{"id":"https://openalex.org/W4400529912","doi":"https://doi.org/10.1145/3626772.3657908","title":"General-Purpose User Modeling with Behavioral Logs: A Snapchat Case Study","display_name":"General-Purpose User Modeling with Behavioral Logs: A Snapchat Case Study","publication_year":2024,"publication_date":"2024-07-10","ids":{"openalex":"https://openalex.org/W4400529912","doi":"https://doi.org/10.1145/3626772.3657908"},"language":"en","primary_location":{"id":"doi:10.1145/3626772.3657908","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3626772.3657908","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://dspace.library.uu.nl/handle/1874/482266","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033588252","display_name":"Qixiang Fang","orcid":"https://orcid.org/0000-0003-2689-6653"},"institutions":[{"id":"https://openalex.org/I193662353","display_name":"Utrecht University","ror":"https://ror.org/04pp8hn57","country_code":"NL","type":"education","lineage":["https://openalex.org/I193662353"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Qixiang Fang","raw_affiliation_strings":["Utrecht University, Utrecht, Netherlands"],"affiliations":[{"raw_affiliation_string":"Utrecht University, Utrecht, Netherlands","institution_ids":["https://openalex.org/I193662353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101973691","display_name":"Zhihan Zhou","orcid":"https://orcid.org/0000-0002-1473-9071"},"institutions":[{"id":"https://openalex.org/I111979921","display_name":"Northwestern University","ror":"https://ror.org/000e0be47","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Zhihan Zhou","raw_affiliation_strings":["Northwestern University, Evanston, IL, USA"],"affiliations":[{"raw_affiliation_string":"Northwestern University, Evanston, IL, USA","institution_ids":["https://openalex.org/I111979921"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102984496","display_name":"Francesco Barbieri","orcid":"https://orcid.org/0000-0002-2144-8440"},"institutions":[{"id":"https://openalex.org/I4210142583","display_name":"Snap (United States)","ror":"https://ror.org/04dgkhg68","country_code":"US","type":"company","lineage":["https://openalex.org/I4210142583"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Francesco Barbieri","raw_affiliation_strings":["Snap Inc., Santa Monica, CA, USA"],"affiliations":[{"raw_affiliation_string":"Snap Inc., Santa Monica, CA, USA","institution_ids":["https://openalex.org/I4210142583"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5016839661","display_name":"Yozen Liu","orcid":"https://orcid.org/0000-0002-2107-504X"},"institutions":[{"id":"https://openalex.org/I4210142583","display_name":"Snap (United States)","ror":"https://ror.org/04dgkhg68","country_code":"US","type":"company","lineage":["https://openalex.org/I4210142583"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yozen Liu","raw_affiliation_strings":["Snap Inc., Santa Monica, CA, USA"],"affiliations":[{"raw_affiliation_string":"Snap Inc., Santa Monica, CA, USA","institution_ids":["https://openalex.org/I4210142583"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103323921","display_name":"Leonardo Neves","orcid":"https://orcid.org/0009-0008-9539-5100"},"institutions":[{"id":"https://openalex.org/I4210142583","display_name":"Snap (United States)","ror":"https://ror.org/04dgkhg68","country_code":"US","type":"company","lineage":["https://openalex.org/I4210142583"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Leonardo Neves","raw_affiliation_strings":["Snap Inc., Santa Monica, CA, USA"],"affiliations":[{"raw_affiliation_string":"Snap Inc., Santa Monica, CA, USA","institution_ids":["https://openalex.org/I4210142583"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004209770","display_name":"Dong Nguyen","orcid":"https://orcid.org/0000-0002-6062-3117"},"institutions":[{"id":"https://openalex.org/I193662353","display_name":"Utrecht University","ror":"https://ror.org/04pp8hn57","country_code":"NL","type":"education","lineage":["https://openalex.org/I193662353"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Dong Nguyen","raw_affiliation_strings":["Utrecht University, Utrecht, Netherlands"],"affiliations":[{"raw_affiliation_string":"Utrecht University, Utrecht, Netherlands","institution_ids":["https://openalex.org/I193662353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061913766","display_name":"Daniel L. Oberski","orcid":"https://orcid.org/0000-0001-7467-2297"},"institutions":[{"id":"https://openalex.org/I193662353","display_name":"Utrecht University","ror":"https://ror.org/04pp8hn57","country_code":"NL","type":"education","lineage":["https://openalex.org/I193662353"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Daniel Oberski","raw_affiliation_strings":["Utrecht University, Utrecht, Netherlands"],"affiliations":[{"raw_affiliation_string":"Utrecht University, Utrecht, Netherlands","institution_ids":["https://openalex.org/I193662353"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052759783","display_name":"Maarten W. Bos","orcid":"https://orcid.org/0000-0001-5020-4990"},"institutions":[{"id":"https://openalex.org/I4210142583","display_name":"Snap (United States)","ror":"https://ror.org/04dgkhg68","country_code":"US","type":"company","lineage":["https://openalex.org/I4210142583"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Maarten Bos","raw_affiliation_strings":["Snap Inc., Santa Monica, CA, USA"],"affiliations":[{"raw_affiliation_string":"Snap Inc., Santa Monica, CA, USA","institution_ids":["https://openalex.org/I4210142583"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051733875","display_name":"Ron