{"id":"https://openalex.org/W4306317012","doi":"https://doi.org/10.1145/3511808.3557129","title":"Improving Text-based Similar Product Recommendation for Dynamic Product Advertising at Yahoo","display_name":"Improving Text-based Similar Product Recommendation for Dynamic Product Advertising at Yahoo","publication_year":2022,"publication_date":"2022-10-16","ids":{"openalex":"https://openalex.org/W4306317012","doi":"https://doi.org/10.1145/3511808.3557129"},"language":"en","primary_location":{"id":"doi:10.1145/3511808.3557129","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3511808.3557129","pdf_url":null,"source":{"id":"https://openalex.org/S4363608762","display_name":"Proceedings of the 31st ACM International Conference on Information &amp; Knowledge Management","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM International Conference on Information &amp; Knowledge Management","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101581308","display_name":"Xiao Bai","orcid":"https://orcid.org/0000-0002-7491-2454"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiao Bai","raw_affiliation_strings":["Yahoo Research, San Jose, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo Research, San Jose, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103153652","display_name":"Lei Duan","orcid":"https://orcid.org/0000-0001-7254-1832"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lei Duan","raw_affiliation_strings":["Yahoo, San Jose, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo, San Jose, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109589947","display_name":"Richard Tang","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Richard Tang","raw_affiliation_strings":["Yahoo, San Jose, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo, San Jose, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107516922","display_name":"Gaurav Batra","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Gaurav Batra","raw_affiliation_strings":["Yahoo, San Jose, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo, San Jose, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102954572","display_name":"Ritesh Agrawal","orcid":"https://orcid.org/0000-0003-0293-5494"},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ritesh Agrawal","raw_affiliation_strings":["Yahoo, San Jose, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Yahoo, San Jose, CA, USA","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210134091"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"2883","last_page":"2892"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9896000027656555,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9865000247955322,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7408311367034912},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5422737002372742},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.48629269003868103},{"id":"https://openalex.org/keywords/retargeting","display_name":"Retargeting","score":0.4530465602874756},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.43936747312545776},{"id":"https://openalex.org/keywords/transformer","display_name":"Transformer","score":0.42715564370155334},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.4108959436416626},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.35359540581703186},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33296459913253784},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.19839805364608765},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.17604213953018188},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.16155210137367249},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11051315069198608}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7408311367034912},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5422737002372742},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.48629269003868103},{"id":"https://openalex.org/C2780575108","wikidata":"https://www.wikidata.org/wiki/Q7316652","display_name":"Retargeting","level":2,"score":0.4530465602874756},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.43936747312545776},{"id":"https://openalex.org/C66322947","wikidata":"https://www.wikidata.org/wiki/Q11658","display_name":"Transformer","level":3,"score":0.42715564370155334},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.4108959436416626},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.35359540581703186},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33296459913253784},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.19839805364608765},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.17604213953018188},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16155210137367249},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11051315069198608},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C165801399","wikidata":"https://www.wikidata.org/wiki/Q25428","display_name":"Voltage","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3511808.3557129","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3511808.3557129","pdf_url":null,"source":{"id":"https://openalex.org/S4363608762","display_name":"Proceedings