{"id":"https://openalex.org/W4383558275","doi":"https://doi.org/10.1145/3580507.3597712","title":"The Impact of Privacy Protection on Online Advertising Markets","display_name":"The Impact of Privacy Protection on Online Advertising Markets","publication_year":2023,"publication_date":"2023-07-07","ids":{"openalex":"https://openalex.org/W4383558275","doi":"https://doi.org/10.1145/3580507.3597712"},"language":"en","primary_location":{"id":"doi:10.1145/3580507.3597712","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3580507.3597712","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th ACM Conference on Economics and Computation","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067149937","display_name":"Miguel Alcobendas","orcid":"https://orcid.org/0009-0000-1524-2852"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Miguel Alcobendas","raw_affiliation_strings":["Yahoo Research, Seal Beach, USA"],"raw_orcid":"https://orcid.org/0009-0000-1524-2852","affiliations":[{"raw_affiliation_string":"Yahoo Research, Seal Beach, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021207977","display_name":"Shunto Kobayashi","orcid":"https://orcid.org/0000-0002-1418-9153"},"institutions":[{"id":"https://openalex.org/I122411786","display_name":"California Institute of Technology","ror":"https://ror.org/05dxps055","country_code":"US","type":"education","lineage":["https://openalex.org/I122411786"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shunto Kobayashi","raw_affiliation_strings":["California Institute of Technology, Pasadena, USA"],"raw_orcid":"https://orcid.org/0000-0002-1418-9153","affiliations":[{"raw_affiliation_string":"California Institute of Technology, Pasadena, USA","institution_ids":["https://openalex.org/I122411786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102799120","display_name":"Ke Shi","orcid":"https://orcid.org/0000-0002-1090-5976"},"institutions":[{"id":"https://openalex.org/I122411786","display_name":"California Institute of Technology","ror":"https://ror.org/05dxps055","country_code":"US","type":"education","lineage":["https://openalex.org/I122411786"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ke Shi","raw_affiliation_strings":["California Institute of Technology, Pasadena, USA"],"raw_orcid":"https://orcid.org/0000-0002-1090-5976","affiliations":[{"raw_affiliation_string":"California Institute of Technology, Pasadena, USA","institution_ids":["https://openalex.org/I122411786"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051153018","display_name":"Matthew Shum","orcid":"https://orcid.org/0000-0002-6262-915X"},"institutions":[{"id":"https://openalex.org/I122411786","display_name":"California Institute of Technology","ror":"https://ror.org/05dxps055","country_code":"US","type":"education","lineage":["https://openalex.org/I122411786"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Matthew Shum","raw_affiliation_strings":["California Institute of Technology, Pasadena, United States of America"],"raw_orcid":"https://orcid.org/0000-0002-6262-915X","affiliations":[{"raw_affiliation_string":"California Institute of Technology, Pasadena, United States of America","institution_ids":["https://openalex.org/I122411786"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5067149937"],"corresponding_institution_ids":["https://openalex.org/I4210134091"],"apc_list":null,"apc_paid":null,"fwci":1.6896,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.871638,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"62","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9139999747276306,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11769","display_name":"Copyright and Intellectual Property","score":0.9002000093460083,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.686017632484436},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6432555317878723},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.632827877998352},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5775421261787415},{"id":"https://openalex.org/keywords/government","display_name":"Government (linguistics)","score":0.5757713317871094},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5757657289505005},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5126246809959412},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.5080499649047852},{"id":"https://openalex.org/keywords/information-privacy","display_name":"Information privacy","score":0.45788753032684326},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.4422212839126587},{"id":"https://openalex.org/keywords/privacy-policy","display_name":"Privacy policy","score":0.41446414589881897},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.32963278889656067},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.272702693939209},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1933906078338623}],"concepts":[{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.686017632484436},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6432555317878723},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.632827877998352},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5775421261787415},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5757713317871094},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5757657289505005},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5126246809959412},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.5080499649047852},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.45788753032684326},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4422212839126587},{"id":"https://openalex.org/C102938260","wikidata":"https://www.wikidata.org/wiki/Q1999831","display_name":"Privacy policy","level":3,"score":0.41446414589881897},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.32963278889656067},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.272702693939209},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1933906078338623},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3580507.3597712","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3580507.3597712","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th ACM Conference on Economics and Computation","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.550000011920929,"display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2116878667","https://openalex.org/W2258978502","https://openalex.org/W291401319","https://openalex.org/W2386465502","https://openalex.org/W2362523880","https://openalex.org/W2772171529","https://openalex.org/W3135360054","https://openalex.org/W3142945019","https://openalex.org/W3125257919","https://openalex.org/W2295314895"],"abstract_inverted_index":{"Online":[0],"privacy":[1],"protection":[2],"has":[3],"gained":[4],"momentum":[5],"in":[6],"recent":[7],"years":[8],"and":[9,14,39,64,94],"spurred":[10],"both":[11],"government":[12],"policies":[13],"private":[15],"initiatives.":[16],"A":[17],"hallmark":[18],"of":[19,26,87],"this":[20],"movement":[21],"is":[22],"the":[23],"ongoing":[24],"removal":[25],"third-party":[27,54],"cookies":[28,55],"-":[29,43,83,91],"a":[30,84],"device":[31],"widely":[32],"adopted":[33],"to":[34,49,60],"track":[35],"online":[36,71,74],"user":[37],"behavior":[38],"implement":[40],"targeted":[41],"ads":[42,75],"from":[44],"web":[45,79],"browsers.":[46],"Although":[47],"intended":[48],"protect":[50],"internet":[51],"users,":[52],"banning":[53],"may":[56,92],"hamper":[57],"advertiser's":[58],"ability":[59],"target":[61],"consumers":[62],"effectively":[63],"impose":[65],"potentially":[66],"huge":[67],"economic":[68],"costs":[69],"on":[70],"advertisers.":[72],"As":[73],"lose":[76],"their":[77,88,96],"value,":[78],"publishers'":[80],"advertisement":[81],"revenue":[82],"vital":[85],"component":[86],"bottom":[89],"lines":[90],"decrease":[93],"threaten":[95],"businesses.":[97]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