Dotsch","orcid":"https://orcid.org/0000-0002-3429-660X"},"institutions":[{"id":"https://openalex.org/I4210142583","display_name":"Snap (United States)","ror":"https://ror.org/04dgkhg68","country_code":"US","type":"company","lineage":["https://openalex.org/I4210142583"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ron Dotsch","raw_affiliation_strings":["Snap Inc., Santa Monica, CA, USA"],"affiliations":[{"raw_affiliation_string":"Snap Inc., Santa Monica, CA, USA","institution_ids":["https://openalex.org/I4210142583"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":9,"corresponding_author_ids":["https://openalex.org/A5033588252"],"corresponding_institution_ids":["https://openalex.org/I193662353"],"apc_list":null,"apc_paid":null,"fwci":1.5431,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.86266197,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"2431","last_page":"2436"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.977400004863739,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.70884770154953},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4012269973754883},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3473946452140808}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.70884770154953},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4012269973754883},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3473946452140808}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3626772.3657908","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3626772.3657908","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval","raw_type":"proceedings-article"},{"id":"pmh:oai:dspace.library.uu.nl:1874/482266","is_oa":true,"landing_page_url":"https://dspace.library.uu.nl/handle/1874/482266","pdf_url":null,"source":{"id":"https://openalex.org/S4306401649","display_name":"Utrecht University Repository (Utrecht University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I193662353","host_organization_name":"Utrecht University","host_organization_lineage":["https://openalex.org/I193662353"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Part of book"}],"best_oa_location":{"id":"pmh:oai:dspace.library.uu.nl:1874/482266","is_oa":true,"landing_page_url":"https://dspace.library.uu.nl/handle/1874/482266","pdf_url":null,"source":{"id":"https://openalex.org/S4306401649","display_name":"Utrecht University Repository (Utrecht University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I193662353","host_organization_name":"Utrecht University","host_organization_lineage":["https://openalex.org/I193662353"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Part of book"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W1979182316","https://openalex.org/W2132920211","https://openalex.org/W2604272474","https://openalex.org/W2606383944","https://openalex.org/W2612658537","https://openalex.org/W2612690371","https://openalex.org/W2723293840","https://openalex.org/W2809496930","https://openalex.org/W2897950433","https://openalex.org/W2911529586","https://openalex.org/W2950244811","https://openalex.org/W2951256120","https://openalex.org/W2965898633","https://openalex.org/W2982902390","https://openalex.org/W3004176212","https://openalex.org/W3081430124","https://openalex.org/W3156636935","https://openalex.org/W3170330193","https://openalex.org/W3176805963","https://openalex.org/W3185819971","https://openalex.org/W4206445874","https://openalex.org/W4237513721","https://openalex.org/W4241850560","https://openalex.org/W4281739847","https://openalex.org/W4293253193","https://openalex.org/W4306317673","https://openalex.org/W4360764531","https://openalex.org/W4380301735"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W2382290278","https://openalex.org/W4395014643"],"abstract_inverted_index":{"Learning":[0],"general-purpose":[1],"user":[2,6,13,34,84,98,120,122],"representations":[3,99],"based":[4],"on":[5],"behavioral":[7],"logs":[8],"is":[9],"an":[10],"increasingly":[11],"popular":[12],"modeling":[14],"approach.":[15],"It":[16],"benefits":[17],"from":[18],"easily":[19],"available,":[20],"privacy-friendly":[21],"yet":[22],"expressive":[23],"data,":[24],"and":[25,49,90,125],"does":[26],"not":[27],"require":[28],"extensive":[29],"re-tuning":[30],"of":[31,60,104,132,135],"the":[32,93,130],"upstream":[33],"model":[35,85,94],"for":[36,54],"different":[37],"downstream":[38,113],"tasks.":[39],"While":[40],"this":[41,69],"approach":[42],"has":[43],"shown":[44],"promise":[45],"in":[46,119],"search":[47],"engines":[48],"e-commerce":[50],"applications,":[51],"its":[52],"fit":[53],"instant":[55],"messaging":[56],"platforms,":[57],"a":[58,76,82,101,143],"cornerstone":[59],"modern":[61],"digital":[62],"communication,":[63],"remains":[64],"largely":[65],"uncharted.":[66],"We":[67,127],"explore":[68],"research":[70],"gap":[71],"using":[72],"Snapchat":[73],"data":[74],"as":[75],"case":[77],"study.":[78],"Specifically,":[79],"we":[80,109],"implement":[81],"Transformer-based":[83],"with":[86],"customized":[87],"training":[88],"objectives":[89],"show":[91],"that":[92,115],"can":[95],"produce":[96],"high-quality":[97],"across":[100],"broad":[102],"range":[103],"evaluation":[105],"tasks,":[106],"among":[107],"which":[108],"introduce":[110],"three":[111],"new":[112],"tasks":[114],"concern":[116],"pivotal":[117],"topics":[118],"research:":[121],"safety,":[123],"engagement":[124],"churn.":[126],"also":[128],"tackle":[129],"challenge":[131],"efficient":[133],"extrapolation":[134],"long":[136],"sequences":[137],"at":[138],"inference":[139],"time,":[140],"by":[141],"applying":[142],"novel":[144],"positional":[145],"encoding":[146],"method.":[147]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}