{"id":"https://openalex.org/W4394902736","doi":"https://doi.org/10.1145/3614419.3644031","title":"Competition of Influencers: A Model for Maximizing Online Social Impact","display_name":"Competition of Influencers: A Model for Maximizing Online Social Impact","publication_year":2024,"publication_date":"2024-04-17","ids":{"openalex":"https://openalex.org/W4394902736","doi":"https://doi.org/10.1145/3614419.3644031"},"language":"en","primary_location":{"id":"doi:10.1145/3614419.3644031","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3614419.3644031","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Web Science Conference","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3614419.3644031","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071864377","display_name":"Franco Galante","orcid":"https://orcid.org/0000-0003-2264-7318"},"institutions":[{"id":"https://openalex.org/I177477856","display_name":"Politecnico di Torino","ror":"https://ror.org/00bgk9508","country_code":"IT","type":"education","lineage":["https://openalex.org/I177477856"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Franco Galante","raw_affiliation_strings":["Department of Electronics and Telecommunications, Politecnico di Torino, Italy"],"raw_orcid":"https://orcid.org/0000-0003-2264-7318","affiliations":[{"raw_affiliation_string":"Department of Electronics and Telecommunications, Politecnico di Torino, Italy","institution_ids":["https://openalex.org/I177477856"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067579681","display_name":"Michele Garetto","orcid":"https://orcid.org/0000-0002-4955-9003"},"institutions":[{"id":"https://openalex.org/I55143463","display_name":"University of Turin","ror":"https://ror.org/048tbm396","country_code":"IT","type":"education","lineage":["https://openalex.org/I55143463"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Michele Garetto","raw_affiliation_strings":["Computer Science Department, Universit\u00e0 di Torino, Italy"],"raw_orcid":"https://orcid.org/0000-0002-4955-9003","affiliations":[{"raw_affiliation_string":"Computer Science Department, Universit\u00e0 di Torino, Italy","institution_ids":["https://openalex.org/I55143463"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101851101","display_name":"Emilio Leonardi","orcid":"https://orcid.org/0000-0002-3070-4274"},"institutions":[{"id":"https://openalex.org/I177477856","display_name":"Politecnico di Torino","ror":"https://ror.org/00bgk9508","country_code":"IT","type":"education","lineage":["https://openalex.org/I177477856"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Emilio Leonardi","raw_affiliation_strings":["Department of Electronics and Telecommunications, Politecnico di Torino, Italy"],"raw_orcid":"https://orcid.org/0000-0002-3070-4274","affiliations":[{"raw_affiliation_string":"Department of Electronics and Telecommunications, Politecnico di Torino, Italy","institution_ids":["https://openalex.org/I177477856"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"343","last_page":"353"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9404743909835815},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.672760546207428},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6480464339256287},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.5980689525604248},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5911074876785278},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5514024496078491},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.44514697790145874},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3818719685077667},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2986369729042053},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.295165479183197},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.18403199315071106},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1838190257549286},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.11917364597320557},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.08767777681350708}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9404743909835815},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.672760546207428},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6480464339256287},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5980689525604248},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5911074876785278},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5514024496078491},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.44514697790145874},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3818719685077667},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2986369729042053},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.295165479183197},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.18403199315071106},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1838190257549286},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.11917364597320557},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08767777681350708},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3614419.3644031","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3614419.3644031","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Web