{"id":"https://openalex.org/W4388234477","doi":"https://doi.org/10.1145/3616961.3616967","title":"Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior","display_name":"Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior","publication_year":2023,"publication_date":"2023-10-03","ids":{"openalex":"https://openalex.org/W4388234477","doi":"https://doi.org/10.1145/3616961.3616967"},"language":"en","primary_location":{"id":"doi:10.1145/3616961.3616967","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3616961.3616967","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"26th International Academic Mindtrek Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043814913","display_name":"Isaac Wiafe","orcid":"https://orcid.org/0000-0003-1149-3309"},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Isaac Wiafe","raw_affiliation_strings":["Department of Computer Science, University of Ghana, Ghana"],"raw_orcid":"https://orcid.org/0000-0003-1149-3309","affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Ghana, Ghana","institution_ids":["https://openalex.org/I138690464"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Elikem Doe Atsakpo","orcid":"https://orcid.org/0000-0002-2283-9275"},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Elikem Doe Atsakpo","raw_affiliation_strings":["Department of Computer Science, University of Ghana, Ghana"],"raw_orcid":"https://orcid.org/0000-0002-2283-9275","affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Ghana, Ghana","institution_ids":["https://openalex.org/I138690464"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035207428","display_name":"Charles Nutrokpor","orcid":"https://orcid.org/0000-0002-9155-4556"},"institutions":[{"id":"https://openalex.org/I138690464","display_name":"University of Ghana","ror":"https://ror.org/01r22mr83","country_code":"GH","type":"education","lineage":["https://openalex.org/I138690464"]}],"countries":["GH"],"is_corresponding":false,"raw_author_name":"Charles Nutrokpor","raw_affiliation_strings":["Department of Computer Science, University of Ghana, Ghana"],"raw_orcid":"https://orcid.org/0000-0002-9155-4556","affiliations":[{"raw_affiliation_string":"Department of Computer Science, University of Ghana, Ghana","institution_ids":["https://openalex.org/I138690464"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042644523","display_name":"Jaap Ham","orcid":"https://orcid.org/0000-0003-1703-5165"},"institutions":[{"id":"https://openalex.org/I83019370","display_name":"Eindhoven University of Technology","ror":"https://ror.org/02c2kyt77","country_code":"NL","type":"education","lineage":["https://openalex.org/I83019370"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Jaap Ham","raw_affiliation_strings":["Industrial Engineering and innovation sciences, Eindhoven University of Technology, Netherlands"],"raw_orcid":"https://orcid.org/0000-0003-1703-5165","affiliations":[{"raw_affiliation_string":"Industrial Engineering and innovation sciences, Eindhoven University of Technology, Netherlands","institution_ids":["https://openalex.org/I83019370"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5039674155","display_name":"Stephen R. Gulliver","orcid":"https://orcid.org/0000-0002-4503-5448"},"institutions":[{"id":"https://openalex.org/I71052956","display_name":"University of Reading","ror":"https://ror.org/05v62cm79","country_code":"GB","type":"education","lineage":["https://openalex.org/I71052956"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Stephen Gulliver","raw_affiliation_strings":["Henley Business School - BISA, University of Reading, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0002-4503-5448","affiliations":[{"raw_affiliation_string":"Henley Business School - BISA, University of Reading, United Kingdom","institution_ids":["https://openalex.org/I71052956"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8293,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.85758049,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"35","last_page":"44"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14056","display_name":"Safety Warnings and Signage","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14056","display_name":"Safety Warnings and Signage","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.973800003528595,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10525","display_name":"Human-Automation Interaction and Safety","score":0.9708999991416931,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.644323468208313},{"id":"https://openalex.org/keywords/persuasive-technology","display_name":"Persuasive technology","score":0.43339288234710693},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.13190332055091858},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08258306980133057}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.644323468208313},{"id":"https://openalex.org/C100143864","wikidata":"https://www.wikidata.org/wiki/Q2902255","display_name":"Persuasive technology","level":3,"score":0.43339288234710693},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.13190332055091858},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08258306980133057},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1145/3616961.3616967","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3616961.3616967","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"26th International Academic Mindtrek Conference","raw_type":"proceedings-article"},{"id":"pmh:oai:centaur.reading.ac.uk:113890","is_oa":false,"landing_page_url":"https://centaur.reading.ac.uk/113890/1/Design%20and%20Evaluation%20of%20a%20Persuasive%20Road%20Marking%20System%20for%20Controlling%20Speeding%20Behavior.