{"id":"https://openalex.org/W4387677687","doi":"https://doi.org/10.1145/3624875.3624917","title":"Influence On Xiaohongshu Marketing Strategy Derived From Content Sharing","display_name":"Influence On Xiaohongshu Marketing Strategy Derived From Content Sharing","publication_year":2023,"publication_date":"2023-09-04","ids":{"openalex":"https://openalex.org/W4387677687","doi":"https://doi.org/10.1145/3624875.3624917"},"language":"en","primary_location":{"id":"doi:10.1145/3624875.3624917","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3624875.3624917","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 10th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5093071675","display_name":"Luwei Shang","orcid":"https://orcid.org/0009-0008-4271-7241"},"institutions":[{"id":"https://openalex.org/I89226531","display_name":"Rangsit University","ror":"https://ror.org/01cqcrc47","country_code":"TH","type":"education","lineage":["https://openalex.org/I89226531"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Luwei Shang","raw_affiliation_strings":["International Chinese College, Rangsit University, Thailand"],"raw_orcid":"https://orcid.org/0009-0008-4271-7241","affiliations":[{"raw_affiliation_string":"International Chinese College, Rangsit University, Thailand","institution_ids":["https://openalex.org/I89226531"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5093071675"],"corresponding_institution_ids":["https://openalex.org/I89226531"],"apc_list":null,"apc_paid":null,"fwci":0.5632,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.76308064,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"228","last_page":"231"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9819999933242798,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9544000029563904,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5891156196594238},{"id":"https://openalex.org/keywords/socialization","display_name":"Socialization","score":0.580696702003479},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5707360506057739},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5098861455917358},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.494625061750412},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.43891647458076477},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.07356616854667664}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5891156196594238},{"id":"https://openalex.org/C25032326","wikidata":"https://www.wikidata.org/wiki/Q185467","display_name":"Socialization","level":2,"score":0.580696702003479},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5707360506057739},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5098861455917358},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.494625061750412},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.43891647458076477},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07356616854667664},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3624875.3624917","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3624875.3624917","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 10th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.5}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W1596026766"],"related_works":["https://openalex.org/W2186945038","https://openalex.org/W1666944850","https://openalex.org/W2383065641","https://openalex.org/W2052342769","https://openalex.org/W2943834425","https://openalex.org/W2514439806","https://openalex.org/W1980632116","https://openalex.org/W2567272173","https://openalex.org/W2256337052","https://openalex.org/W4294738760"],"abstract_inverted_index":{"Along":[0],"with":[1,40],"erupt":[2],"of":[3,27,31,35,44,84,95],"the":[4,41,82,90,107],"COVID-19":[5],"pandemic,":[6],"online":[7,49],"retail":[8],"business":[9],"showed":[10],"an":[11],"amazing":[12],"growth":[13],"rate,":[14],"among":[15],"which":[16],"social":[17],"e-commerce,":[18],"led":[19],"by":[20,29],"\"Xiaohongshu\",":[21],"quickly":[22],"reaped":[23],"a":[24],"large":[25],"number":[26],"users":[28],"virtue":[30],"its":[32,76,116],"community":[33],"attributes":[34],"\"sharing\"":[36],"and":[37,46,55,69,93,97,100,114,119],"\"socialization\".":[38],"However,":[39],"rapid":[42],"development":[43],"more":[45,47],"similar":[48],"platforms":[50],"such":[51],"as":[52],"Lvzhou":[53],"(\u7eff\u6d32)":[54],"Meilixiuxing":[56],"(\u7f8e\u4e3d\u4fee\u884c),":[57],"Xiaohongshu":[58,108],"is":[59],"facing":[60],"increasing":[61],"market":[62],"competition.":[63],"It":[64],"needs":[65],"to":[66,105],"make":[67],"breakthroughs":[68],"innovations":[70],"in":[71,110],"\"content":[72],"marketing\"":[73],"based":[74],"on":[75,89],"own":[77],"advantages.":[78],"This":[79],"article":[80],"studies":[81],"impact":[83],"multiple":[85],"content":[86],"related":[87],"factors":[88],"consumption":[91],"intention":[92],"behavior":[94],"male":[96],"female":[98],"users,":[99],"combines":[101],"4C":[102],"marketing":[103,112],"theory":[104],"assist":[106],"platform":[109],"optimizing":[111],"strategies":[113],"enhancing":[115],"commercial":[117],"competitiveness":[118],"influence.":[120]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}