{"id":"https://openalex.org/W4392612086","doi":"https://doi.org/10.1145/3627508.3638316","title":"A User Study on the Acceptance of Native Advertising in Generative IR","display_name":"A User Study on the Acceptance of Native Advertising in Generative IR","publication_year":2024,"publication_date":"2024-03-08","ids":{"openalex":"https://openalex.org/W4392612086","doi":"https://doi.org/10.1145/3627508.3638316"},"language":"en","primary_location":{"id":"doi:10.1145/3627508.3638316","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3627508.3638316","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3627508.3638316","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3627508.3638316","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011762789","display_name":"Ines Zelch","orcid":"https://orcid.org/0009-0005-2659-5326"},"institutions":[{"id":"https://openalex.org/I76198965","display_name":"Friedrich Schiller University Jena","ror":"https://ror.org/05qpz1x62","country_code":"DE","type":"education","lineage":["https://openalex.org/I76198965"]},{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Ines Zelch","raw_affiliation_strings":["Leipzig University, Germany and Friedrich-Schiller-Universit\u00e4t Jena, Germany"],"raw_orcid":"https://orcid.org/0009-0005-2659-5326","affiliations":[{"raw_affiliation_string":"Leipzig University, Germany and Friedrich-Schiller-Universit\u00e4t Jena, Germany","institution_ids":["https://openalex.org/I76198965","https://openalex.org/I926574661"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014322854","display_name":"Matthias Hagen","orcid":"https://orcid.org/0000-0002-9733-2890"},"institutions":[{"id":"https://openalex.org/I76198965","display_name":"Friedrich Schiller University Jena","ror":"https://ror.org/05qpz1x62","country_code":"DE","type":"education","lineage":["https://openalex.org/I76198965"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Matthias Hagen","raw_affiliation_strings":["Friedrich-Schiller-Universit\u00e4t Jena, Germany"],"raw_orcid":"https://orcid.org/0000-0002-9733-2890","affiliations":[{"raw_affiliation_string":"Friedrich-Schiller-Universit\u00e4t Jena, Germany","institution_ids":["https://openalex.org/I76198965"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083712311","display_name":"Martin Potthast","orcid":"https://orcid.org/0000-0003-2451-0665"},"institutions":[{"id":"https://openalex.org/I4401726909","display_name":"Center for Scalable Data Analytics and Artificial Intelligence","ror":"https://ror.org/01t4ttr56","country_code":"DE","type":"education","lineage":["https://openalex.org/I4401726909","https://openalex.org/I78650965","https://openalex.org/I926574661"]},{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Martin Potthast","raw_affiliation_strings":["Leipzig University, Germany and ScaDS.AI, Germany"],"raw_orcid":"https://orcid.org/0000-0003-2451-0665","affiliations":[{"raw_affiliation_string":"Leipzig University, Germany and ScaDS.AI, Germany","institution_ids":["https://openalex.org/I4401726909","https://openalex.org/I926574661"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"142","last_page":"152"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6833703517913818},{"id":"https://openalex.org/keywords/notice","display_name":"Notice","score":0.6813968420028687},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6525859236717224},{"id":"https://openalex.org/keywords/generative-model","display_name":"Generative model","score":0.5793637037277222},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5604735016822815},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5426973700523376},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.5377578735351562},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.531229555606842},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5288565754890442},{"id":"https://openalex.org/keywords/advertising-campaign","display_name":"Advertising campaign","score":0.49470850825309753},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.4280620217323303},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.39696067571640015},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3789096474647522},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.3728909492492676},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.26325613260269165},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.16984176635742188},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.14841169118881226},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08350485563278198}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6833703517913818},{"id":"https://openalex.org/C2779913896","wikidata":"https://www.wikidata.org/wiki/Q7063001","display_name":"Notice","level":2,"score":0.6813968420028687},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6525859236717224},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.5793637037277222},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5604735016822815},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5426973700523376},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.5377578735351562},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.531229555606842},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5288565754890442},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.49470850825309753},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