{"id":"https://openalex.org/W4213097176","doi":"https://doi.org/10.1145/3488560.3498478","title":"Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search","display_name":"Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search","publication_year":2022,"publication_date":"2022-02-11","ids":{"openalex":"https://openalex.org/W4213097176","doi":"https://doi.org/10.1145/3488560.3498478"},"language":"en","primary_location":{"id":"doi:10.1145/3488560.3498478","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3488560.3498478","pdf_url":null,"source":{"id":"https://openalex.org/S4363608885","display_name":"Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/2203.15542","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050427765","display_name":"Zhifang Fan","orcid":"https://orcid.org/0009-0003-5234-3224"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhifang Fan","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047537220","display_name":"Dan Ou","orcid":null},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dan Ou","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102274943","display_name":"Yulong Gu","orcid":"https://orcid.org/0009-0007-3969-5734"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yulong Gu","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024640590","display_name":"Bairan Fu","orcid":null},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bairan Fu","raw_affiliation_strings":["Nanjing University, Nanjing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nanjing University, Nanjing, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100331092","display_name":"Xiang Li","orcid":"https://orcid.org/0000-0002-9168-1598"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiang Li","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5048260164","display_name":"Wentian Bao","orcid":"https://orcid.org/0009-0001-2195-0553"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wentian Bao","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102994315","display_name":"Xinyu Dai","orcid":"https://orcid.org/0000-0002-4139-7337"},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xin-Yu Dai","raw_affiliation_strings":["Nanjing University, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Nanjing University, Hangzhou, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5082008486","display_name":"Xiaoyi Zeng","orcid":"https://orcid.org/0000-0002-3742-4910"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaoyi Zeng","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110600763","display_name":"Tao Zhuang","orcid":"https://orcid.org/0009-0001-4216-4551"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tao Zhuang","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101803092","display_name":"Qingwen Liu","orcid":"https://orcid.org/0000-0002-1652-8526"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qingwen Liu","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":27,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"262","last_page":"270"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9835000038146973,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.84343022108078},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6920300722122192},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.6592699885368347},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.5533660054206848},{"id":"https://openalex.org/keywords/page-view","display_name":"Page view","score":0.5431356430053711},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5241068601608276},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.48890557885169983},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.47797414660453796},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.4442746639251709},{"id":"https://openalex.org/keywords/context-model","display_name":"Context model","score":0.4293062388896942},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4073352515697479},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3438712954521179},{"id":"https://openalex.org/keywords/static-web-page","display_name":"Static web page","score":0.19241812825202942},{"id":"https://openalex.org/keywords/web-navigation","display_name":"Web navigation","score":0.10338452458381653}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.84343022108078},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6920300722122192},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.6592699885368347},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5533660054206848},{"id":"https://openalex.org/C103645729","wikidata":"https://www.wikidata.org/wiki/Q911187","display_name":"Page view","level":5,"score":0.5431356430053711},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5241068601608276},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.48890557885169983},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.47797414660453796},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4442746639251709},{"id":"https://openalex.org/C183322885","wikidata":"https://www.wikidata.org/wiki/Q17007702","display_name":"Context