{"id":"https://openalex.org/W4319430802","doi":"https://doi.org/10.1145/3551902.3551984","title":"Customer Data Platforms: A Pattern Language for Digital Marketing Optimization with First-Party Data","display_name":"Customer Data Platforms: A Pattern Language for Digital Marketing Optimization with First-Party Data","publication_year":2022,"publication_date":"2022-07-06","ids":{"openalex":"https://openalex.org/W4319430802","doi":"https://doi.org/10.1145/3551902.3551984"},"language":"en","primary_location":{"id":"doi:10.1145/3551902.3551984","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3551902.3551984","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3551902.3551984","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th European Conference on Pattern Languages of Programs","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3551902.3551984","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020334013","display_name":"Tiago Boldt Sousa","orcid":"https://orcid.org/0000-0002-8842-6713"},"institutions":[{"id":"https://openalex.org/I182534213","display_name":"Universidade do Porto","ror":"https://ror.org/043pwc612","country_code":"PT","type":"education","lineage":["https://openalex.org/I182534213"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Tiago Boldt Sousa","raw_affiliation_strings":["Departamento de Engenharia Inform\u00e1tica, Faculdade de Engenharia da Universidade do Porto, Portugal"],"raw_orcid":"https://orcid.org/0000-0002-8842-6713","affiliations":[{"raw_affiliation_string":"Departamento de Engenharia Inform\u00e1tica, Faculdade de Engenharia da Universidade do Porto, Portugal","institution_ids":["https://openalex.org/I182534213"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5020334013"],"corresponding_institution_ids":["https://openalex.org/I182534213"],"apc_list":null,"apc_paid":null,"fwci":2.6883,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.91726069,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10703","display_name":"Business Process Modeling and Analysis","score":0.8826000094413757,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10703","display_name":"Business Process Modeling and Analysis","score":0.8826000094413757,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.8690000176429749,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8374000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6382213830947876},{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.5626362562179565},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.46945422887802124},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.41690793633461},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4164160490036011},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4019298553466797},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3179035782814026},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2571883797645569},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.12020915746688843}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6382213830947876},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.5626362562179565},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.46945422887802124},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.41690793633461},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4164160490036011},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4019298553466797},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3179035782814026},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2571883797645569},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.12020915746688843},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3551902.3551984","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3551902.3551984","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3551902.3551984","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th European Conference on Pattern Languages of Programs","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3551902.3551984","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3551902.3551984","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3551902.3551984","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th European Conference on Pattern Languages of Programs","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G6105681291","display_name":"INESC TEC - Institute for Systems and Computer Engineering, Technology and Science (INESC TEC)","funder_award_id":"LA/P/0063/2020","funder_id":"https://openalex.org/F4320334779","funder_display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia"}],"funders":[{"id":"https://openalex.org/F4320334779","display_name":"Funda\u00e7\u00e3o para a Ci\u00eancia e a Tecnologia","ror":"https://ror.org/00snfqn58"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4319430802.pdf","grobid_xml":"https://content.openalex.org/works/W4319430802.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W2138424453","https://openalex.org/W2785449567","https://openalex.org/W2913788858","https://openalex.org/W3206012006"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2923284750","https://openalex.org/W2043537934","https://openalex.org/W2793253569","https://openalex.org/W2147991347","https://openalex.org/W1505529854","https://openalex.org/W2255250153","https://openalex.org/W2909688504","https://openalex.org/W2613876303","https://openalex.org/W2323581027"],"abstract_inverted_index":{"The":[0,24,98,115],"internet":[1],"is":[2,43,100],"used":[3,120],"by":[4,20,84,121],"the":[5,8,40,46,67],"majority":[6],"of":[7,12,102],"world\u2019s":[9],"population.":[10],"Many":[11],"its":[13],"contents":[14],"are":[15,136],"free":[16],"for":[17,35],"consumers,":[18],"supported":[19],"digital":[21,31,126],"marketing":[22,32,127],"investment.":[23],"current":[25],"large":[26],"online":[27],"population":[28],"can":[29,118],"render":[30],"campaigns":[33],"inefficient":[34],"brands":[36,54],"buying":[37],"ads":[38],"if":[39],"right":[41,47,68],"message":[42],"not":[44],"reaching":[45],"audience.":[48],"Customer":[49],"Data":[50],"Platforms":[51],"(CDPs)":[52],"enables":[53],"to":[55,65,133],"collect":[56],"first-party":[57],"data":[58,74],"about":[59],"their":[60,86],"customers":[61],"and":[62,91,113,123,138],"leverage":[63],"it":[64],"reach":[66],"audience,":[69],"without":[70],"sharing":[71],"private":[72],"customer":[73],"with":[75],"third":[76],"parties.":[77],"This":[78],"paper":[79],"documents":[80],"how":[81,134],"CDPs":[82,135],"work,":[83],"detailing":[85],"main":[87],"components":[88],"as":[89,94,128],"patterns":[90],"relating":[92],"them":[93],"a":[95],"pattern":[96,116],"language.":[97],"language":[99,117],"composed":[101],"five":[103],"patterns:":[104],"Event":[105],"Tracking,":[106],"ID":[107],"Matching,":[108],"User":[109],"Profile":[110],"Storage,":[111],"Segmentation,":[112],"Activation.":[114],"be":[119],"marketeers":[122],"engineers":[124],"in":[125],"an":[129],"introduction":[130],"or":[131],"reference":[132],"designed":[137],"work.":[139]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2}],"updated_date":"2026-07-31T08:31:51.225901","created_date":"2025-10-10T00:00:00"}