T00:00:00"}