{"id":"https://openalex.org/W4296604513","doi":"https://doi.org/10.1145/3523227.3547401","title":"Recommendation Systems for Ad Creation: A View from the Trenches","display_name":"Recommendation Systems for Ad Creation: A View from the Trenches","publication_year":2022,"publication_date":"2022-09-13","ids":{"openalex":"https://openalex.org/W4296604513","doi":"https://doi.org/10.1145/3523227.3547401"},"language":"en","primary_location":{"id":"doi:10.1145/3523227.3547401","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3523227.3547401","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 16th ACM Conference on Recommender Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101503356","display_name":"Manisha Verma","orcid":"https://orcid.org/0000-0001-5281-2527"},"institutions":[{"id":"https://openalex.org/I1311688040","display_name":"Amazon (United States)","ror":"https://ror.org/04mv4n011","country_code":"US","type":"company","lineage":["https://openalex.org/I1311688040"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Manisha Verma","raw_affiliation_strings":["Amazon, United States"],"affiliations":[{"raw_affiliation_string":"Amazon, United States","institution_ids":["https://openalex.org/I1311688040"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5104083321","display_name":"Shaunak Mishra","orcid":null},"institutions":[{"id":"https://openalex.org/I1311688040","display_name":"Amazon (United States)","ror":"https://ror.org/04mv4n011","country_code":"US","type":"company","lineage":["https://openalex.org/I1311688040"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shaunak Mishra","raw_affiliation_strings":["Amazon, United States"],"affiliations":[{"raw_affiliation_string":"Amazon, United States","institution_ids":["https://openalex.org/I1311688040"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101503356"],"corresponding_institution_ids":["https://openalex.org/I1311688040"],"apc_list":null,"apc_paid":null,"fwci":1.516,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.86448148,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"525","last_page":"527"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9868000149726868,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9851999878883362,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9830999970436096,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7458619475364685},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5588243007659912},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.5500065088272095},{"id":"https://openalex.org/keywords/content-creation","display_name":"Content creation","score":0.517832338809967},{"id":"https://openalex.org/keywords/publication","display_name":"Publication","score":0.5176354050636292},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5073239207267761},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.5069330334663391},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"User-generated content","score":0.49341264367103577},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.47858643531799316},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.43314769864082336},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.4314891993999481},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.43087849020957947},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4230981171131134},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.41530728340148926},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4012693762779236},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.30802983045578003},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.2713663578033447},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.21647316217422485},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.13083285093307495}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7458619475364685},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5588243007659912},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.5500065088272095},{"id":"https://openalex.org/C2776509796","wikidata":"https://www.wikidata.org/wiki/Q5276056","display_name":"Content creation","level":2,"score":0.517832338809967},{"id":"https://openalex.org/C41458344","wikidata":"https://www.wikidata.org/wiki/Q732577","display_name":"Publication","level":2,"score":0.5176354050636292},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5073239207267761},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5069330334663391},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.49341264367103577},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.47858643531799316},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.43314769864082336},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.4314891993999481},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.43087849020957947},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4230981171131134},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.41530728340148926},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4012693762779236},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.30802983045578003},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.2713663578033447},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.21647316217422485},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.13083285093307495},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3523227.3547401","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3523227.3547401","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 16th ACM Conference on Recommender Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4399999976158142,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W2536015822","https://openalex.org/W2767522004","https://openalex.org/W2951838614","https://openalex.org/W2972770105","https://openalex.org/W3002544904","https://openalex.org/W3093496541","https://openalex.org/W3099465677","https://openalex.org/W3171734937","https://openalex.org/W3193647286"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2363925233","https://openalex.org/W2952466854","https://openalex.org/W4294390556","https://openalex.org/W2278848184","https://openalex.org/W2150184776","https://openalex.org/W1478341768","https://openalex.org/W2158211389","https://openalex.org/W2911821382","https://openalex.org/W2150339879"],"abstract_inverted_index":{"Creative":[0],"design":[1,127,170],"is":[2,74,89,95,143],"one":[3,90],"of":[4,8,30,56,71,83,151,174],"the":[5,13,67,72,96,149,175,200],"key":[6,97],"components":[7],"generating":[9],"engaging":[10,18,106],"content":[11,31,46,57,84,94,152],"on":[12,166,203,210],"web.":[14],"E-commerce":[15],"websites":[16],"need":[17],"product":[19],"descriptions,":[20],"social":[21],"networks":[22],"require":[23,45],"user":[24,100],"posts":[25],"to":[26,48,60,98,122,126,134,198],"have":[27],"different":[28],"types":[29],"such":[32,42,91,194],"as":[33,43],"videos,":[34],"images":[35],"and":[36,38,54,86,102,107,115,145,189,206,215],"hashtags,":[37],"traditional":[39],"media":[40],"formats":[41],"blogs":[44],"creators":[47],"constantly":[49],"innovate":[50],"their":[51,63,208],"writing":[52],"style,":[53],"choice":[55],"they":[58],"publish":[59],"engage":[61],"with":[62],"intended":[64],"audience.":[65],"Designing":[66,105],"right":[68],"content,":[69,130],"irrespective":[70],"industry,":[73],"a":[75],"time":[76,201],"consuming":[77],"task,":[78],"often":[79,132],"requires":[80,111],"several":[81],"iterations":[82],"selection":[85],"modification.":[87],"Advertising":[88],"industry":[92],"where":[93],"capture":[99],"interest":[101],"generate":[103],"revenue.":[104],"attention":[108],"grabbing":[109],"advertisements":[110],"extensive":[112],"domain":[113],"knowledge":[114],"market":[116],"trend":[117],"awareness.":[118],"This":[119,141],"motivates":[120],"companies":[121],"hire":[123],"marketing":[124],"specialists":[125],"specific":[128],"advertising":[129,213],"most":[131],"tasked":[133],"create":[135],"text,":[136],"image":[137],"or":[138],"video":[139],"advertisements.":[140],"process":[142],"tedious":[144],"iterative":[146],"which":[147],"limits":[148],"amount":[150],"that":[153],"can":[154,196],"be":[155],"produced":[156],"manually.":[157],"In":[158],"this":[159],"talk,":[160],"we":[161],"summarize":[162],"our":[163],"work":[164],"focused":[165],"automating":[167],"ad":[168],"creative":[169],"by":[171],"leveraging":[172],"state":[173],"art":[176],"approaches":[177,195],"in":[178],"text":[179,187],"mining,":[180],"ranking,":[181],"generation,":[182],"multimodal":[183],"(visual-linguistic)":[184],"representations,":[185],"multilingual":[186],"understanding,":[188],"recommendation.":[190],"We":[191],"discuss":[192],"how":[193],"help":[197],"reduce":[199],"spent":[202],"designing":[204],"ads,":[205],"showcase":[207],"impact":[209],"real":[211],"world":[212],"systems":[214],"metrics.":[216]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}