{"id":"https://openalex.org/W4387848681","doi":"https://doi.org/10.1145/3583780.3615461","title":"Combating Ad Fatigue via Frequency-Recency Features in Online Advertising Systems","display_name":"Combating Ad Fatigue via Frequency-Recency Features in Online Advertising Systems","publication_year":2023,"publication_date":"2023-10-21","ids":{"openalex":"https://openalex.org/W4387848681","doi":"https://doi.org/10.1145/3583780.3615461"},"language":"en","primary_location":{"id":"doi:10.1145/3583780.3615461","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3583780.3615461","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32nd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090764037","display_name":"Natalia Silberstein","orcid":"https://orcid.org/0000-0003-4857-3214"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Natalia Silberstein","raw_affiliation_strings":["Outbrain, Netanya, Israel"],"raw_orcid":"https://orcid.org/0000-0003-4857-3214","affiliations":[{"raw_affiliation_string":"Outbrain, Netanya, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5093106420","display_name":"Or Shoham","orcid":"https://orcid.org/0009-0002-9208-3685"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Or Shoham","raw_affiliation_strings":["Outbrain, Netanya, Israel"],"raw_orcid":"https://orcid.org/0009-0002-9208-3685","affiliations":[{"raw_affiliation_string":"Outbrain, Netanya, Israel","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088659859","display_name":"Assaf Klein","orcid":"https://orcid.org/0009-0005-9649-5814"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Assaf Klein","raw_affiliation_strings":["Outbrain, Netanya, Israel"],"raw_orcid":"https://orcid.org/0009-0005-9649-5814","affiliations":[{"raw_affiliation_string":"Outbrain, Netanya, Israel","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2941,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.85305414,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"4822","last_page":"4828"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6668727397918701},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6380314826965332},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5792997479438782},{"id":"https://openalex.org/keywords/balance","display_name":"Balance (ability)","score":0.5610135197639465},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.49602946639060974},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4523490369319916},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3125669062137604},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3102223873138428},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08255454897880554}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6668727397918701},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6380314826965332},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5792997479438782},{"id":"https://openalex.org/C168031717","wikidata":"https://www.wikidata.org/wiki/Q1530280","display_name":"Balance (ability)","level":2,"score":0.5610135197639465},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.49602946639060974},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4523490369319916},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3125669062137604},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3102223873138428},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08255454897880554},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3583780.3615461","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3583780.3615461","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32nd ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.41999998688697815}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W2010953147","https://openalex.org/W2069411646","https://openalex.org/W2090883204","https://openalex.org/W2155653793","https://openalex.org/W2295739661","https://openalex.org/W2337718061","https://openalex.org/W2509235963","https://openalex.org/W2512971201","https://openalex.org/W2788490371","https://openalex.org/W2890065781","https://openalex.org/W2897198204","https://openalex.org/W2982896193","https://openalex.org/W2986115522","https://openalex.org/W3098723082","https://openalex.org/W3117684406","https://openalex.org/W3125718908","https://openalex.org/W3196521697","https://openalex.org/W4301234849"],"related_works":["https://openalex.org/W3150755883","https://openalex.org/W2346030802","https://openalex.org/W2758801054","https://openalex.org/W3121746932","https://openalex.org/W2074264961","https://openalex.org/W104007660","https://openalex.org/W324811437","https://openalex.org/W2101949473","https://openalex.org/W4250140656","https://openalex.org/W1981374702"],"abstract_inverted_index":{"Online":[0],"advertising":[1,16],"is":[2,18],"a":[3],"driving":[4],"force":[5],"of":[6,11],"Internet":[7],"services":[8],"today.":[9],"One":[10],"the":[12,20],"main":[13],"challenges":[14],"in":[15],"systems":[17],"finding":[19],"right":[21],"balance":[22],"between":[23],"user":[24],"experience":[25],"and":[26],"overall":[27],"revenue.":[28]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
