{"id":"https://openalex.org/W4226461838","doi":"https://doi.org/10.1145/3508072.3508098","title":"Enhancing Customer Relationship Management Using Association Rule Mining and the Evolutionary Algorithm","display_name":"Enhancing Customer Relationship Management Using Association Rule Mining and the Evolutionary Algorithm","publication_year":2021,"publication_date":"2021-12-15","ids":{"openalex":"https://openalex.org/W4226461838","doi":"https://doi.org/10.1145/3508072.3508098"},"language":"en","primary_location":{"id":"doi:10.1145/3508072.3508098","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3508072.3508098","pdf_url":null,"source":{"id":"https://openalex.org/S4363608372","display_name":"The 5th International Conference on Future Networks & Distributed Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 5th International Conference on Future Networks & Distributed Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5075287313","display_name":"Anhar Maatoq Ashi","orcid":null},"institutions":[{"id":"https://openalex.org/I185163786","display_name":"King Abdulaziz University","ror":"https://ror.org/02ma4wv74","country_code":"SA","type":"education","lineage":["https://openalex.org/I185163786"]}],"countries":["SA"],"is_corresponding":true,"raw_author_name":"Anhar Maatoq Ashi","raw_affiliation_strings":["Computing and information technology in information system, King Abdulaziz University, Saudi Arabia"],"affiliations":[{"raw_affiliation_string":"Computing and information technology in information system, King Abdulaziz University, Saudi Arabia","institution_ids":["https://openalex.org/I185163786"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024023927","display_name":"Salma Elhag","orcid":"https://orcid.org/0000-0002-1710-9286"},"institutions":[{"id":"https://openalex.org/I185163786","display_name":"King Abdulaziz University","ror":"https://ror.org/02ma4wv74","country_code":"SA","type":"education","lineage":["https://openalex.org/I185163786"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Salma Elhag","raw_affiliation_strings":["Computing and information technology in information system, King Abdulaziz University, Saudi Arabia"],"affiliations":[{"raw_affiliation_string":"Computing and information technology in information system, King Abdulaziz University, Saudi Arabia","institution_ids":["https://openalex.org/I185163786"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5075287313"],"corresponding_institution_ids":["https://openalex.org/I185163786"],"apc_list":null,"apc_paid":null,"fwci":0.3089,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.55156951,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"162","last_page":"170"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9629999995231628,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/association-rule-learning","display_name":"Association rule learning","score":0.8581991195678711},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6223878264427185},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.48681995272636414},{"id":"https://openalex.org/keywords/association","display_name":"Association (psychology)","score":0.4745691120624542},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.4575549364089966},{"id":"https://openalex.org/keywords/evolutionary-algorithm","display_name":"Evolutionary algorithm","score":0.4331589341163635},{"id":"https://openalex.org/keywords/algorithm-design","display_name":"Algorithm design","score":0.4188287556171417},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.4006902873516083},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3138582706451416},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.09547275304794312},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.07591357827186584}],"concepts":[{"id":"https://openalex.org/C193524817","wikidata":"https://www.wikidata.org/wiki/Q386780","display_name":"Association rule learning","level":2,"score":0.8581991195678711},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6223878264427185},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.48681995272636414},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.4745691120624542},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4575549364089966},{"id":"https://openalex.org/C159149176","wikidata":"https://www.wikidata.org/wiki/Q14489129","display_name":"Evolutionary algorithm","level":2,"score":0.4331589341163635},{"id":"https://openalex.org/C106516650","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm design","level":2,"score":0.4188287556171417},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.4006902873516083},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3138582706451416},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.09547275304794312},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.07591357827186584},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3508072.3508098","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3508072.3508098","pdf_url":null,"source":{"id":"https://openalex.org/S4363608372","display_name":"The 5th International Conference on Future Networks & Distributed Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 5th International Conference on Future Networks & Distributed Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W1623342295","https://openalex.org/W1984606274","https://openalex.org/W1990824483","https://openalex.org/W2045735774","https://openalex.org/W2095696933","https://openalex.org/W2100406636","https://openalex.org/W2102831150","https://openalex.org/W2111641487","https://openalex.org/W2123738897","https://openalex.org/W2140190241","https://openalex.org/W2140460921","https://openalex.org/W2346154048","https://openalex.org/W2490017371","https://openalex.org/W2950439128","https://openalex.org/W2965662739","https://openalex.org/W3045075138","https://openalex.org/W3103125258","https://openalex.org/W3112248285","https://openalex.org/W4231947588","https://openalex.org/W4241727697","https://openalex.org/W4243779113","https://openalex.org/W6614895021"],"related_works":["https://openalex.org/W1256384","https://openalex.org/W4266475","https://openalex.org/W664311","https://openalex.org/W5359836","https://openalex.org/W2087155","https://openalex.org/W7262979","https://openalex.org/W15347426","https://openalex.org/W13508501","https://openalex.org/W13604672","https://openalex.org/W8845684"],"abstract_inverted_index":{"Firms":[0],"are":[1,150],"forced":[2],"to":[3,9,42,53,93],"come":[4],"up":[5],"with":[6,38],"innovative":[7],"approaches":[8],"compete":[10],"in":[11,96,109,152],"today\u2019s":[12],"difficult":[13],"global":[14],"market":[15],"circumstances.":[16],"The":[17,117],"churning":[18],"of":[19,24,144],"the":[20,25,101,123,127,153],"customer":[21,46,97],"is":[22,50,67,91],"one":[23],"issues":[26],"that":[27,79],"arise":[28],"when":[29],"a":[30,51],"company\u2019s":[31],"customers":[32],"stop":[33],"buying":[34],"from":[35],"or":[36],"interacting":[37],"them.":[39],"In":[40,73],"order":[41],"increase":[43],"client":[44],"awareness,":[45],"relationship":[47],"management":[48],"(CRM)":[49],"tool":[52],"help":[54],"businesses":[55],"better":[56],"understand":[57],"and":[58,85,114,126,130,146],"serve":[59],"their":[60],"customers,":[61],"estimating":[62],"long-term":[63],"relationships.":[64],"Data":[65],"mining":[66,89],"typically":[68],"used":[69,92],"for":[70],"data":[71,88],"analysis.":[72],"this":[74],"paper,":[75],"Associative":[76],"Classification":[77],"(AC)":[78],"contains":[80],"Association":[81],"Rule":[82],"Mining":[83],"(ARM)":[84],"classification":[86],"as":[87,137],"techniques":[90],"uncover":[94],"patterns":[95],"churn":[98],"datasets":[99],"using":[100,122],"KEEL":[102],"Evolutionary":[103],"Learning":[104],"tool.":[105],"These":[106],"tools":[107],"assist":[108],"anticipating,":[110],"discovering,":[111],"pruning,":[112],"ranking,":[113],"evaluating":[115],"rules.":[116],"AC":[118],"methods":[119],"were":[120],"investigated":[121],"default":[124],"parameters":[125],"feature":[128],"selection":[129],"it":[131],"compared":[132],"by":[133],"various":[134],"measures":[135],"such":[136],"ROC":[138],"curve,":[139],"accuracy,":[140],"error":[141],"rate,":[142],"number":[143],"rules,":[145],"running":[147],"time,":[148],"which":[149],"employed":[151],"evaluation.":[154]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}