{"id":"https://openalex.org/W4391708792","doi":"https://doi.org/10.1145/3589335.3651489","title":"Detecting Generated Native Ads in Conversational Search","display_name":"Detecting Generated Native Ads in Conversational Search","publication_year":2024,"publication_date":"2024-05-12","ids":{"openalex":"https://openalex.org/W4391708792","doi":"https://doi.org/10.1145/3589335.3651489"},"language":"en","primary_location":{"id":"doi:10.1145/3589335.3651489","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3651489","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3651489","source":null,"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},"type":"preprint","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3651489","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100692565","display_name":"Sebastian Schmidt","orcid":null},"institutions":[{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Sebastian Schmidt","raw_affiliation_strings":["Leipzig University, Leipzig, Germany"],"affiliations":[{"raw_affiliation_string":"Leipzig University, Leipzig, Germany","institution_ids":["https://openalex.org/I926574661"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011762789","display_name":"Ines Zelch","orcid":"https://orcid.org/0009-0005-2659-5326"},"institutions":[{"id":"https://openalex.org/I76198965","display_name":"Friedrich Schiller University Jena","ror":"https://ror.org/05qpz1x62","country_code":"DE","type":"education","lineage":["https://openalex.org/I76198965"]},{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Ines Zelch","raw_affiliation_strings":["Leipzig University &amp; Friedrich-Schiller-Universit\u00e4t Jena, Leipzig, Germany"],"affiliations":[{"raw_affiliation_string":"Leipzig University &amp; Friedrich-Schiller-Universit\u00e4t Jena, Leipzig, Germany","institution_ids":["https://openalex.org/I76198965","https://openalex.org/I926574661"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079524270","display_name":"Janek Bevendorff","orcid":"https://orcid.org/0000-0002-3797-0559"},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]},{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Janek Bevendorff","raw_affiliation_strings":["Leipzig University &amp; Bauhaus-Universit\u00e4t Weimar, Leipzig, Germany"],"affiliations":[{"raw_affiliation_string":"Leipzig University &amp; Bauhaus-Universit\u00e4t Weimar, Leipzig, Germany","institution_ids":["https://openalex.org/I51441396","https://openalex.org/I926574661"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027915931","display_name":"Benno Stein","orcid":"https://orcid.org/0000-0001-9033-2217"},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Benno Stein","raw_affiliation_strings":["Bauhaus-Universit\u00e4t Weimar, Weimar, Germany"],"affiliations":[{"raw_affiliation_string":"Bauhaus-Universit\u00e4t Weimar, Weimar, Germany","institution_ids":["https://openalex.org/I51441396"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014322854","display_name":"Matthias Hagen","orcid":"https://orcid.org/0000-0002-9733-2890"},"institutions":[{"id":"https://openalex.org/I76198965","display_name":"Friedrich Schiller University Jena","ror":"https://ror.org/05qpz1x62","country_code":"DE","type":"education","lineage":["https://openalex.org/I76198965"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Matthias Hagen","raw_affiliation_strings":["Friedrich-Schiller-Universit\u00e4t Jena, Jena, Germany"],"affiliations":[{"raw_affiliation_string":"Friedrich-Schiller-Universit\u00e4t Jena, Jena, Germany","institution_ids":["https://openalex.org/I76198965"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083712311","display_name":"Martin Potthast","orcid":"https://orcid.org/0000-0003-2451-0665"},"institutions":[{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Martin Potthast","raw_affiliation_strings":["Leipzig University &amp; ScaDS.AI, Leipzig, Germany"],"affiliations":[{"raw_affiliation_string":"Leipzig University &amp; ScaDS.AI, Leipzig, Germany","institution_ids":["https://openalex.org/I926574661"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5100692565"],"corresponding_institution_ids":["https://openalex.org/I926574661"],"apc_list":null,"apc_paid":null,"fwci":2.7254,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.90800081,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"722","last_page":"725"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9855999946594238,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9853000044822693,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5390920042991638},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3341757655143738},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3303028345108032}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5390920042991638},