{"id":"https://openalex.org/W4224248483","doi":"https://doi.org/10.1145/3514262.3514310","title":"What Factors Influence Social Presence in the Live E-Commerce Scene?","display_name":"What Factors Influence Social Presence in the Live E-Commerce Scene?","publication_year":2022,"publication_date":"2022-01-14","ids":{"openalex":"https://openalex.org/W4224248483","doi":"https://doi.org/10.1145/3514262.3514310"},"language":"en","primary_location":{"id":"doi:10.1145/3514262.3514310","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3514262.3514310","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026634986","display_name":"Jinjing Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I55712492","display_name":"Zhejiang University of Technology","ror":"https://ror.org/02djqfd08","country_code":"CN","type":"education","lineage":["https://openalex.org/I55712492"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jinjing Yang","raw_affiliation_strings":["School of Management, Zhejiang University of Technology, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University of Technology, China","institution_ids":["https://openalex.org/I55712492"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044110444","display_name":"Chensang Ye","orcid":null},"institutions":[{"id":"https://openalex.org/I55712492","display_name":"Zhejiang University of Technology","ror":"https://ror.org/02djqfd08","country_code":"CN","type":"education","lineage":["https://openalex.org/I55712492"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chensang Ye","raw_affiliation_strings":["School of Management, Zhejiang University of Technology, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University of Technology, China","institution_ids":["https://openalex.org/I55712492"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101068657","display_name":"Jie Lv","orcid":"https://orcid.org/0009-0003-1597-5863"},"institutions":[{"id":"https://openalex.org/I55712492","display_name":"Zhejiang University of Technology","ror":"https://ror.org/02djqfd08","country_code":"CN","type":"education","lineage":["https://openalex.org/I55712492"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jie Lv","raw_affiliation_strings":["School of Management, Zhejiang University of Technology, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University of Technology, China","institution_ids":["https://openalex.org/I55712492"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028006197","display_name":"Cong Cao","orcid":"https://orcid.org/0000-0003-4163-2218"},"institutions":[{"id":"https://openalex.org/I55712492","display_name":"Zhejiang University of Technology","ror":"https://ror.org/02djqfd08","country_code":"CN","type":"education","lineage":["https://openalex.org/I55712492"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Cong Cao","raw_affiliation_strings":["School of Management, Zhejiang University of Technology, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University of Technology, China","institution_ids":["https://openalex.org/I55712492"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5026634986"],"corresponding_institution_ids":["https://openalex.org/I55712492"],"apc_list":null,"apc_paid":null,"fwci":1.6951,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.90186188,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"365","last_page":"371"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.8050050735473633},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5623553395271301},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.556207001209259},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.46080517768859863},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.44448259472846985},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4101373553276062},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38431647419929504},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3671995997428894},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.3495942950248718},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.24968892335891724},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.23819926381111145},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.1412462592124939}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.8050050735473633},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5623553395271301},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.556207001209259},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.46080517768859863},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.44448259472846985},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4101373553276062},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38431647419929504},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3671995997428894},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.3495942950248718},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24968892335891724},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23819926381111145},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1412462592124939},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3514262.3514310","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3514262.3514310","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning (IC4E)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/10","score":0.5699999928474426,"display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W42250804","https://openalex.org/W54930839","https://openalex.org/W62824994","https://openalex.org/W1520714623","https://openalex.org/W1774460361","https://openalex.org/W2014036961","https://openalex.org/W2026963539","https://openalex.org/W2063825102","https://openalex.org/W2065165862","https://openalex.org/W2071342046","https://openalex.org/W2105257501","https://openalex.org/W2110078189","https://openalex.org/W2140992710","https://openalex.org/W2606524438","https://openalex.org/W2769640289","https://openalex.org/W2771910743","https://openalex.org/W2889036345","https://openalex.org/W3118351474","https://openalex.org/W3125930628","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W6602249851","https://openalex.org/W6658476690"],"related_works":["https://openalex.org/W2093123876","https://openalex.org/W4388192780","https://openalex.org/W2943099037","https://openalex.org/W3204506452","https://openalex.org/W2786700045","https://openalex.org/W2322002941","https://openalex.org/W2086228339","https://openalex.org/W4376472921","https://openalex.org/W4401778933","https://openalex.org/W4386802003"],"abstract_inverted_index":{"E-commerce":[0],"live":[1,19,31,46,78,99,166,177],"broadcast":[2,79,100,178],"has":[3,48],"increasingly":[4],"become":[5,50],"a":[6,51],"new":[7],"shopping":[8],"method":[9],"that":[10,112],"consumers":[11,186],"widely":[12],"love.":[13],"With":[14],"the":[15,28,41,62,72,89,97,106,113,116,120,134,154,162],"popularity":[16],"of":[17,30,93,108,150,164],"e-commerce":[18,45,98,165,176],"broadcast,":[20],"more":[21,23],"and":[22,77,82,86,119,130,139,158,172,184],"studies":[24],"focus":[25],"on":[26,56,103],"improving":[27],"effectiveness":[29],"broadcasts":[32,47],"to":[33,70,180],"stimulate":[34],"consumers'":[35,125],"purchase":[36],"intention.":[37],"In":[38],"recent":[39],"years,":[40],"social":[42,75,94,126,145,155,182],"presence":[43,76,95,156,183],"in":[44,96,161],"also":[49,169],"research":[52,148],"hotspot.":[53],"Therefore,":[54],"based":[55],"SOR":[57,159],"theory,":[58],"this":[59,109,151],"paper":[60,152],"uses":[61],"partial":[63],"least":[64],"squares":[65],"structural":[66],"equation":[67],"modelling":[68],"(PLS-SEM)":[69],"explore":[71],"relationship":[73],"between":[74],"scene":[80,117],"construction":[81],"consumer":[83],"perception":[84],"characteristics":[85],"then":[87],"obtains":[88],"specific":[90],"influencing":[91],"factors":[92],"scene.":[101],"Based":[102],"195":[104],"questionnaires,":[105],"results":[107],"study":[110],"show":[111],"interaction":[114],"effect,":[115],"design":[118,122],"interface":[121],"will":[123,142],"affect":[124],"engagement,":[127],"visual":[128,137],"experience":[129,138],"perceived":[131,140],"trust.":[132],"At":[133],"same":[135],"time,":[136],"trust":[141],"positively":[143],"impact":[144],"presence.":[146],"The":[147],"result":[149],"extends":[153],"theory":[157,160],"field":[163],"broadcast.":[167],"It":[168],"provides":[170],"inspiration":[171],"reference":[173],"for":[174],"constructing":[175],"scenarios":[179],"improve":[181],"help":[185],"make":[187],"efficient":[188],"decisions.":[189]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}