Science Conference","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3614419.3644031","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3614419.3644031","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Web Science Conference","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W242253115","https://openalex.org/W808055529","https://openalex.org/W1567923358","https://openalex.org/W1998692453","https://openalex.org/W2046283973","https://openalex.org/W2058105398","https://openalex.org/W2061820396","https://openalex.org/W2083689991","https://openalex.org/W2113096089","https://openalex.org/W2138678265","https://openalex.org/W2396972324","https://openalex.org/W2399155880","https://openalex.org/W2762745059","https://openalex.org/W2774139975","https://openalex.org/W2788068499","https://openalex.org/W2938217615","https://openalex.org/W2947324028","https://openalex.org/W2962786120","https://openalex.org/W3012487646","https://openalex.org/W3098368877","https://openalex.org/W3102734272","https://openalex.org/W4300845071","https://openalex.org/W4387298519","https://openalex.org/W4387505519","https://openalex.org/W6680050394","https://openalex.org/W7004839628"],"related_works":["https://openalex.org/W2187722173","https://openalex.org/W1969702312","https://openalex.org/W2587302178","https://openalex.org/W1994068555","https://openalex.org/W3101254380","https://openalex.org/W2962891546","https://openalex.org/W2136621081","https://openalex.org/W2093123876","https://openalex.org/W2961317356","https://openalex.org/W4388192780"],"abstract_inverted_index":{"The":[0,131,189,223],"landscape":[1],"of":[2,13,53,133,143,152,197,210],"human":[3],"interaction":[4],"has":[5],"undergone":[6],"a":[7,50,59,87,109,165,220],"profound":[8],"transformation":[9],"since":[10],"the":[11,30,40,101,113,120,128,141,150,153,160,183,195,208,211,234],"advent":[12],"Online":[14],"Social":[15],"Networks":[16],"(OSNs).":[17],"Not":[18],"only":[19],"are":[20,27],"they":[21,26],"changing":[22],"interpersonal":[23],"dynamics,":[24],"but":[25],"also":[28],"redefining":[29],"way":[31],"businesses,":[32],"political":[33,236],"figures,":[34],"and":[35,85,89,117,148,200,233],"media":[36,55,71,146],"organizations":[37],"engage":[38],"with":[39,167],"broader":[41],"population.":[42],"In":[43,104,204],"today\u2019s":[44],"digital":[45,102],"landscape,":[46],"OSNs":[47],"have":[48],"spawned":[49],"new":[51],"class":[52],"social":[54,70,145],"influencers":[56,66,80],"who":[57],"play":[58],"crucial":[60],"role":[61],"in":[62,100,186,218],"shaping":[63],"opinion.":[64],"These":[65],"actively":[67],"compete":[68,122],"within":[69],"to":[72,82,123,172,193],"seize":[73],"users\u2019":[74,177],"attention.":[75],"Through":[76],"these":[77],"targeted":[78],"efforts,":[79],"seek":[81],"captivate":[83],"users":[84,116],"build":[86],"loyal":[88],"engaged":[90],"fan":[91],"base,":[92],"solidifying":[93],"their":[94,125,174],"position":[95],"as":[96],"an":[97],"authoritative":[98],"voice":[99],"world.":[103],"this":[105,134],"work,":[106],"we":[107,139,163,181,206],"develop":[108,164],"game-theoretic":[110],"model":[111,190,225],"for":[112,179,228],"interactions":[114],"between":[115],"influencers,":[118],"where":[119],"latter":[121],"maximize":[124,173],"impact":[126,147,196],"on":[127,176],"population\u2019s":[129],"opinions.":[130],"goal":[132],"work":[135],"is":[136],"twofold:":[137],"first,":[138],"formalize":[140],"problem":[142],"maximizing":[144],"study":[149,207],"structure":[151],"optimal":[154,161],"solution.":[155],"Then,":[156],"taking":[157],"inspiration":[158],"from":[159],"strategy,":[162],"game":[166],"two":[168],"opposing":[169],"players":[170],"trying":[171],"influence":[175],"opinions,":[178],"which":[180,214],"characterize":[182],"Nash":[184],"equilibria":[185],"pure":[187],"strategy.":[188],"allows":[191],"us":[192],"evaluate":[194],"influencer":[198],"differences":[199],"user":[201,215],"population":[202],"characteristics.":[203],"addition,":[205],"effect":[209],"speed":[212],"at":[213],"popularity":[216],"evolves":[217],"such":[219],"competitive":[221],"environment.":[222],"proposed":[224],"proves":[226],"valuable":[227],"brand":[229],"competition,":[230],"marketing":[231],"campaigns,":[232],"ever-evolving":[235],"arena.":[237]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}