{"id":"https://openalex.org/W4367046618","doi":"https://doi.org/10.1145/3543507.3583528","title":"Near-Optimal Experimental Design Under the Budget Constraint in Online Platforms","display_name":"Near-Optimal Experimental Design Under the Budget Constraint in Online Platforms","publication_year":2023,"publication_date":"2023-04-26","ids":{"openalex":"https://openalex.org/W4367046618","doi":"https://doi.org/10.1145/3543507.3583528"},"language":"en","primary_location":{"id":"doi:10.1145/3543507.3583528","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3543507.3583528","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2023","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088344047","display_name":"Yongkang Guo","orcid":"https://orcid.org/0000-0003-2816-4149"},"institutions":[{"id":"https://openalex.org/I20231570","display_name":"Peking University","ror":"https://ror.org/02v51f717","country_code":"CN","type":"education","lineage":["https://openalex.org/I20231570"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongkang Guo","raw_affiliation_strings":["Peking University, China"],"raw_orcid":"https://orcid.org/0000-0003-2816-4149","affiliations":[{"raw_affiliation_string":"Peking University, China","institution_ids":["https://openalex.org/I20231570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100629583","display_name":"Yuan Yuan","orcid":"https://orcid.org/0000-0001-6681-5710"},"institutions":[{"id":"https://openalex.org/I219193219","display_name":"Purdue University West Lafayette","ror":"https://ror.org/02dqehb95","country_code":"US","type":"education","lineage":["https://openalex.org/I219193219"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yuan Yuan","raw_affiliation_strings":["Purdue University, USA"],"raw_orcid":"https://orcid.org/0000-0001-6681-5710","affiliations":[{"raw_affiliation_string":"Purdue University, USA","institution_ids":["https://openalex.org/I219193219"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100772158","display_name":"Jinshan Zhang","orcid":"https://orcid.org/0000-0003-3427-9014"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jinshan Zhang","raw_affiliation_strings":["Zhejiang University, China"],"raw_orcid":"https://orcid.org/0000-0003-3427-9014","affiliations":[{"raw_affiliation_string":"Zhejiang University, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058603769","display_name":"Yuqing Kong","orcid":"https://orcid.org/0000-0002-5901-3004"},"institutions":[{"id":"https://openalex.org/I20231570","display_name":"Peking University","ror":"https://ror.org/02v51f717","country_code":"CN","type":"education","lineage":["https://openalex.org/I20231570"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuqing Kong","raw_affiliation_strings":["Peking University, China"],"raw_orcid":"https://orcid.org/0000-0002-5901-3004","affiliations":[{"raw_affiliation_string":"Peking University, China","institution_ids":["https://openalex.org/I20231570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048963954","display_name":"Zhihua Zhu","orcid":"https://orcid.org/0000-0001-5702-4626"},"institutions":[{"id":"https://openalex.org/I2250653659","display_name":"Tencent (China)","ror":"https://ror.org/00hhjss72","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250653659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhihua Zhu","raw_affiliation_strings":["Tencent Technology (Shenzhen) Co., Ltd., China"],"raw_orcid":"https://orcid.org/0000-0001-5702-4626","affiliations":[{"raw_affiliation_string":"Tencent Technology (Shenzhen) Co., Ltd., China","institution_ids":["https://openalex.org/I2250653659"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080540250","display_name":"Zheng Cai","orcid":"https://orcid.org/0000-0002-9564-476X"},"institutions":[{"id":"https://openalex.org/I2250653659","display_name":"Tencent (China)","ror":"https://ror.org/00hhjss72","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250653659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zheng Cai","raw_affiliation_strings":["Tencent Technology (Shenzhen) Co., Ltd., China"],"raw_orcid":"https://orcid.org/0000-0002-9564-476X","affiliations":[{"raw_affiliation_string":"Tencent Technology (Shenzhen) Co., Ltd., China","institution_ids":["https://openalex.org/I2250653659"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"3603","last_page":"3613"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7388381958007812},{"id":"https://openalex.org/keywords/bernoullis-principle","display_name":"Bernoulli's principle","score":0.7098198533058167},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.6947629451751709},{"id":"https://openalex.org/keywords/variance","display_name":"Variance (accounting)","score":0.5985431671142578},{"id":"https://openalex.org/keywords/spillover-effect","display_name":"Spillover effect","score":0.5336044430732727},{"id":"https://openalex.org/keywords/constraint","display_name":"Constraint (computer-aided