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3341757655143738},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3303028345108032}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3589335.3651489","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3651489","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3651489","source":null,"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2402.04889","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2402.04889","pdf_url":"https://arxiv.org/pdf/2402.04889","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"doi:10.1145/3589335.3651489","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3651489","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3651489","source":null,"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.4699999988079071,"display_name":"Quality Education"}],"awards":[{"id":"https://openalex.org/G6072843279","display_name":null,"funder_award_id":"101070014","funder_id":"https://openalex.org/F4320323817","funder_display_name":"Universitas Brawijaya"},{"id":"https://openalex.org/G7504899342","display_name":null,"funder_award_id":"101070014","funder_id":"https://openalex.org/F4320320300","funder_display_name":"European Commission"},{"id":"https://openalex.org/G8318064016","display_name":null,"funder_award_id":"Horizon","funder_id":"https://openalex.org/F4320320300","funder_display_name":"European Commission"}],"funders":[{"id":"https://openalex.org/F4320320300","display_name":"European Commission","ror":"https://ror.org/00k4n6c32"},{"id":"https://openalex.org/F4320323817","display_name":"Universitas Brawijaya","ror":"https://ror.org/01wk3d929"},{"id":"https://openalex.org/F4320334322","display_name":"HORIZON EUROPE Framework Programme","ror":null}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4391708792.pdf"},"referenced_works_count":18,"referenced_works":["https://openalex.org/W1552549925","https://openalex.org/W1981831969","https://openalex.org/W1992470436","https://openalex.org/W2197341611","https://openalex.org/W2201660928","https://openalex.org/W2465705874","https://openalex.org/W2621647607","https://openalex.org/W2765583007","https://openalex.org/W2787521887","https://openalex.org/W2791820794","https://openalex.org/W2891400249","https://openalex.org/W2909443471","https://openalex.org/W2953171463","https://openalex.org/W3005570888","https://openalex.org/W3168327002","https://openalex.org/W3208914738","https://openalex.org/W4366967682","https://openalex.org/W4392612086"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W2350741829","https://openalex.org/W2530322880","https://openalex.org/W1596801655"],"abstract_inverted_index":{"Conversational":[0],"search":[1,90],"engines":[2,91],"such":[3],"as":[4,122],"YouChat":[5],"and":[6,55,67,142,149,176],"Microsoft":[7],"Copilot":[8],"use":[9],"large":[10],"language":[11],"models":[12],"(LLMs)":[13],"to":[14,17,25,44,82,114,126],"generate":[15],"responses":[16,36,144],"queries.":[18],"It":[19],"is":[20],"only":[21],"a":[22,45,111,123],"small":[23],"step":[24,113],"also":[26,119],"let":[27],"the":[28,34,71,102,133,159,164,169],"same":[29],"technology":[30],"insert":[31],"ads":[32,42,48,100],"within":[33],"generated":[35,98,128,143],"-":[37],"instead":[38],"of":[39,52,59,65,88,140],"separately":[40],"placing":[41],"next":[43],"response.":[46],"Inserted":[47],"would":[49],"be":[50,95,120],"reminiscent":[51],"native":[53,99,129],"advertising":[54],"product":[56],"placement,":[57],"both":[58],"which":[60,79],"are":[61],"very":[62,93],"effective":[63],"forms":[64],"subtle":[66],"manipulative":[68],"advertising.":[69],"Considering":[70],"high":[72],"computational":[73],"costs":[74],"associated":[75],"with":[76,97,145,168],"LLMs,":[77],"for":[78],"providers":[80],"need":[81],"develop":[83],"sustainable":[84],"business":[85],"models,":[86],"users":[87],"conversational":[89],"may":[92],"well":[94],"confronted":[96],"in":[101],"near":[103],"future.":[104],"In":[105,161],"this":[106],"paper,":[107],"we":[108],"thus":[109],"take":[110],"first":[112],"investigate":[115],"whether":[116,151],"LLMs":[117,152,166],"can":[118,157],"used":[121],"countermeasure,":[124],"i.e.,":[125],"block":[127],"ads.":[130,160],"We":[131],"compile":[132],"Webis":[134],"Generated":[135],"Native":[136],"Ads":[137],"2024":[138],"dataset":[139],"queries":[141],"automatically":[146],"inserted":[147],"ads,":[148],"evaluate":[150],"or":[153],"fine-tuned":[154],"sentence":[155,172],"transformers":[156,173],"detect":[158],"our":[162],"experiments,":[163],"investigated":[165],"struggle":[167],"task":[170],"but":[171],"achieve":[174],"precision":[175],"recall":[177],"values":[178],"above":[179],"0.9.":[180]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6}],"updated_date":"2026-04-10T15:06:20.359241","created_date":"2025-10-10T00:00:00"}
