{"id":"https://openalex.org/W4313266796","doi":"https://doi.org/10.1145/3568444.3570586","title":"Role of Sharing Intention in Webtoon Consumption: Mediation Effect","display_name":"Role of Sharing Intention in Webtoon Consumption: Mediation Effect","publication_year":2022,"publication_date":"2022-11-27","ids":{"openalex":"https://openalex.org/W4313266796","doi":"https://doi.org/10.1145/3568444.3570586"},"language":"en","primary_location":{"id":"doi:10.1145/3568444.3570586","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3568444.3570586","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st International Conference on Mobile and Ubiquitous Multimedia","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078591549","display_name":"Jungwoo Nam","orcid":"https://orcid.org/0000-0001-5908-0752"},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jungwoo Nam","raw_affiliation_strings":["Sungkyunkwan University, South Korea"],"raw_orcid":"https://orcid.org/0000-0001-5908-0752","affiliations":[{"raw_affiliation_string":"Sungkyunkwan University, South Korea","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050279220","display_name":"Won Young Chung","orcid":"https://orcid.org/0000-0002-4395-5355"},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Won Young Chung","raw_affiliation_strings":["Sungkyunkwan University, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-4395-5355","affiliations":[{"raw_affiliation_string":"Sungkyunkwan University, South Korea","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101617462","display_name":"Daeho Lee","orcid":"https://orcid.org/0000-0002-1603-2010"},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Daeho Lee","raw_affiliation_strings":["Sungkyunkwan University, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-1603-2010","affiliations":[{"raw_affiliation_string":"Sungkyunkwan University, South Korea","institution_ids":["https://openalex.org/I848706"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I848706"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.31395291,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"44","issue":null,"first_page":"288","last_page":"291"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.965399980545044,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mediation","display_name":"Mediation","score":0.6992504000663757},{"id":"https://openalex.org/keywords/consumption","display_name":"Consumption (sociology)","score":0.5523769855499268},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4484283924102783},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.17792189121246338},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.09200170636177063},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.09158897399902344},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.06359812617301941}],"concepts":[{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6992504000663757},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5523769855499268},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4484283924102783},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.17792189121246338},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09200170636177063},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09158897399902344},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.06359812617301941}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3568444.3570586","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3568444.3570586","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21st International Conference on Mobile and Ubiquitous Multimedia","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1517229207","https://openalex.org/W1849190772","https://openalex.org/W1969543263","https://openalex.org/W1971526329","https://openalex.org/W1977735025","https://openalex.org/W1987198869","https://openalex.org/W2050089164","https://openalex.org/W2070094106","https://openalex.org/W2076576373","https://openalex.org/W2077472123","https://openalex.org/W2080083503","https://openalex.org/W2099697766","https://openalex.org/W2110506823","https://openalex.org/W2168569455","https://openalex.org/W2977909752","https://openalex.org/W3023566355"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W4402327032","https://openalex.org/W2382290278"],"abstract_inverted_index":{"This":[0],"study":[1],"observes":[2],"the":[3,48,53,58,61,68,72,101,105,118,134],"webtoon":[4,13,84],"consumption":[5],"behavior":[6],"of":[7,71,78,109,136],"users":[8,79],"who":[9,80],"wait":[10],"and":[11,17,42,56,104,112,126],"experience":[12,82],"contents":[14,85],"for":[15],"free,":[16],"investigates":[18],"factors":[19],"that":[20,34,47,57,129],"increase":[21],"purchasing":[22,54,62],"intention,":[23],"focusing":[24],"on":[25,60,139],"changes":[26],"in":[27],"their":[28],"intention.":[29,74],"Existing":[30],"studies":[31],"have":[32,81],"proven":[33],"users\u2019":[35],"sharing":[36,49,73,110,115,137],"intentions":[37],"can":[38,51,63,130],"affect":[39,52],"purchase":[40,119,140],"decisions":[41],"behavioral":[43],"intentions.":[44],"We":[45,123],"assume":[46],"intention":[50,55,111,116,120,138,141],"effect":[59,70,103,108,135],"be":[64,131],"confirmed":[65],"by":[66,92,121],"verifying":[67],"mediation":[69],"The":[75,97],"survey":[76],"data":[77],"watching":[83],"(n=220)":[86],"were":[87,99,113],"analyzed":[88],"to":[89],"regression":[90],"analysis":[91],"using":[93],"SPSS":[94],"PROCESS":[95],"macro.":[96],"results":[98],"shown":[100],"indirect":[102],"complete":[106],"mediating":[107],"indicated":[114],"improves":[117],"mediation.":[122],"discuss":[124],"theoretical":[125],"practical":[127],"implications":[128],"drawn":[132],"from":[133]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}