{"id":"https://openalex.org/W4377002133","doi":"https://doi.org/10.1145/3588243.3588247","title":"Research on the mechanism of platform preference in live streaming shopping of rich experience consumers","display_name":"Research on the mechanism of platform preference in live streaming shopping of rich experience consumers","publication_year":2023,"publication_date":"2023-02-01","ids":{"openalex":"https://openalex.org/W4377002133","doi":"https://doi.org/10.1145/3588243.3588247"},"language":"en","primary_location":{"id":"doi:10.1145/3588243.3588247","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3588243.3588247","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2023 14th International Conference on E-Education, E-Business, E-Management and E-Learning","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054127756","display_name":"Linye Ma","orcid":"https://orcid.org/0000-0002-4476-5449"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Linye Ma","raw_affiliation_strings":["School of Economics and Management, Beijing University of Posts and Telecommunications, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing University of Posts and Telecommunications, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022154226","display_name":"Qiang Yan","orcid":"https://orcid.org/0000-0003-0128-8360"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qiang Yan","raw_affiliation_strings":["School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, China"],"affiliations":[{"raw_affiliation_string":"School of Modern Post (School of Automation), Beijing University of Posts and Telecommunications, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022405535","display_name":"Simin Zhou","orcid":"https://orcid.org/0000-0003-4969-7630"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Simin Zhou","raw_affiliation_strings":["School of Economics and Management, Beijing University of Posts and Telecommunications, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing University of Posts and Telecommunications, China","institution_ids":["https://openalex.org/I139759216"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064395174","display_name":"Xiaoyan Zhang","orcid":"https://orcid.org/0000-0002-3599-6157"},"institutions":[{"id":"https://openalex.org/I139759216","display_name":"Beijing University of Posts and Telecommunications","ror":"https://ror.org/04w9fbh59","country_code":"CN","type":"education","lineage":["https://openalex.org/I139759216"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaoyan Zhang","raw_affiliation_strings":["School of Economics and Management, Beijing University of Posts and Telecommunications, China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing University of Posts and Telecommunications, China","institution_ids":["https://openalex.org/I139759216"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5054127756"],"corresponding_institution_ids":["https://openalex.org/I139759216"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08758236,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"208","last_page":"215"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.6705284118652344},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.6568261384963989},{"id":"https://openalex.org/keywords/mainstream","display_name":"Mainstream","score":0.627202033996582},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5434778332710266},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5224905610084534},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.47047168016433716},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.46657121181488037},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4193997085094452},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.24267414212226868},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.11142793297767639},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.07369765639305115}],"concepts":[{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.6705284118652344},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6568261384963989},{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.627202033996582},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5434778332710266},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5224905610084534},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.47047168016433716},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46657121181488037},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4193997085094452},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.24267414212226868},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.11142793297767639},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.07369765639305115},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3588243.3588247","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3588243.3588247","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2023 14th International Conference on E-Education, E-Business, E-Management and E-Learning","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1987364024","https://openalex.org/W2493342998","https://openalex.org/W2771910743","https://openalex.org/W2794283760","https://openalex.org/W2889036345","https://openalex.org/W2911367200","https://openalex.org/W2968719209","https://openalex.org/W3029601627","https://openalex.org/W3093425253","https://openalex.org/W3094248070","https://openalex.org/W3106501353","https://openalex.org/W3157350003","https://openalex.org/W3183200484","https://openalex.org/W3185836854","https://openalex.org/W3205110944","https://openalex.org/W4205216064"],"related_works":["https://openalex.org/W2354149871","https://openalex.org/W2070957404","https://openalex.org/W2980244771","https://openalex.org/W2475471593","https://openalex.org/W2294371842","https://openalex.org/W2503456670","https://openalex.org/W2382217615","https://openalex.org/W2128572242","https://openalex.org/W2074144831","https://openalex.org/W2515825298"],"abstract_inverted_index":{"As":[0],"a":[1,87],"new":[2],"business":[3],"model,":[4],"live":[5,16,32,40,59,69,130,151,206],"streaming":[6,17,33,41,60,70,131,152,207],"shopping":[7,18,61,71,132,153,208],"has":[8,197],"great":[9],"development":[10],"potential.":[11],"At":[12],"present,":[13],"the":[14,28,36,39,48,84,91,111,117,120,127,134,143,159,163,171,202],"mainstream":[15],"platforms":[19,147],"can":[20],"be":[21,156],"divided":[22,157],"into":[23,158],"two":[24,56,144,172],"categories:":[25],"one":[26],"is":[27,38],"e-commerce":[29,44],"platform":[30,42,94,100,137,177,186,190],"with":[31,65],"function,":[34],"and":[35,96,104,116,162,166,181,192],"other":[37],"added":[43],"business.":[45],"To":[46],"explore":[47],"antecedents":[49],"of":[50,58,90,93,119,129,136,142,146,189,205],"consumers'":[51],"different":[52,185],"preference":[53,101],"for":[54,201],"these":[55],"types":[57,145],"platforms,":[62],"30":[63],"consumers":[64,180,183],"rich":[66],"experience":[67],"in":[68,76,170],"were":[72,114],"invited":[73],"to":[74,82],"participate":[75],"in-depth":[77],"interviews.":[78],"Using":[79],"grounded":[80],"theory":[81],"code":[83],"interview":[85],"text,":[86],"mechanism":[88],"model":[89,121],"influence":[92],"features":[95,191],"consumer":[97,105,167,193],"motivations":[98,168,175],"on":[99],"was":[102,122,148],"established,":[103],"personality":[106],"plays":[107],"moderating":[108],"effect.":[109],"Then":[110],"related":[112],"concepts":[113],"explained,":[115],"validity":[118],"verified.":[123],"This":[124,195],"paper":[125],"studied":[126],"characteristics":[128],"from":[133],"perspective":[135],"comparison.":[138],"The":[139,150],"characteristic":[140],"difference":[141],"revealed.":[149],"process":[154],"could":[155],"watching":[160],"stage":[161],"purchase":[164],"stage,":[165],"changes":[169],"stages.":[173],"Consumer":[174],"impact":[176],"preferences.":[178],"Impulsive":[179],"rational":[182],"have":[184],"preferences":[187],"because":[188],"motivations.":[194],"study":[196],"important":[198],"practical":[199],"significance":[200],"further":[203],"construction":[204],"platforms.":[209]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
