{"id":"https://openalex.org/W4387848862","doi":"https://doi.org/10.1145/3583780.3615486","title":"MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising","display_name":"MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising","publication_year":2023,"publication_date":"2023-10-21","ids":{"openalex":"https://openalex.org/W4387848862","doi":"https://doi.org/10.1145/3583780.3615486"},"language":"en","primary_location":{"id":"doi:10.1145/3583780.3615486","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3583780.3615486","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32nd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101775598","display_name":"Zhen Gong","orcid":"https://orcid.org/0009-0005-6145-0288"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhen Gong","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087342994","display_name":"Lvyin Niu","orcid":"https://orcid.org/0009-0000-6525-5213"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lvyin Niu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011701271","display_name":"Yang Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yang Zhao","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101553647","display_name":"Miao Xu","orcid":"https://orcid.org/0009-0000-0800-6579"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Miao Xu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013414457","display_name":"Haoqi Zhang","orcid":"https://orcid.org/0000-0003-3363-7545"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haoqi Zhang","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050396482","display_name":"Zhenzhe Zheng","orcid":"https://orcid.org/0000-0003-3447-5349"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenzhe Zheng","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030110100","display_name":"Zhilin Zhang","orcid":"https://orcid.org/0000-0001-6665-2288"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhilin Zhang","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022026687","display_name":"Rongquan Bai","orcid":"https://orcid.org/0000-0001-6166-4650"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rongquan Bai","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059373349","display_name":"Chuan Yu","orcid":"https://orcid.org/0000-0001-8094-1545"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chuan Yu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100739665","display_name":"Jian Xu","orcid":"https://orcid.org/0000-0003-3111-1005"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jian Xu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073856221","display_name":"Bo Zheng","orcid":"https://orcid.org/0000-0002-4037-6315"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bo Zheng","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059190563","display_name":"Fan Wu","orcid":"https://orcid.org/0000-0003-0965-9058"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fan Wu","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":12,"corresponding_author_ids":["https://openalex.org/A5101775598"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":0.2496,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.60398174,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"4588","last_page":"4594"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.7560395002365112},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7242501974105835},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6868742108345032},{"id":"https://openalex.org/keywords/lift","display_name":"Lift (data mining)","score":0.6176351308822632},{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.5681397318840027},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.48227670788764954},{"id":"https://openalex.org/keywords/end-to-end-principle","display_name":"End-to-end principle","score":0.4263652265071869},{"id":"https://openalex.org/keywords/return-on-investment","display_name":"Return on investment","score":0.4234200716018677},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4202108383178711},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4038260579109192},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.20801550149917603},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19548189640045166},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16458383202552795},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.14599919319152832},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.12100517749786377},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.12043818831443787},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10140520334243774},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.08141657710075378}],"concepts":[{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.7560395002365112},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7242501974105835},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6868742108345032},{"id":"https://openalex.org/C139002025","wikidata":"https://www.wikidata.org/wiki/Q3001212","display_name":"Lift (data mining)","level":2,"score":0.6176351308822632},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.5681397318840027},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.48227670788764954},{"id":"https://openalex.org/C74296488","wikidata":"https://www.wikidata.org/wiki/Q2527392","display_name":"End-to-end