of the 31st ACM International Conference on Information &amp; Knowledge Management","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 31st ACM International Conference on Information &amp; Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W1969221592","https://openalex.org/W1992554260","https://openalex.org/W2042281163","https://openalex.org/W2053171205","https://openalex.org/W2131876387","https://openalex.org/W2136189984","https://openalex.org/W2152569947","https://openalex.org/W2406945108","https://openalex.org/W2539224399","https://openalex.org/W2560674852","https://openalex.org/W2736572352","https://openalex.org/W2741497758","https://openalex.org/W2781528640","https://openalex.org/W2805173585","https://openalex.org/W2808965910","https://openalex.org/W2809284400","https://openalex.org/W2873851094","https://openalex.org/W2888766462","https://openalex.org/W2945451944","https://openalex.org/W2949647400","https://openalex.org/W2951865668","https://openalex.org/W2963265326","https://openalex.org/W2970641574","https://openalex.org/W2979473749","https://openalex.org/W2998702515","https://openalex.org/W3012666319","https://openalex.org/W3034379969","https://openalex.org/W3035485997","https://openalex.org/W3036320503","https://openalex.org/W3098468692","https://openalex.org/W3100107515","https://openalex.org/W3168038263","https://openalex.org/W3173180518","https://openalex.org/W4205171160","https://openalex.org/W4212774754"],"related_works":["https://openalex.org/W2133375222","https://openalex.org/W1551421219","https://openalex.org/W2034834225","https://openalex.org/W4367852527","https://openalex.org/W879130051","https://openalex.org/W3150755883","https://openalex.org/W2913055349","https://openalex.org/W2913109148","https://openalex.org/W4248618816","https://openalex.org/W2334894004"],"abstract_inverted_index":{"Retrieving":[0],"similar":[1,76,135,168,181,284],"products":[2,77,93,136,140,182],"is":[3,131,237],"a":[4,32,36,49,55,70,142,175,197,210,219,225,242],"critical":[5],"functionality":[6],"required":[7],"by":[8,54],"many":[9],"e-commerce":[10],"websites":[11],"as":[12,14,69,84,119],"well":[13],"dynamic":[15,27,56,259],"product":[16,28,37,57,62,72,86,106,114,143,160,198,212,247,260],"advertising":[17,58,261],"systems.":[18],"Retargeting":[19,71,122,266],"and":[20,183,267,272,293],"Prospecting":[21,85,105,268],"are":[22,125],"two":[23,251],"major":[24],"forms":[25],"of":[26,127,139,166,196,233,253,263,290],"advertising.":[29],"Typically,":[30],"after":[31],"user":[33,46,68,83],"interacts":[34],"with":[35,187,224],"on":[38,88,100,103,158],"an":[39,288],"advertiser":[40],"website":[41,50],"(e.g.,":[42,51,199],"Macy's),":[43],"when":[44,121],"the":[45,60,67,82,89,104,110,164,167,188,194,231,238,254,258,278],"later":[47],"visits":[48],"yahoo.com)":[52],"supported":[53],"system,":[59],"same":[61],"may":[63,78],"be":[64,79],"shown":[65,80],"to":[66,81,133,172,179,227,287],"ad,":[73],"while":[74],"some":[75],"ads":[87,107,115],"web":[90],"page.":[91],"Similar":[92],"can":[94,116],"enrich":[95],"users'":[96,101],"ad":[97,123,291,294],"experience":[98],"based":[99],"intent":[102],"through":[108],"which":[109],"users":[111],"interacted.":[112],"These":[113],"also":[117],"serve":[118],"substitutes":[120],"candidates":[124],"out":[126],"stock.":[128],"However,":[129],"it":[130],"challenging":[132],"retrieve":[134,180],"among":[137],"billions":[138],"in":[141],"catalog":[144],"efficiently.":[145],"Deep":[146],"Siamese":[147,176],"models":[148],"allow":[149],"efficient":[150],"retrieval":[151],"but":[152],"do":[153],"not":[154],"put":[155],"enough":[156],"emphasize":[157],"key":[159],"attributes.":[161,248],"To":[162,230],"improve":[163],"quality":[165,283],"products,":[169,285],"we":[170],"propose":[171,209],"first":[173,239],"use":[174],"Transformer-based":[177,221],"model":[178,215,223],"then":[184],"refine":[185],"them":[186],"attribute":[189],"\"product":[190],"name\"":[191],"that":[192,216,277],"indicates":[193],"type":[195],"running":[200],"shoes,":[201],"engagement":[202],"ring,":[203],"etc.)":[204],"for":[205,245,257,265],"post":[206],"filtering.":[207],"We":[208,249],"novel":[211],"name":[213],"generation":[214],"fine":[217],"tunes":[218],"pre-trained":[220],"language":[222],"sequence":[226,228],"objective.":[229],"best":[232],"our":[234],"knowledge,":[235],"this":[236],"work":[240],"using":[241],"generative":[243],"approach":[244,256,280],"identifying":[246],"introduce":[250],"applications":[252],"proposed":[255,279],"system":[262],"Yahoo":[264],"respectively.":[269],"Offline":[270],"evaluation":[271],"online":[273],"A/B":[274],"testing":[275],"shows":[276],"retrieves":[281],"high":[282],"leading":[286],"increase":[289],"clicks":[292],"revenue.":[295]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
