{"id":"https://openalex.org/W4312190637","doi":"https://doi.org/10.1145/3577199","title":"Malicious Selling Strategies in Livestream E-commerce: A Case Study of Alibaba\u2019s Taobao and ByteDance\u2019s TikTok","display_name":"Malicious Selling Strategies in Livestream E-commerce: A Case Study of Alibaba\u2019s Taobao and ByteDance\u2019s TikTok","publication_year":2022,"publication_date":"2022-12-22","ids":{"openalex":"https://openalex.org/W4312190637","doi":"https://doi.org/10.1145/3577199"},"language":"en","primary_location":{"id":"doi:10.1145/3577199","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3577199","pdf_url":null,"source":{"id":"https://openalex.org/S89276529","display_name":"ACM Transactions on Computer-Human Interaction","issn_l":"1073-0516","issn":["1073-0516","1557-7325"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Computer-Human Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102734823","display_name":"Qunfang Wu","orcid":"https://orcid.org/0000-0003-4991-1393"},"institutions":[{"id":"https://openalex.org/I70983195","display_name":"Syracuse University","ror":"https://ror.org/025r5qe02","country_code":"US","type":"education","lineage":["https://openalex.org/I70983195"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Qunfang Wu","raw_affiliation_strings":["Syracuse University"],"raw_orcid":"https://orcid.org/0000-0003-4991-1393","affiliations":[{"raw_affiliation_string":"Syracuse University","institution_ids":["https://openalex.org/I70983195"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078860840","display_name":"Yisi Sang","orcid":"https://orcid.org/0000-0002-8876-7542"},"institutions":[{"id":"https://openalex.org/I70983195","display_name":"Syracuse University","ror":"https://ror.org/025r5qe02","country_code":"US","type":"education","lineage":["https://openalex.org/I70983195"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yisi Sang","raw_affiliation_strings":["Syracuse University"],"raw_orcid":"https://orcid.org/0000-0002-8876-7542","affiliations":[{"raw_affiliation_string":"Syracuse University","institution_ids":["https://openalex.org/I70983195"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062817658","display_name":"Dakuo Wang","orcid":"https://orcid.org/0000-0001-9371-9441"},"institutions":[{"id":"https://openalex.org/I87182695","display_name":"Universidad del Noreste","ror":"https://ror.org/02ahky613","country_code":"MX","type":"education","lineage":["https://openalex.org/I87182695"]}],"countries":["MX"],"is_corresponding":false,"raw_author_name":"Dakuo Wang","raw_affiliation_strings":["Northeastern University"],"raw_orcid":"https://orcid.org/0000-0001-9371-9441","affiliations":[{"raw_affiliation_string":"Northeastern University","institution_ids":["https://openalex.org/I87182695"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090335927","display_name":"Zhicong Lu","orcid":"https://orcid.org/0000-0002-7761-6351"},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Zhicong Lu","raw_affiliation_strings":["City University of Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-7761-6351","affiliations":[{"raw_affiliation_string":"City University of Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":11.1031,"has_fulltext":false,"cited_by_count":40,"citation_normalized_percentile":{"value":0.98321476,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"30","issue":"3","first_page":"1","last_page":"29"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9807000160217285,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6705836057662964},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6648854613304138},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.5301288962364197},{"id":"https://openalex.org/keywords/coronavirus-disease-2019","display_name":"Coronavirus disease 2019 (COVID-19)","score":0.5118945837020874},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5054209232330322},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4596827030181885},{"id":"https://openalex.org/keywords/relation","display_name":"Relation (database)","score":0.433354914188385},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33242279291152954},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.19163209199905396},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.13007712364196777},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.06734082102775574},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.06357589364051819}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6705836057662964},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6648854613304138},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5301288962364197},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.5118945837020874},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5054209232330322},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4596827030181885},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.433354914188385},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33242279291152954},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19163209199905396},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13007712364196777},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.06734082102775574},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06357589364051819},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3577199","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3577199","pdf_url":null,"source":{"id":"https://openalex.org/S89276529","display_name":"ACM