model","level":3,"score":0.4293062388896942},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4073352515697479},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3438712954521179},{"id":"https://openalex.org/C173576120","wikidata":"https://www.wikidata.org/wiki/Q2641220","display_name":"Static web page","level":4,"score":0.19241812825202942},{"id":"https://openalex.org/C61096286","wikidata":"https://www.wikidata.org/wiki/Q7978592","display_name":"Web navigation","level":3,"score":0.10338452458381653},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3488560.3498478","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3488560.3498478","pdf_url":null,"source":{"id":"https://openalex.org/S4363608885","display_name":"Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2203.15542","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2203.15542","pdf_url":"https://arxiv.org/pdf/2203.15542","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:2203.15542","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2203.15542","pdf_url":"https://arxiv.org/pdf/2203.15542","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1522301498","https://openalex.org/W2076618162","https://openalex.org/W2095705004","https://openalex.org/W2171461858","https://openalex.org/W2475334473","https://openalex.org/W2512971201","https://openalex.org/W2517540742","https://openalex.org/W2604662567","https://openalex.org/W2605350416","https://openalex.org/W2625746539","https://openalex.org/W2626454364","https://openalex.org/W2723293840","https://openalex.org/W2796727080","https://openalex.org/W2799544270","https://openalex.org/W2803718882","https://openalex.org/W2809307135","https://openalex.org/W2937556626","https://openalex.org/W2948903560","https://openalex.org/W2949448917","https://openalex.org/W2962745591","https://openalex.org/W2963323306","https://openalex.org/W2963367478","https://openalex.org/W2964032749","https://openalex.org/W2964044287","https://openalex.org/W2965280451","https://openalex.org/W2972132054","https://openalex.org/W2973171206","https://openalex.org/W2984100107","https://openalex.org/W2987999026","https://openalex.org/W2994850640","https://openalex.org/W2997014384","https://openalex.org/W3010870049","https://openalex.org/W3035313290","https://openalex.org/W3093601757","https://openalex.org/W3093965864","https://openalex.org/W3094242471","https://openalex.org/W3096591391","https://openalex.org/W3098231197","https://openalex.org/W3101997094","https://openalex.org/W3102619277","https://openalex.org/W3102899483","https://openalex.org/W3105066045","https://openalex.org/W3210268599","https://openalex.org/W4299286960","https://openalex.org/W4385245566"],"related_works":["https://openalex.org/W2931602588","https://openalex.org/W2166269909","https://openalex.org/W2734818785","https://openalex.org/W2112161338","https://openalex.org/W4200180345","https://openalex.org/W1998900697","https://openalex.org/W1967149489","https://openalex.org/W2552270810","https://openalex.org/W158130761","https://openalex.org/W2346384915"],"abstract_inverted_index":{"Modeling":[0],"user's":[1],"historical":[2],"feedback":[3,22,59,63],"is":[4,109],"essential":[5],"for":[6,44],"Click-Through":[7],"Rate":[8],"Prediction":[9],"in":[10,122],"personalized":[11],"search":[12],"and":[13,56,69,129],"recommendation.":[14],"Existing":[15],"methods":[16],"usually":[17],"only":[18],"model":[19,88,101,112],"users'":[20,46],"positive":[21],"information":[23,32,68],"such":[24],"as":[25,60,118],"click":[26],"sequences":[27],"which":[28,95],"neglects":[29],"the":[30,34,51,57,102,113,120,123],"context":[31,67],"of":[33],"feedback.":[35],"In":[36],"this":[37],"paper,":[38],"we":[39],"propose":[40],"a":[41,84],"new":[42],"perspective":[43],"context-aware":[45],"behavior":[47],"modeling":[48],"by":[49],"including":[50],"whole":[52],"page-wisely":[53],"exposed":[54],"products":[55],"corresponding":[58],"contextualized":[61],"page-wise":[62],"sequence.":[64],"The":[65],"intra-page":[66,103],"inter-page":[70],"interest":[71,115,121],"evolution":[72,117],"can":[73],"be":[74],"captured":[75],"to":[76,100,111],"learn":[77],"more":[78],"specific":[79],"user":[80],"preference.":[81],"We":[82],"design":[83],"novel":[85],"neural":[86],"ranking":[87],"RACP(Recurrent":[89],"Attention":[90],"over":[91],"Contextualized":[92],"Page":[93],"sequence),":[94],"utilizes":[96],"page-context":[97],"aware":[98],"attention":[99,107],"context.":[104],"A":[105],"recurrent":[106],"process":[108],"used":[110],"cross-page":[114],"convergence":[116],"denoising":[119],"previous":[124],"pages.":[125],"Experiments":[126],"on":[127],"public":[128],"real-world":[130],"industrial":[131],"datasets":[132],"verify":[133],"our":[134],"model's":[135],"effectiveness.":[136]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":10},{"year":2022,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
