{"id":"https://openalex.org/W4387677750","doi":"https://doi.org/10.1145/3624875.3624912","title":"Impact of E-commerce Platform Shopping Experience on Online Marketing Performance of Clothing Enterprises: The Role Perceived Value as an Intermediary","display_name":"Impact of E-commerce Platform Shopping Experience on Online Marketing Performance of Clothing Enterprises: The Role Perceived Value as an Intermediary","publication_year":2023,"publication_date":"2023-09-04","ids":{"openalex":"https://openalex.org/W4387677750","doi":"https://doi.org/10.1145/3624875.3624912"},"language":"en","primary_location":{"id":"doi:10.1145/3624875.3624912","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3624875.3624912","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 10th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041630588","display_name":"Enzhuo Sun","orcid":"https://orcid.org/0009-0005-0314-0599"},"institutions":[{"id":"https://openalex.org/I89226531","display_name":"Rangsit University","ror":"https://ror.org/01cqcrc47","country_code":"TH","type":"education","lineage":["https://openalex.org/I89226531"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Enzhuo Sun","raw_affiliation_strings":["Master of Business Administration, International Chinese College, Rangsit University, Thailand"],"raw_orcid":"https://orcid.org/0009-0005-0314-0599","affiliations":[{"raw_affiliation_string":"Master of Business Administration, International Chinese College, Rangsit University, Thailand","institution_ids":["https://openalex.org/I89226531"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5041630588"],"corresponding_institution_ids":["https://openalex.org/I89226531"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.19023579,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"208","last_page":"212"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9861999750137329,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.9041343927383423},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7291686534881592},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6936403512954712},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.6446332931518555},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.6223053336143494},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.5361843705177307},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.43471860885620117},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40691858530044556},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08920332789421082},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.07109436392784119}],"concepts":[{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.9041343927383423},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7291686534881592},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6936403512954712},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6446332931518555},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.6223053336143494},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5361843705177307},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.43471860885620117},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40691858530044556},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08920332789421082},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07109436392784119},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3624875.3624912","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3624875.3624912","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 10th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W1981473803","https://openalex.org/W2118723788","https://openalex.org/W2615803758","https://openalex.org/W2616765926"],"related_works":["https://openalex.org/W2368605798","https://openalex.org/W2518037665","https://openalex.org/W2348524959","https://openalex.org/W2477036161","https://openalex.org/W2368049389","https://openalex.org/W2384861574","https://openalex.org/W4294565801","https://openalex.org/W2170801710","https://openalex.org/W3006935237","https://openalex.org/W2030502019"],"abstract_inverted_index":{"With":[0],"the":[1,4,8,19,27,68,82,91,109,123,127,134,147,162,169],"development":[2],"of":[3,29,70,84,112,126,138,151,165,173],"global":[5],"economy":[6],"and":[7,21,99,168],"shift":[9],"in":[10,24,44,81,88,103,114],"consumption":[11],"concepts,":[12],"people":[13],"have":[14],"paid":[15],"more":[16],"attention":[17],"to":[18,26,48,60,93],"design":[20],"brand":[22,100],"popularity":[23],"addition":[25],"price":[28],"daily":[30],"necessities":[31],"such":[32],"as":[33],"clothing.":[34],"The":[35,118],"shopping":[36,64,124,163],"experience":[37,65,125,164],"will":[38],"also":[39],"play":[40,157],"a":[41,50,62,115,158],"significant":[42],"role":[43,160],"influencing":[45],"customers'":[46],"willingness":[47],"make":[49],"purchase.":[51],"For":[52],"this":[53],"reason,":[54],"it's":[55],"essential":[56],"for":[57],"clothing":[58,139,152,174],"enterprises":[59],"create":[61],"comprehensive":[63],"that":[66,122],"serves":[67],"needs":[69],"premium":[71],"consumers.":[72],"This":[73],"strategic":[74],"approach":[75],"prevents":[76],"them":[77],"from":[78],"becoming":[79],"ensnared":[80],"cycle":[83],"\"price":[85],"wars,\"":[86],"which,":[87],"turn,":[89],"has":[90],"potential":[92],"significantly":[94],"enhance":[95],"both":[96],"corporate":[97],"performance":[98,137,150,172],"value.":[101],"This,":[102],"effect,":[104],"infuses":[105],"renewed":[106],"vigor":[107],"into":[108],"ongoing":[110],"growth":[111],"businesses":[113],"sustainable":[116],"manner.":[117],"empirical":[119],"analysis":[120],"showed":[121],"e-commerce":[128,166],"platform":[129],"had":[130,143],"an":[131,144],"impact":[132,145],"on":[133,146],"online":[135,148,170],"marketing":[136,149,171],"enterprises;":[140,153],"Perceived":[141,154],"value":[142,155],"could":[156],"mediating":[159],"between":[161],"platforms":[167],"enterprises.":[175]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}