Transactions on Computer-Human Interaction","issn_l":"1073-0516","issn":["1073-0516","1557-7325"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on Computer-Human Interaction","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.6800000071525574}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W563277976","https://openalex.org/W1965518800","https://openalex.org/W1969368903","https://openalex.org/W1992650197","https://openalex.org/W1994250313","https://openalex.org/W2010040259","https://openalex.org/W2012378416","https://openalex.org/W2014850550","https://openalex.org/W2021770380","https://openalex.org/W2041186491","https://openalex.org/W2063825102","https://openalex.org/W2075653046","https://openalex.org/W2078215772","https://openalex.org/W2081089760","https://openalex.org/W2085171512","https://openalex.org/W2103854406","https://openalex.org/W2114703095","https://openalex.org/W2128991589","https://openalex.org/W2149868499","https://openalex.org/W2250713141","https://openalex.org/W2285811434","https://openalex.org/W2473311384","https://openalex.org/W2510884022","https://openalex.org/W2610246657","https://openalex.org/W2610793858","https://openalex.org/W2750697398","https://openalex.org/W2753110070","https://openalex.org/W2795529671","https://openalex.org/W2796088982","https://openalex.org/W2796144591","https://openalex.org/W2801816216","https://openalex.org/W2810026766","https://openalex.org/W2898532687","https://openalex.org/W2898830973","https://openalex.org/W2899033647","https://openalex.org/W2913272672","https://openalex.org/W2914187887","https://openalex.org/W2914976286","https://openalex.org/W2924702849","https://openalex.org/W2930709314","https://openalex.org/W2940547726","https://openalex.org/W2940648399","https://openalex.org/W2940803735","https://openalex.org/W2942242963","https://openalex.org/W2970592824","https://openalex.org/W2985777745","https://openalex.org/W2997060564","https://openalex.org/W3017313747","https://openalex.org/W3038711546","https://openalex.org/W3082736675","https://openalex.org/W3091504604","https://openalex.org/W3092846560","https://openalex.org/W3093957878","https://openalex.org/W3114427528","https://openalex.org/W3129136847","https://openalex.org/W3137759237","https://openalex.org/W3160042174","https://openalex.org/W4225141761","https://openalex.org/W4248075946","https://openalex.org/W4248546571","https://openalex.org/W4288086176","https://openalex.org/W4289328458","https://openalex.org/W4301456664","https://openalex.org/W6653586811","https://openalex.org/W6782192160"],"related_works":["https://openalex.org/W4234874385","https://openalex.org/W4382894326","https://openalex.org/W3035105474","https://openalex.org/W4205698903","https://openalex.org/W2323648130","https://openalex.org/W4294968941","https://openalex.org/W2157140558","https://openalex.org/W4390279739","https://openalex.org/W2378782423","https://openalex.org/W4205413867"],"abstract_inverted_index":{"Due":[0],"to":[1,17,45,83,119],"the":[2,6,27,97,126,132],"limitations":[3],"imposed":[4],"by":[5,130],"COVID-19":[7],"pandemic,":[8],"customers":[9],"have":[10,37],"shifted":[11],"their":[12],"shopping":[13,20,29,63],"patterns":[14],"from":[15,65],"offline":[16],"online.":[18],"Livestream":[19],"has":[21],"become":[22],"popular":[23,67],"as":[24],"one":[25],"of":[26,96,113,137],"online":[28],"media.":[30],"However,":[31],"various":[32],"streamers\u2019":[33,47],"malicious":[34,48,77,98,115,139],"selling":[35,49,78,99,116],"behaviors":[36],"been":[38],"reported.":[39],"In":[40],"this":[41],"research,":[42],"we":[43,59,109],"sought":[44],"explore":[46],"strategies":[50,79],"and":[51,72,89,125,134],"understand":[52],"how":[53],"viewers":[54,88],"perceive":[55],"these":[56],"strategies.":[57,100],"First,":[58],"recorded":[60],"40":[61],"livestream":[62,68],"sessions":[64],"two":[66],"platforms":[69],"in":[70,117],"China\u2014Taobao,":[71],"TikTok.":[73],"We":[74,128],"identified":[75],"16":[76],"that":[80,91],"were":[81],"used":[82],"deceive,":[84],"coerce,":[85],"or":[86],"manipulate":[87],"found":[90],"platform":[92],"designs":[93],"enhanced":[94],"nine":[95],"Second,":[101],"through":[102],"an":[103],"interview":[104],"study":[105],"with":[106],"13":[107],"viewers,":[108,123],"report":[110],"three":[111],"challenges":[112],"overcoming":[114],"relation":[118],"imbalanced":[120],"power":[121],"between":[122],"streamers,":[124],"platforms.":[127],"conclude":[129],"discussing":[131],"policy":[133],"design":[135],"implications":[136],"countering":[138],"selling.":[140]},"counts_by_year":[{"year":2026,"cited_by_count":12},{"year":2025,"cited_by_count":18},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2026-06-14T07:44:22.658603","created_date":"2025-10-10T00:00:00"}