.4280620217323303},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.39696067571640015},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3789096474647522},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.3728909492492676},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.26325613260269165},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16984176635742188},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.14841169118881226},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08350485563278198},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3627508.3638316","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3627508.3638316","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3627508.3638316","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3627508.3638316","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3627508.3638316","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3627508.3638316","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G6072843279","display_name":null,"funder_award_id":"101070014","funder_id":"https://openalex.org/F4320323817","funder_display_name":"Universitas Brawijaya"}],"funders":[{"id":"https://openalex.org/F4320323817","display_name":"Universitas Brawijaya","ror":"https://ror.org/01wk3d929"}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4392612086.pdf"},"referenced_works_count":35,"referenced_works":["https://openalex.org/W1538425969","https://openalex.org/W1552549925","https://openalex.org/W1996698091","https://openalex.org/W2063531088","https://openalex.org/W2090883204","https://openalex.org/W2111748568","https://openalex.org/W2113227443","https://openalex.org/W2124503151","https://openalex.org/W2141457763","https://openalex.org/W2152314154","https://openalex.org/W2201660928","https://openalex.org/W2465705874","https://openalex.org/W2484425306","https://openalex.org/W2593183956","https://openalex.org/W2621647607","https://openalex.org/W2765583007","https://openalex.org/W2787521887","https://openalex.org/W2798750479","https://openalex.org/W2883475000","https://openalex.org/W2891336206","https://openalex.org/W2891400249","https://openalex.org/W2953171463","https://openalex.org/W2971678316","https://openalex.org/W2978137994","https://openalex.org/W3033252662","https://openalex.org/W3096901590","https://openalex.org/W3115720499","https://openalex.org/W3125094476","https://openalex.org/W3152039926","https://openalex.org/W3162380077","https://openalex.org/W3164960502","https://openalex.org/W3168327002","https://openalex.org/W4230919809","https://openalex.org/W4312258419","https://openalex.org/W4313428009"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W4312586473","https://openalex.org/W3126656022","https://openalex.org/W3015649498","https://openalex.org/W3150755883","https://openalex.org/W3137508948","https://openalex.org/W2998632062","https://openalex.org/W2346030802","https://openalex.org/W324811437","https://openalex.org/W2385438319"],"abstract_inverted_index":{"Commercial":[0],"conversational":[1,28,58],"search":[2,29,41,104,119,161],"engines":[3],"need":[4],"a":[5,107,126],"business":[6],"model.":[7],"Since":[8],"advertising":[9,63,69,123,158,172,178],"is":[10,81],"the":[11,94,114,151],"main":[12],"source":[13],"of":[14,68,88,96,117,129,153],"revenue":[15],"for":[16,27,167],"\u201ctraditional\u201d":[17],"ten-blue-links":[18],"web":[19,33],"search,":[20,34],"ads":[21,35,101,204],"are":[22,36],"not":[23,135,144,198],"an":[24],"unlikely":[25],"option":[26],"either.":[30],"In":[31,106,125],"traditional":[32],"usually":[37],"placed":[38],"above":[39],"organic":[40],"results.":[42,105,162,181],"However,":[43],"large":[44],"language":[45],"models":[46,194],"(LLMs)":[47],"may":[48],"be":[49,71,196,200],"dynamically":[50],"prompted":[51],"to":[52,61,74,99,155,169,176,199,202],"blend":[53,100],"product":[54,139],"placements":[55,140],"with":[56,102,159],"\u201corganic\u201d":[57],"responses,":[59],"similar":[60],"native":[62],"in":[64,121,179],"journalism.":[65],"This":[66,163],"type":[67],"can":[70,195],"very":[72],"difficult":[73],"recognize,":[75],"depending":[76],"on":[77],"how":[78],"subtly":[79,156],"it":[80],"integrated":[82],"and":[83,175],"disclosed.":[84],"To":[85],"raise":[86],"awareness":[87],"this":[89],"potential":[90,152],"development,":[91],"we":[92,110],"analyze":[93],"capabilities":[95],"current":[97],"LLMs":[98,154],"generative":[103,193],"user":[108],"study,":[109],"ask":[111],"people":[112],"about":[113,188],"perceived":[115],"quality":[116],"(emulated)":[118],"results":[120,149],"different":[122],"scenarios.":[124],"substantial":[127],"number":[128],"cases,":[130],"our":[131,148],"survey":[132],"participants":[133],"do":[134,143],"notice":[136],"brand":[137],"or":[138,191],"when":[141],"they":[142],"expect":[145],"them.":[146],"Thus,":[147],"show":[150],"mix":[157],"generated":[160,180],"warrants":[164],"further":[165],"investigation,":[166],"example,":[168],"develop":[170],"appropriate":[171],"disclosure":[173],"rules,":[174],"detect":[177],"Our":[182],"research":[183],"also":[184],"raises":[185],"broader":[186],"concerns":[187],"whether":[189],"commercial":[190],"open-source":[192],"trusted":[197],"fine-tuned":[201],"generate":[203],"rather":[205],"than":[206],"\u201cgenuine\u201d":[207],"responses.":[208]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":4}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}