{"id":"https://openalex.org/W4396843796","doi":"https://doi.org/10.1145/3589335.3641295","title":"AI Driven Online Advertising: Market Design, Generative AI, and Ethics","display_name":"AI Driven Online Advertising: Market Design, Generative AI, and Ethics","publication_year":2024,"publication_date":"2024-05-12","ids":{"openalex":"https://openalex.org/W4396843796","doi":"https://doi.org/10.1145/3589335.3641295"},"language":"en","primary_location":{"id":"doi:10.1145/3589335.3641295","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3641295","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3641295","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3641295","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100635369","display_name":"Fengxiang He","orcid":"https://orcid.org/0000-0001-5584-2385"},"institutions":[{"id":"https://openalex.org/I98677209","display_name":"University of Edinburgh","ror":"https://ror.org/01nrxwf90","country_code":"GB","type":"education","lineage":["https://openalex.org/I98677209"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Fengxiang He","raw_affiliation_strings":["University of Edinburgh, Edinburgh, United Kingdom"],"affiliations":[{"raw_affiliation_string":"University of Edinburgh, Edinburgh, United Kingdom","institution_ids":["https://openalex.org/I98677209"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072191151","display_name":"Mengnan Du","orcid":"https://orcid.org/0000-0002-1614-6069"},"institutions":[{"id":"https://openalex.org/I118118575","display_name":"New Jersey Institute of Technology","ror":"https://ror.org/05e74xb87","country_code":"US","type":"education","lineage":["https://openalex.org/I118118575"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mengnan Du","raw_affiliation_strings":["New Jersey Institute of Technology, Newark, NJ, USA"],"affiliations":[{"raw_affiliation_string":"New Jersey Institute of Technology, Newark, NJ, USA","institution_ids":["https://openalex.org/I118118575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065488177","display_name":"Aris Filos-Ratsikas","orcid":"https://orcid.org/0000-0001-7868-8114"},"institutions":[{"id":"https://openalex.org/I98677209","display_name":"University of Edinburgh","ror":"https://ror.org/01nrxwf90","country_code":"GB","type":"education","lineage":["https://openalex.org/I98677209"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Aris Filos-Ratsikas","raw_affiliation_strings":["University of Edinburgh, Edinburgh, United Kingdom"],"affiliations":[{"raw_affiliation_string":"University of Edinburgh, Edinburgh, United Kingdom","institution_ids":["https://openalex.org/I98677209"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040552536","display_name":"Lu Cheng","orcid":"https://orcid.org/0000-0002-2503-2522"},"institutions":[{"id":"https://openalex.org/I39422238","display_name":"University of Illinois Chicago","ror":"https://ror.org/02mpq6x41","country_code":"US","type":"education","lineage":["https://openalex.org/I39422238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lu Cheng","raw_affiliation_strings":["University of Illinois Chicago, Chicago, IL, USA"],"affiliations":[{"raw_affiliation_string":"University of Illinois Chicago, Chicago, IL, USA","institution_ids":["https://openalex.org/I39422238"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003977430","display_name":"Qingquan Song","orcid":"https://orcid.org/0000-0002-4307-0725"},"institutions":[{"id":"https://openalex.org/I1316064682","display_name":"LinkedIn (United States)","ror":"https://ror.org/02fyxhe35","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I1316064682"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Qingquan Song","raw_affiliation_strings":["LinkedIn, Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"LinkedIn, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1316064682"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023450628","display_name":"Min Lin","orcid":"https://orcid.org/0000-0002-6529-5829"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Min Lin","raw_affiliation_strings":["Sea AI Lab, Singapore, Singapore"],"affiliations":[{"raw_affiliation_string":"Sea AI Lab, Singapore, Singapore","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5053470577","display_name":"John Vines","orcid":"https://orcid.org/0000-0003-4051-3356"},"institutions":[{"id":"https://openalex.org/I98677209","display_name":"University of Edinburgh","ror":"https://ror.org/01nrxwf90","country_code":"GB","type":"education","lineage":["https://openalex.org/I98677209"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"John Vines","raw_affiliation_strings":["University of Edinburgh, Edinburgh, United Kingdom"],"affiliations":[{"raw_affiliation_string":"University of Edinburgh, Edinburgh, United Kingdom","institution_ids":["https://openalex.org/I98677209"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5100635369"],"corresponding_institution_ids":["https://openalex.org/I98677209"],"apc_list":null,"apc_paid":null,"fwci":1.7572,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.85944223,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1407","last_page":"1409"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.9358999729156494,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.9358999729156494,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.729022741317749},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5868063569068909},{"id":"https://openalex.org/keywords/generative-model","display_name":"Generative model","score":0.44112253189086914},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.38205116987228394},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3651462495326996},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2266492247581482}],"concepts":[{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.729022741317749},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5868063569068909},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.44112253189086914},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.38205116987228394},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3651462495326996},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2266492247581482}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3589335.3641295","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3641295","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3641295","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3589335.3641295","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3589335.3641295","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3589335.3641295","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of the ACM Web Conference 2024","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4396843796.pdf"},"referenced_works_count":1,"referenced_works":["https://openalex.org/W3198760712"],"related_works":["https://openalex.org/W4365211920","https://openalex.org/W3014948380","https://openalex.org/W4380551139","https://openalex.org/W4317695495","https://openalex.org/W4287117424","https://openalex.org/W4387506531","https://openalex.org/W4238433571","https://openalex.org/W3174044702","https://openalex.org/W2967848559","https://openalex.org/W4299831724"],"abstract_inverted_index":{"Online":[0],"advertising":[1],"contributes":[2],"a":[3,36,107],"considerable":[4],"part":[5],"of":[6],"the":[7,16,74],"tech":[8],"sector's":[9],"revenue,":[10],"and":[11,44,77],"has":[12],"been":[13],"remarkably":[14],"influencing":[15],"public":[17],"agenda.":[18],"With":[19],"evolving":[20],"developments,":[21],"AI":[22,57,66],"is":[23],"playing":[24],"an":[25],"increasingly":[26],"significant":[27],"role":[28],"in":[29,70,82],"online":[30],"advertising.":[31],"We":[32,103],"propose":[33],"to":[34,47,105],"create":[35],"forum":[37],"for":[38,61,67],"researchers,":[39],"developers,":[40],"users,":[41],"ventures,":[42],"policymakers,":[43],"other":[45],"stakeholders":[46],"exchange":[48],"ideas,":[49],"research,":[50],"innovations,":[51],"etc.":[52,93],"with":[53],"emphasis":[54],"on":[55],"(1)":[56],"driven":[58],"mechanism":[59],"design":[60],"distributing":[62],"advertisements,":[63,71,84],"(2)":[64],"generative":[65],"creating":[68],"content":[69],"such":[72,85],"as":[73,86],"promotion":[75],"images/videos,":[76],"(3)":[78],"ethics":[79],"issues,":[80],"especially":[81],"political":[83],"user":[87],"privacy,":[88],"fairness,":[89],"hating":[90],"speech,":[91],"misinformation,":[92],"Relevant":[94],"but":[95],"not":[96],"mentioned":[97],"areas":[98],"are":[99],"also":[100],"much":[101],"encouraged.":[102],"plan":[104],"organize":[106],"half-day":[108],"workshop.":[109]},"counts_by_year":[{"year":2025,"cited_by_count":3}],"updated_date":"2025-11-06T06:51:31.235846","created_date":"2025-10-10T00:00:00"}
