{"id":"https://openalex.org/W4392929872","doi":"https://doi.org/10.1145/3589335.3648329","title":"PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction","display_name":"PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction","publication_year":2024,"publication_date":"2024-05-12","ids":{"openalex":"https://openalex.org/W4392929872","doi":"https://doi.org/10.1145/3589335.3648329"},"language":"en","primary_location":{"id":"doi:10.1145/3589335.3648329","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3648329","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3648329","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},"type":"preprint","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3648329","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038771699","display_name":"Yuanbo Gao","orcid":"https://orcid.org/0000-0002-0667-2487"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yuanbo Gao","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100439454","display_name":"Peng Lin","orcid":"https://orcid.org/0009-0007-3844-460X"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Peng Lin","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010401646","display_name":"Dongyue Wang","orcid":"https://orcid.org/0009-0002-4775-6211"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dongyue Wang","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048691866","display_name":"Mei Feng","orcid":"https://orcid.org/0009-0002-9442-2548"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Feng Mei","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020847596","display_name":"Xiwei Zhao","orcid":"https://orcid.org/0000-0002-9382-6041"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiwei Zhao","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063258475","display_name":"Sulong Xu","orcid":"https://orcid.org/0000-0003-0345-334X"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Sulong Xu","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056000157","display_name":"Jinghe Hu","orcid":"https://orcid.org/0009-0002-1546-5807"},"institutions":[{"id":"https://openalex.org/I4210103986","display_name":"Jingdong (China)","ror":"https://ror.org/01dkjkq64","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210103986"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jinghe Hu","raw_affiliation_strings":["Jingdong Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Jingdong Group, Beijing, China","institution_ids":["https://openalex.org/I4210103986"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5038771699"],"corresponding_institution_ids":["https://openalex.org/I4210103986"],"apc_list":null,"apc_paid":null,"fwci":0.7479,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.6933803,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"311","last_page":"318"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9884999990463257,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6440097093582153},{"id":"https://openalex.org/keywords/plug-in","display_name":"Plug-in","score":0.6259701251983643},{"id":"https://openalex.org/keywords/plug-and-play","display_name":"Plug and play","score":0.4973311722278595},{"id":"https://openalex.org/keywords/spark-plug","display_name":"Spark plug","score":0.41505327820777893},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.32526516914367676},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.22567948698997498},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.06144466996192932},{"id":"https://openalex.org/keywords/thermodynamics","display_name":"Thermodynamics","score":0.05506637692451477}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6440097093582153},{"id":"https://openalex.org/C4924752","wikidata":"https://www.wikidata.org/wiki/Q184148","display_name":"Plug-in","level":2,"score":0.6259701251983643},{"id":"https://openalex.org/C2780070844","wikidata":"https://www.wikidata.org/wiki/Q857815","display_name":"Plug and play","level":2,"score":0.4973311722278595},{"id":"https://openalex.org/C164205550","wikidata":"https://www.wikidata.org/wiki/Q193340","display_name":"Spark plug","level":2,"score":0.41505327820777893},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.32526516914367676},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.22567948698997498},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.06144466996192932},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.05506637692451477}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3589335.3648329","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3648329","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3648329","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2403.10049","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2403.10049","pdf_url":"https://arxiv.org/pdf/2403.10049","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"doi:10.1145/3589335.3648329","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3648329","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3648329","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},"sustainable_development_goals":[{"score":0.5299999713897705,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4392929872.pdf"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W2042281163","https://openalex.org/W2090883204","https://openalex.org/W2117311203","https://openalex.org/W2194775991","https://openalex.org/W2475334473","https://openalex.org/W2512971201","https://openalex.org/W2809290718","https://openalex.org/W2962745591","https://openalex.org/W2963367478","https://openalex.org/W2963655167","https://openalex.org/W2964341035","https://openalex.org/W2984100107","https://openalex.org/W3034896171","https://openalex.org/W3114904768","https://openalex.org/W3132008141","https://openalex.org/W3135396887","https://openalex.org/W3208543775","https://openalex.org/W4220819549","https://openalex.org/W4253903133","https://openalex.org/W4281842213","https://openalex.org/W4290944002","https://openalex.org/W4291127187","https://openalex.org/W4321471832"],"related_works":["https://openalex.org/W2289312978","https://openalex.org/W2279095528","https://openalex.org/W2133417485","https://openalex.org/W2352394813","https://openalex.org/W2360042170","https://openalex.org/W2368465758","https://openalex.org/W2356073227","https://openalex.org/W2108894446","https://openalex.org/W2889037593","https://openalex.org/W4343539"],"abstract_inverted_index":{"Click-through":[0],"rate":[1],"(CTR)":[2],"prediction":[3],"is":[4],"a":[5],"core":[6],"task":[7],"in":[8,91,109],"recommender":[9,111],"systems.":[10],"Existing":[11],"methods":[12],"(IDRec":[13],"for":[14,29],"short)":[15],"rely":[16],"on":[17,40,43],"unique":[18],"identities":[19],"to":[20,54,87],"represent":[21],"distinct":[22],"users":[23],"and":[24],"items":[25],"that":[26],"have":[27],"prevailed":[28],"decades.":[30],"On":[31],"one":[32],"hand,":[33,46],"IDRec":[34,47,108],"often":[35],"faces":[36],"significant":[37],"performance":[38],"degradation":[39],"cold-start":[41],"problem;":[42],"the":[44,64,78,88,92,101,115,118],"other":[45],"cannot":[48,99],"use":[49],"longer":[50],"training":[51,106],"data":[52],"due":[53],"constraints":[55],"imposed":[56],"by":[57,67],"iteration":[58],"efficiency.":[59],"Most":[60],"prior":[61],"studies":[62],"alleviate":[63],"above":[65],"problems":[66],"introducing":[68],"pre-trained":[69,71,93,119],"knowledge(e.g.":[70],"user":[72],"model":[73,103],"or":[74],"multi-modal":[75],"embeddings).":[76],"However,":[77],"explosive":[79],"growth":[80],"of":[81,97,104,117],"online":[82],"latency":[83],"can":[84],"be":[85],"attributed":[86],"huge":[89],"parameters":[90],"model.":[94,120],"Therefore,":[95],"most":[96],"them":[98],"employ":[100],"unified":[102],"end-to-end":[105],"with":[107],"industrial":[110],"systems,":[112],"thus":[113],"limiting":[114],"potential":[116]},"counts_by_year":[{"year":2025,"cited_by_count":3}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}