design)","score":0.511188805103302},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.42948079109191895},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.16176006197929382},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.14805066585540771},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11920231580734253}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7388381958007812},{"id":"https://openalex.org/C152361515","wikidata":"https://www.wikidata.org/wiki/Q181328","display_name":"Bernoulli's principle","level":2,"score":0.7098198533058167},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.6947629451751709},{"id":"https://openalex.org/C196083921","wikidata":"https://www.wikidata.org/wiki/Q7915758","display_name":"Variance (accounting)","level":2,"score":0.5985431671142578},{"id":"https://openalex.org/C55527203","wikidata":"https://www.wikidata.org/wiki/Q334194","display_name":"Spillover effect","level":2,"score":0.5336044430732727},{"id":"https://openalex.org/C2776036281","wikidata":"https://www.wikidata.org/wiki/Q48769818","display_name":"Constraint (computer-aided design)","level":2,"score":0.511188805103302},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.42948079109191895},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16176006197929382},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.14805066585540771},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11920231580734253},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3543507.3583528","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3543507.3583528","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM Web Conference 2023","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W563405312","https://openalex.org/W1516659296","https://openalex.org/W1659045240","https://openalex.org/W1954002856","https://openalex.org/W1988278843","https://openalex.org/W1990054777","https://openalex.org/W2021663595","https://openalex.org/W2065849714","https://openalex.org/W2070815407","https://openalex.org/W2079669094","https://openalex.org/W2144459985","https://openalex.org/W2148352389","https://openalex.org/W2152886806","https://openalex.org/W2158268067","https://openalex.org/W2160092878","https://openalex.org/W2277814926","https://openalex.org/W2290452516","https://openalex.org/W2571380762","https://openalex.org/W2584778415","https://openalex.org/W2735728227","https://openalex.org/W2809284400","https://openalex.org/W2899383020","https://openalex.org/W2964337893","https://openalex.org/W2977410870","https://openalex.org/W3035105667","https://openalex.org/W3093908252","https://openalex.org/W3106294663","https://openalex.org/W3126370525","https://openalex.org/W3154480910","https://openalex.org/W3160773839","https://openalex.org/W3166529875","https://openalex.org/W4297825594"],"related_works":["https://openalex.org/W3174705069","https://openalex.org/W83893804","https://openalex.org/W2178649091","https://openalex.org/W2353238953","https://openalex.org/W2496037054","https://openalex.org/W2024895661","https://openalex.org/W2390883384","https://openalex.org/W2054108430","https://openalex.org/W3123594720","https://openalex.org/W2360283705"],"abstract_inverted_index":{"A/B":[0,25,44,63],"testing,":[1],"or":[2],"controlled":[3],"experiments,":[4],"is":[5,121,125],"the":[6,13,61,147],"gold":[7],"standard":[8],"approach":[9],"to":[10,68,84,97,155],"causally":[11],"compare":[12],"performance":[14],"of":[15,75],"algorithms":[16,77],"on":[17,39,46,53,138],"online":[18],"platforms.":[19],"However,":[20],"conventional":[21,62],"Bernoulli":[22,156],"randomization":[23],"in":[24],"testing":[26,45,64],"faces":[27],"many":[28],"challenges":[29],"such":[30],"as":[31],"spillover":[32],"and":[33,80,117,128,142,150],"carryover":[34],"effects.":[35],"Our":[36],"study":[37],"focuses":[38],"another":[40],"challenge,":[41],"especially":[42],"for":[43],"two-sided":[47,54,99],"platforms":[48,55,100],"\u2013":[49],"budget":[50,127],"constraints.":[51],"Buyers":[52],"often":[56],"have":[57,103],"limited":[58,104],"budgets,":[59],"where":[60,101],"may":[65,78],"be":[66,69],"infeasible":[67],"applied,":[70],"partly":[71],"because":[72],"two":[73],"variants":[74],"allocation":[76],"conflict":[79],"lead":[81],"some":[82],"buyers":[83,102],"exceed":[85],"their":[86],"budgets":[87],"if":[88],"they":[89],"are":[90],"implemented":[91],"simultaneously.":[92],"We":[93,106,133],"develop":[94],"a":[95,129],"model":[96],"describe":[98],"budgets.":[105],"then":[107],"provide":[108],"an":[109],"optimal":[110],"experimental":[111,136],"design":[112,137],"that":[113],"guarantees":[114],"small":[115],"bias":[116],"minimum":[118],"variance.":[119],"Bias":[120],"lower":[122],"when":[123],"there":[124],"more":[126],"higher":[130],"supply-demand":[131],"rate.":[132],"test":[134],"our":[135,152],"both":[139],"synthetic":[140],"data":[141],"real-world":[143],"data,":[144],"which":[145],"verifies":[146],"theoretical":[148],"results":[149],"shows":[151],"advantage":[153],"compared":[154],"randomization.":[157]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}