{"id":"https://openalex.org/W4316143347","doi":"https://doi.org/10.1145/3574131.3574462","title":"Graphic Design and Evaluation of an Augmented Reality for Advergame","display_name":"Graphic Design and Evaluation of an Augmented Reality for Advergame","publication_year":2022,"publication_date":"2022-12-27","ids":{"openalex":"https://openalex.org/W4316143347","doi":"https://doi.org/10.1145/3574131.3574462"},"language":"en","primary_location":{"id":"doi:10.1145/3574131.3574462","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3574131.3574462","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 18th ACM SIGGRAPH International Conference on Virtual-Reality Continuum and its Applications in Industry","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005174020","display_name":"Hu Bin","orcid":"https://orcid.org/0000-0001-6551-2064"},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":true,"raw_author_name":"Bin Hu","raw_affiliation_strings":["Macau University of Science and Technology, Macau,China, China"],"raw_orcid":"https://orcid.org/0000-0001-6551-2064","affiliations":[{"raw_affiliation_string":"Macau University of Science and Technology, Macau,China, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101701726","display_name":"Wenxiao Wang","orcid":"https://orcid.org/0000-0001-7328-0267"},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Wenxiao Wang","raw_affiliation_strings":["Macau University of Science and Technology, Macau,China, China"],"raw_orcid":"https://orcid.org/0000-0001-7328-0267","affiliations":[{"raw_affiliation_string":"Macau University of Science and Technology, Macau,China, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038129250","display_name":"Kai Chan","orcid":"https://orcid.org/0000-0002-1349-7437"},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Kai Chan","raw_affiliation_strings":["Macau University of Science and Technology, China"],"raw_orcid":"https://orcid.org/0000-0002-1349-7437","affiliations":[{"raw_affiliation_string":"Macau University of Science and Technology, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053407367","display_name":"Zhian Chen","orcid":"https://orcid.org/0000-0002-6270-6194"},"institutions":[{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Zhian Chen","raw_affiliation_strings":["Macau University of Science and Technology, Macau,China, China"],"raw_orcid":"https://orcid.org/0000-0002-6270-6194","affiliations":[{"raw_affiliation_string":"Macau University of Science and Technology, Macau,China, China","institution_ids":["https://openalex.org/I111950717"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028544211","display_name":"Chaolan Tang","orcid":"https://orcid.org/0000-0002-1202-6254"},"institutions":[{"id":"https://openalex.org/I139024713","display_name":"Guangdong University of Technology","ror":"https://ror.org/04azbjn80","country_code":"CN","type":"education","lineage":["https://openalex.org/I139024713"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chaolan Tang","raw_affiliation_strings":["Guangdong University of Technology, Guangzhou, China, China"],"raw_orcid":"https://orcid.org/0000-0002-1202-6254","affiliations":[{"raw_affiliation_string":"Guangdong University of Technology, Guangzhou, China, China","institution_ids":["https://openalex.org/I139024713"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100435494","display_name":"Ping Li","orcid":"https://orcid.org/0000-0002-1503-0240"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Ping Li","raw_affiliation_strings":["The Hong Kong Polytechnic University, Hong Kong, China, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-1503-0240","affiliations":[{"raw_affiliation_string":"The Hong Kong Polytechnic University, Hong Kong, China, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5005174020"],"corresponding_institution_ids":["https://openalex.org/I111950717"],"apc_list":null,"apc_paid":null,"fwci":0.115,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.50158228,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"4"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9768999814987183,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.9503999948501587,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.9289169311523438},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7777155637741089},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.7479607462882996},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.7073624134063721},{"id":"https://openalex.org/keywords/distraction","display_name":"Distraction","score":0.7021288871765137},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.4866245687007904},{"id":"https://openalex.org/keywords/interface","display_name":"Interface (matter)","score":0.4845237135887146},{"id":"https://openalex.org/keywords/user-interface","display_name":"User interface","score":0.44459304213523865},{"id":"https://openalex.org/keywords/scheme","display_name":"Scheme (mathematics)","score":0.4389420747756958},{"id":"https://openalex.org/keywords/interface-design","display_name":"Interface design","score":0.4226452112197876},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.41737931966781616},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.11935490369796753},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.07869559526443481}],"concepts":[{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.9289169311523438},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7777155637741089},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.7479607462882996},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.7073624134063721},{"id":"https://openalex.org/C2776378700","wikidata":"https://www.wikidata.org/wiki/Q3030775","display_name":"Distraction","level":2,"score":0.7021288871765137},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4866245687007904},{"id":"https://openalex.org/C113843644","wikidata":"https://www.wikidata.org/wiki/Q901882","display_name":"Interface (matter)","level":4,"score":0.4845237135887146},{"id":"https://openalex.org/C89505385","wikidata":"https://www.wikidata.org/wiki/Q47146","display_name":"User interface","level":2,"score":0.44459304213523865},{"id":"https://openalex.org/C77618280","wikidata":"https://www.wikidata.org/wiki/Q1155772","display_name":"Scheme (mathematics)","level":2,"score":0.4389420747756958},{"id":"https://openalex.org/C139366241","wikidata":"https://www.wikidata.org/wiki/Q135707","display_name":"Interface design","level":2,"score":0.4226452112197876},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.41737931966781616},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.11935490369796753},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.07869559526443481},{"id":"https://openalex.org/C129307140","wikidata":"https://www.wikidata.org/wiki/Q6795880","display_name":"Maximum bubble pressure method","level":3,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C157915830","wikidata":"https://www.wikidata.org/wiki/Q2928001","display_name":"Bubble","level":2,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C173608175","wikidata":"https://www.wikidata.org/wiki/Q232661","display_name":"Parallel computing","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3574131.3574462","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3574131.3574462","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 18th ACM SIGGRAPH International Conference on Virtual-Reality Continuum and its Applications in Industry","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education","score":0.7200000286102295}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1855523763","https://openalex.org/W1971833184","https://openalex.org/W2055957453","https://openalex.org/W2068972806","https://openalex.org/W2504757974","https://openalex.org/W2997612204"],"related_works":["https://openalex.org/W1984342691","https://openalex.org/W2470048815","https://openalex.org/W2324884046","https://openalex.org/W641612223","https://openalex.org/W2906771794","https://openalex.org/W2028203774","https://openalex.org/W2174716869","https://openalex.org/W4205873045","https://openalex.org/W2153118248","https://openalex.org/W1604380143"],"abstract_inverted_index":{"This":[0],"letter":[1],"attempts":[2],"to":[3,13,29,78],"introduce":[4,60],"an":[5,61],"Augmented":[6],"Reality":[7],"Advergame":[8],"(ARA),":[9],"which":[10],"is":[11,72,92],"designed":[12],"eliminate":[14],"the":[15,82,96],"pain-points":[16],"present":[17],"of":[18,55],"current":[19,83],"advergames.":[20,84],"i.e.,":[21],"cumbersome":[22],"interface":[23,56],"design,":[24],"excessive":[25],"entertainment":[26],"elements":[27],"lead":[28],"user":[30,76,90],"distraction,":[31],"and":[32,37,51],"low":[33],"participation":[34],"among":[35],"middle-aged":[36],"elderly":[38],"users.":[39],"For":[40],"this":[41],"purpose,":[42],"our":[43],"ARA":[44,71,89],"improves":[45],"color":[46],"scheme,":[47],"optimizes":[48],"graphic":[49],"proportions,":[50],"reduces":[52],"typographical":[53],"complexity":[54],"design.":[57],"Furthermore,":[58],"we":[59],"augmented":[62],"reality":[63],"way":[64],"in":[65],"interaction.":[66],"Eye-tracking":[67],"studies":[68,86],"demonstrate":[69],"that":[70,88],"better":[73],"at":[74],"directing":[75],"attention":[77],"key":[79],"information":[80],"than":[81,95],"Perceptive":[85],"confirm":[87],"engagement":[91],"25%":[93],"higher":[94],"control":[97],"advergame.":[98]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}