{"id":"https://openalex.org/W4310380964","doi":"https://doi.org/10.1145/3561278.3561283","title":"A System Architecture for Achieving Proactive and Reactive Social Media Marketing","display_name":"A System Architecture for Achieving Proactive and Reactive Social Media Marketing","publication_year":2022,"publication_date":"2022-10-29","ids":{"openalex":"https://openalex.org/W4310380964","doi":"https://doi.org/10.1145/3561278.3561283"},"language":"en","primary_location":{"id":"doi:10.1145/3561278.3561283","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3561278.3561283","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004721205","display_name":"I\u2010Hsien Ting","orcid":"https://orcid.org/0000-0002-6587-2438"},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"I-Hsien Ting","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Taiwan"],"raw_orcid":"https://orcid.org/0000-0002-6587-2438","affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048474320","display_name":"Chia-Chun Kang","orcid":"https://orcid.org/0000-0001-7003-0799"},"institutions":[{"id":"https://openalex.org/I4210134750","display_name":"Shu-Te University","ror":"https://ror.org/03pcb1m79","country_code":"TW","type":"education","lineage":["https://openalex.org/I4210134750"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chia-Chun Kang","raw_affiliation_strings":["Department of Computer Science and Information Engineering, Shu-Te University, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Information Engineering, Shu-Te University, Taiwan","institution_ids":["https://openalex.org/I4210134750"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112125779","display_name":"Shu\u2010Chen Yang","orcid":"https://orcid.org/0009-0005-9882-8600"},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shu-Chen Yang","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003980052","display_name":"Chia-Sung Yen","orcid":"https://orcid.org/0000-0002-9021-9940"},"institutions":[{"id":"https://openalex.org/I65446980","display_name":"National Chin-Yi University of Technology","ror":"https://ror.org/040bs6h16","country_code":"TW","type":"education","lineage":["https://openalex.org/I65446980"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chia Sung Yen","raw_affiliation_strings":["Department of Cultural and Creative Industries, Chin-Yi University of Technology, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Cultural and Creative Industries, Chin-Yi University of Technology, Taiwan","institution_ids":["https://openalex.org/I65446980"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5004721205"],"corresponding_institution_ids":["https://openalex.org/I192168892"],"apc_list":null,"apc_paid":null,"fwci":0.7917,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.80796965,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"12","last_page":"15"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.977400004863739,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9462000131607056,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6499738097190857},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.600995659828186},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6002236008644104},{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.5163387060165405},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.49405744671821594},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.48344072699546814},{"id":"https://openalex.org/keywords/architecture","display_name":"Architecture","score":0.4378352463245392},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.41425609588623047},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40145450830459595},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.34543168544769287},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1764361560344696},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.06386634707450867}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6499738097190857},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.600995659828186},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6002236008644104},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.5163387060165405},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.49405744671821594},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48344072699546814},{"id":"https://openalex.org/C123657996","wikidata":"https://www.wikidata.org/wiki/Q12271","display_name":"Architecture","level":2,"score":0.4378352463245392},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.41425609588623047},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40145450830459595},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34543168544769287},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1764361560344696},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06386634707450867},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3561278.3561283","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3561278.3561283","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1983123218","https://openalex.org/W1999382606","https://openalex.org/W2089295221","https://openalex.org/W2912861911","https://openalex.org/W3144443574","https://openalex.org/W4205785786","https://openalex.org/W4226413410"],"related_works":["https://openalex.org/W1550694910","https://openalex.org/W4367154464","https://openalex.org/W1499615636","https://openalex.org/W2607446648","https://openalex.org/W3139064098","https://openalex.org/W3160715642","https://openalex.org/W1640458812","https://openalex.org/W3135048975","https://openalex.org/W3157962636","https://openalex.org/W372070118"],"abstract_inverted_index":{"Social":[0],"media":[1,30],"is":[2],"now":[3],"becoming":[4],"the":[5,26],"most":[6],"popular":[7],"marketing":[8,36],"platform":[9],"and":[10,13,45],"therefore":[11],"more":[12,14],"marketers":[15],"are":[16],"trying":[17],"to":[18],"use":[19],"efficient":[20],"tool":[21],"or":[22],"system":[23],"for":[24],"improving":[25],"performance":[27],"of":[28],"social":[29,35,38],"marketing,":[31],"such":[32],"as":[33],"chatbots,":[34],"system,":[37,42,47],"customer":[39],"relationship":[40],"management":[41],"smarter":[43],"advertising":[44],"promotion":[46],"etc.":[48]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}