principle","level":2,"score":0.4263652265071869},{"id":"https://openalex.org/C169549615","wikidata":"https://www.wikidata.org/wiki/Q939134","display_name":"Return on investment","level":3,"score":0.4234200716018677},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4202108383178711},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4038260579109192},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20801550149917603},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19548189640045166},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16458383202552795},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.14599919319152832},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.12100517749786377},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.12043818831443787},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10140520334243774},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.08141657710075378},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3583780.3615486","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3583780.3615486","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32nd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.4699999988079071,"display_name":"Industry, innovation and infrastructure"}],"awards":[{"id":"https://openalex.org/G4806219103","display_name":"RII Track-4: Superparamagnetic Iron Oxide Nanoparticles as Recoverable Microwave Susceptors for Pre-hydrolysis of Waste Activated Sludge prior to Anaerobic Digestion","funder_award_id":"2132018","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"},{"id":"https://openalex.org/G8463052718","display_name":"Control of Flagellated Bacteria Motion in Anisotropic Fluids","funder_award_id":"1707900","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"},{"id":"https://openalex.org/G848032724","display_name":null,"funder_award_id":"Science","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"},{"id":"https://openalex.org/F4320316083","display_name":"Tencent","ror":"https://ror.org/00hhjss72"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1992549066","https://openalex.org/W2021375049","https://openalex.org/W2090883204","https://openalex.org/W2127347613","https://openalex.org/W2129792636","https://openalex.org/W2149822245","https://openalex.org/W2155551092","https://openalex.org/W2295739661","https://openalex.org/W2317606158","https://openalex.org/W2562337727","https://openalex.org/W2723293840","https://openalex.org/W2768307941","https://openalex.org/W2778913548","https://openalex.org/W2788490371","https://openalex.org/W2803718882","https://openalex.org/W2809290718","https://openalex.org/W2951002685","https://openalex.org/W2962745591","https://openalex.org/W2962989965","https://openalex.org/W3012576969","https://openalex.org/W3035175459","https://openalex.org/W3035596828","https://openalex.org/W3082770737","https://openalex.org/W3087931390","https://openalex.org/W3098723082","https://openalex.org/W3100843508","https://openalex.org/W3166393923","https://openalex.org/W3170185124","https://openalex.org/W3186658519","https://openalex.org/W3213969863","https://openalex.org/W4223591050","https://openalex.org/W4241368925","https://openalex.org/W4248949446"],"related_works":["https://openalex.org/W1959333116","https://openalex.org/W2765325217","https://openalex.org/W2100597815","https://openalex.org/W2019140366","https://openalex.org/W4389708833","https://openalex.org/W2134194808","https://openalex.org/W2952316437","https://openalex.org/W2096914158","https://openalex.org/W2951754014","https://openalex.org/W1551421219"],"abstract_inverted_index":{"Online":[0],"bidding":[1],"and":[2,21,45,107,115,122,127,144],"auction":[3],"are":[4],"crucial":[5],"aspects":[6],"of":[7,103,124],"the":[8,62,72,101,120],"online":[9,116],"advertising":[10,31,55,87],"industry.":[11],"Conventionally,":[12],"there":[13],"is":[14,32],"only":[15],"one":[16],"slot":[17],"for":[18,88],"ad":[19,75,149],"display":[20,30,54,86],"most":[22,73],"current":[23],"studies":[24],"focus":[25],"on":[26,142],"it.":[27],"Nowadays,":[28],"multi-slot":[29,53,85],"gradually":[33],"becoming":[34],"popular":[35],"where":[36],"many":[37],"ads":[38],"could":[39],"be":[40],"displayed":[41],"in":[42,133,140,148],"a":[43,48,93,130,137,145],"list":[44],"shown":[46],"as":[47,69],"whole":[49],"to":[50,57,64,70],"users.":[51],"However,":[52],"leads":[56],"different":[58],"cost-effectiveness.":[59],"Advertisers":[60],"have":[61],"incentive":[63],"adjust":[65],"bid":[66,82,89],"prices":[67],"so":[68],"win":[71],"economical":[74],"positions.":[76],"In":[77],"this":[78],"study,":[79],"we":[80,118,128],"introduce":[81],"shading":[83],"into":[84],"price":[90],"adjustment":[91],"with":[92],"Multi-task":[94],"End-to-end":[95],"Bid":[96],"Shading~(MEBS)":[97],"method.":[98],"We":[99],"prove":[100],"optimality":[102],"our":[104,125],"method":[105],"theoretically":[106],"examine":[108],"its":[109],"performance":[110],"experimentally.":[111],"Through":[112],"extensive":[113],"offline":[114],"experiments,":[117],"demonstrate":[119],"effectiveness":[121],"efficiency":[123],"method,":[126],"obtain":[129],"7.01%":[131],"lift":[132,139,147],"Gross":[134],"Merchandise":[135],"Volume,":[136],"7.42%":[138],"Return":[141],"Investment,":[143],"3.26%":[146],"buy":[150],"count.":[151]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-04-10T15:06:20.359241","created_date":"2025-10-10T00:00:00"}