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306402273","display_name":"CentAUR (University of Reading)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I71052956","host_organization_name":"University of Reading","host_organization_lineage":["https://openalex.org/I71052956"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},{"id":"pmh:oai:pure.tue.nl:openaire_cris_publications/57a013ce-ed2f-476f-8a29-fdc778c3a6e8","is_oa":false,"landing_page_url":"https://www.scopus.com/pages/publications/85180007120","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Wiafe, I, Doe Atsakpo, E, Nutrokpor, C, Ham, J & Gulliver, S 2023, Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior. in Mindtrek '23 : Proceedings of the 26th International Academic Mindtrek Conference. Association for Computing Machinery, Inc., pp. 35-44, 26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023, Tampere, Finland, 3/10/23. https://doi.org/10.1145/3616961.3616967","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:pure.tue.nl:publications/57a013ce-ed2f-476f-8a29-fdc778c3a6e8","is_oa":false,"landing_page_url":"https://research.tue.nl/en/publications/57a013ce-ed2f-476f-8a29-fdc778c3a6e8","pdf_url":null,"source":{"id":"https://openalex.org/S4406922641","display_name":"TU/e Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Wiafe, I, Doe Atsakpo, E, Nutrokpor, C, Ham, J & Gulliver, S 2023, Design and Evaluation of a Persuasive Road Marking System for Controlling Speeding Behavior. in Mindtrek '23 : Proceedings of the 26th International Academic Mindtrek Conference. Association for Computing Machinery, Inc., pp. 35-44, 26th International Academic Mindtrek Conference, ACADEMIC MINDTRICK 2023, Tampere, Finland, 3/10/23. https://doi.org/10.1145/3616961.3616967","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.47999998927116394,"id":"https://metadata.un.org/sdg/11","display_name":"Sustainable cities and communities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W1481077918","https://openalex.org/W1489665366","https://openalex.org/W1545776183","https://openalex.org/W1879074003","https://openalex.org/W1981714951","https://openalex.org/W2023718959","https://openalex.org/W2051897021","https://openalex.org/W2054759866","https://openalex.org/W2069945195","https://openalex.org/W2096563449","https://openalex.org/W2098335175","https://openalex.org/W2102556191","https://openalex.org/W2112167265","https://openalex.org/W2112786892","https://openalex.org/W2141778623","https://openalex.org/W2143079218","https://openalex.org/W2160353804","https://openalex.org/W2239455270","https://openalex.org/W2282972455","https://openalex.org/W2346833543","https://openalex.org/W2767928692","https://openalex.org/W2770775918","https://openalex.org/W2883480557","https://openalex.org/W2885405668","https://openalex.org/W2896156689","https://openalex.org/W2898955662","https://openalex.org/W2946538347","https://openalex.org/W2965713213","https://openalex.org/W2979030450","https://openalex.org/W2979907027","https://openalex.org/W3013718853","https://openalex.org/W3034750382","https://openalex.org/W3081274212","https://openalex.org/W3093048887","https://openalex.org/W3121687794","https://openalex.org/W3165255717","https://openalex.org/W3217285372","https://openalex.org/W4220667381","https://openalex.org/W4220971715","https://openalex.org/W4283172372","https://openalex.org/W7010551322","https://openalex.org/W7073799416"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W4402327032","https://openalex.org/W2382290278"],"abstract_inverted_index":{"Although":[0],"persuasive":[1,13,28,54,93],"technologies":[2],"have":[3],"effectively":[4],"influenced":[5],"road":[6,14,29],"drivers\u2019":[7],"behavior":[8,19,89,124],"change,":[9],"the":[10,81,105],"use":[11],"of":[12,80,133,145],"markings":[15],"to":[16,43,46,48,118,121],"control":[17],"speeding":[18,101],"remains":[20],"unexplored.":[21],"This":[22],"study":[23,106],"developed":[24],"and":[25,51,65,74,92],"evaluated":[26],"a":[27,34,110,131,134,143],"marking":[30],"system":[31],"(PRMS)":[32],"in":[33,71],"virtual":[35],"reality":[36],"(VR)":[37],"driving":[38,115,123,126,137,147],"environment.":[39],"The":[40],"PRMS":[41],"seeks":[42],"persuade":[44],"drivers":[45],"adhere":[47],"speed":[49,128],"limits":[50],"it":[52],"incorporates":[53],"features":[55],"such":[56],"as":[57,95],"reduction,":[58],"self-monitoring,":[59],"suggestions,":[60],"similarity,":[61],"trustworthiness,":[62],"normative":[63],"influence,":[64],"social":[66],"facilitation.":[67],"Participants":[68],"(230)":[69],"drove":[70],"both":[72],"familiar":[73],"unfamiliar":[75],"VR":[76],"environments":[77],"with":[78],"implementations":[79],"PRMS.":[82],"Findings":[83],"highlight":[84],"VR's":[85],"potential":[86],"for":[87,99],"evaluating":[88],"change":[90],"interventions":[91],"technology":[94],"an":[96],"alternative":[97],"intervention":[98],"controlling":[100],"on":[102],"roads.":[103],"Additionally,":[104],"confirmed":[107],"that":[108],"having":[109],"positive":[111,135],"attitude":[112,138],"towards":[113],"safe":[114,122,136,146],"is":[116],"insufficient":[117],"promote":[119],"adherence":[120],"(i.e.,":[125],"within":[127],"limits).":[129],"Similarly,":[130],"lack":[132,144],"does":[139],"not":[140],"also":[141],"suggest":[142],"behavior.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
