{"id":"https://openalex.org/W4383557840","doi":"https://doi.org/10.1145/3580507.3597721","title":"Targeting versus Competition in Marketplace Design: Evidence from Geotargeted Internet Ads","display_name":"Targeting versus Competition in Marketplace Design: Evidence from Geotargeted Internet Ads","publication_year":2023,"publication_date":"2023-07-07","ids":{"openalex":"https://openalex.org/W4383557840","doi":"https://doi.org/10.1145/3580507.3597721"},"language":"en","primary_location":{"id":"doi:10.1145/3580507.3597721","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3580507.3597721","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th ACM Conference on Economics and Computation","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008658368","display_name":"Bo Cowgill","orcid":"https://orcid.org/0000-0002-2525-2306"},"institutions":[{"id":"https://openalex.org/I78577930","display_name":"Columbia University","ror":"https://ror.org/00hj8s172","country_code":"US","type":"education","lineage":["https://openalex.org/I78577930"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Bo Cowgill","raw_affiliation_strings":["Columbia University, New York, USA"],"raw_orcid":"https://orcid.org/0000-0002-2525-2306","affiliations":[{"raw_affiliation_string":"Columbia University, New York, USA","institution_ids":["https://openalex.org/I78577930"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051319527","display_name":"Cosmina Dorobantu","orcid":"https://orcid.org/0000-0001-7903-4796"},"institutions":[{"id":"https://openalex.org/I4210128584","display_name":"The Alan Turing Institute","ror":"https://ror.org/035dkdb55","country_code":"GB","type":"facility","lineage":["https://openalex.org/I4210128584"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Cosmina Dorobantu","raw_affiliation_strings":["Alan Turing Institute, London, United Kingdom"],"raw_orcid":"https://orcid.org/0000-0001-7903-4796","affiliations":[{"raw_affiliation_string":"Alan Turing Institute, London, United Kingdom","institution_ids":["https://openalex.org/I4210128584"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5008658368"],"corresponding_institution_ids":["https://openalex.org/I78577930"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.10078597,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"511","last_page":"511"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9736999869346619,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.7615714073181152},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.737433910369873},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.5937910079956055},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5839831829071045},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5683217644691467},{"id":"https://openalex.org/keywords/offset","display_name":"Offset (computer science)","score":0.523246705532074},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.511555016040802},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.510111391544342},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.43277519941329956},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.4176782965660095},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2953837513923645},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2657766342163086},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.22387412190437317},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.155805766582489}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7615714073181152},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.737433910369873},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.5937910079956055},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5839831829071045},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5683217644691467},{"id":"https://openalex.org/C175291020","wikidata":"https://www.wikidata.org/wiki/Q1156822","display_name":"Offset (computer science)","level":2,"score":0.523246705532074},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.511555016040802},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.510111391544342},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43277519941329956},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.4176782965660095},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2953837513923645},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2657766342163086},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.22387412190437317},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.155805766582489},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3580507.3597721","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3580507.3597721","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th ACM Conference on Economics and Computation","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1959333116","https://openalex.org/W2765325217","https://openalex.org/W2019140366","https://openalex.org/W2100597815","https://openalex.org/W4389708833","https://openalex.org/W2134194808","https://openalex.org/W2952316437","https://openalex.org/W2096914158","https://openalex.org/W1551421219","https://openalex.org/W2951754014"],"abstract_inverted_index":{"How":[0],"should":[1],"market":[2],"designers":[3],"trade":[4],"off":[5],"targeting":[6,19,30,48,104],"and":[7],"competition?":[8],"We":[9,42],"study":[10,28],"a":[11,37,58],"natural":[12],"experiment":[13],"in":[14,26,39,60,85,90,141],"the":[15,91,95,106,120,125,135,139],"release":[16],"of":[17,109,127,138],"new":[18,47],"technology":[20],"for":[21,79],"online":[22],"ads.":[23],"A":[24],"platform":[25,98],"our":[27],"introduced":[29],"into":[31,70],"select":[32],"geographic":[33],"markets":[34],"based":[35],"on":[36,97],"discontinuity":[38],"local":[40],"characteristics.":[41],"find":[43],"that":[44],"advertisers":[45,64],"used":[46],"to":[49,57,113],"avoid":[50],"low":[51],"quality":[52],"ad":[53,61,74,81],"inventory.":[54],"This":[55,111],"led":[56,112],"reduction":[59,84],"impressions.":[62],"When":[63],"avoided":[65],"this":[66],"inventory,":[67],"they":[68],"retreated":[69],"smaller,":[71],"less":[72],"competitive":[73],"auctions":[75],"featuring":[76],"fewer":[77],"bidders":[78],"available":[80],"space.":[82],"The":[83,130],"competition":[86],"lowered":[87],"click":[88,132],"prices":[89],"treated":[92],"areas.":[93],"Nonetheless,":[94],"effects":[96,137],"revenue":[99,122,136],"growth":[100],"were":[101],"positive.":[102],"Better":[103],"improved":[105],"consumer":[107,115],"experience":[108],"advertising.":[110],"higher":[114,131],"clickthrough":[116],"rates,":[117],"which":[118],"raised":[119],"platform's":[121],"by":[123],"increasing":[124],"quantity":[126],"clicks":[128],"sold.":[129],"volumes":[133],"offset":[134],"decrease":[140],"prices.":[142]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
