{"id":"https://openalex.org/W3207494034","doi":"https://doi.org/10.1145/3479593","title":"#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign","display_name":"#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign","publication_year":2021,"publication_date":"2021-10-13","ids":{"openalex":"https://openalex.org/W3207494034","doi":"https://doi.org/10.1145/3479593","mag":"3207494034"},"language":"en","primary_location":{"id":"doi:10.1145/3479593","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3479593","pdf_url":null,"source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014136925","display_name":"Shuo Niu","orcid":"https://orcid.org/0000-0002-8316-4785"},"institutions":[{"id":"https://openalex.org/I130785548","display_name":"Clark University","ror":"https://ror.org/04123ky43","country_code":"US","type":"education","lineage":["https://openalex.org/I130785548"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Shuo Niu","raw_affiliation_strings":["Clark University, Worcester, MA, USA"],"affiliations":[{"raw_affiliation_string":"Clark University, Worcester, MA, USA","institution_ids":["https://openalex.org/I130785548"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001239006","display_name":"Cat Mai","orcid":null},"institutions":[{"id":"https://openalex.org/I130785548","display_name":"Clark University","ror":"https://ror.org/04123ky43","country_code":"US","type":"education","lineage":["https://openalex.org/I130785548"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Cat Mai","raw_affiliation_strings":["Clark University, Worcester, MA, USA"],"affiliations":[{"raw_affiliation_string":"Clark University, Worcester, MA, USA","institution_ids":["https://openalex.org/I130785548"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029018222","display_name":"Katherine G. McKim","orcid":null},"institutions":[{"id":"https://openalex.org/I130785548","display_name":"Clark University","ror":"https://ror.org/04123ky43","country_code":"US","type":"education","lineage":["https://openalex.org/I130785548"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Katherine G. McKim","raw_affiliation_strings":["Clark University, Worcester, MA, USA"],"affiliations":[{"raw_affiliation_string":"Clark University, Worcester, MA, USA","institution_ids":["https://openalex.org/I130785548"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028635197","display_name":"Scott McCrickard","orcid":null},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Scott McCrickard","raw_affiliation_strings":["Virginia Tech, Blacksburg, VA, USA"],"affiliations":[{"raw_affiliation_string":"Virginia Tech, Blacksburg, VA, USA","institution_ids":["https://openalex.org/I859038795"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5014136925"],"corresponding_institution_ids":["https://openalex.org/I130785548"],"apc_list":null,"apc_paid":null,"fwci":3.5341,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.92411871,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"5","issue":"CSCW2","first_page":"1","last_page":"26"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/framing","display_name":"Framing (construction)","score":0.6608209609985352},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.635597825050354},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.516481876373291},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.40818920731544495},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.37368857860565186},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3452441096305847},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.33584821224212646},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19919586181640625},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.15690574049949646},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1401844620704651}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.6608209609985352},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.635597825050354},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.516481876373291},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.40818920731544495},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37368857860565186},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3452441096305847},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.33584821224212646},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19919586181640625},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.15690574049949646},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1401844620704651},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3479593","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3479593","pdf_url":null,"source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"},{"id":"pmh:oai:commons.clarku.edu:faculty_computer_sciences-1162","is_oa":false,"landing_page_url":"https://commons.clarku.edu/faculty_computer_sciences/163","pdf_url":null,"source":{"id":"https://openalex.org/S4377196688","display_name":"Clark Digital Commons (Clark University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I130785548","host_organization_name":"Clark University","host_organization_lineage":["https://openalex.org/I130785548"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Computer Science","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7300000190734863,"display_name":"Climate action","id":"https://metadata.un.org/sdg/13"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W1544167051","https://openalex.org/W1656810637","https://openalex.org/W1909479586","https://openalex.org/W1959725665","https://openalex.org/W1964125445","https://openalex.org/W1995385624","https://openalex.org/W2007372537","https://openalex.org/W2016062763","https://openalex.org/W2022922211","https://openalex.org/W2029544898","https://openalex.org/W2040403711","https://openalex.org/W2042976082","https://openalex.org/W2070214687","https://openalex.org/W2091127757","https://openalex.org/W2098099892","https://openalex.org/W2111072573","https://openalex.org/W2111454355","https://openalex.org/W2134310663","https://openalex.org/W2159907130","https://openalex.org/W2183515712","https://openalex.org/W2223046860","https://openalex.org/W2295658130","https://openalex.org/W2335906032","https://openalex.org/W2338311994","https://openalex.org/W2343912585","https://openalex.org/W2403728929","https://openalex.org/W2403952997","https://openalex.org/W2405975727","https://openalex.org/W2500692274","https://openalex.org/W2500879749","https://openalex.org/W2534361711","https://openalex.org/W2541040837","https://openalex.org/W2614899444","https://openalex.org/W2618558237","https://openalex.org/W2619412472","https://openalex.org/W2766308312","https://openalex.org/W2772728402","https://openalex.org/W2773562361","https://openalex.org/W2778368321","https://openalex.org/W2782417527","https://openalex.org/W2784178595","https://openalex.org/W2796436180","https://openalex.org/W2806441871","https://openalex.org/W2806933845","https://openalex.org/W2908272060","https://openalex.org/W2948313719","https://openalex.org/W2988385865","https://openalex.org/W3006624492","https://openalex.org/W3022288982","https://openalex.org/W3022309732","https://openalex.org/W3029974735","https://openalex.org/W3097394560","https://openalex.org/W3104329663","https://openalex.org/W3120489490","https://openalex.org/W3159975924","https://openalex.org/W4236056215","https://openalex.org/W4298270085"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W1496503799","https://openalex.org/W2185686261","https://openalex.org/W2018486992","https://openalex.org/W2966223702","https://openalex.org/W2055120549","https://openalex.org/W2164023000","https://openalex.org/W2808351908","https://openalex.org/W4205785743","https://openalex.org/W3030072078"],"abstract_inverted_index":{"YouTube":[0,62,81,105],"is":[1,31,66],"not":[2,146],"only":[3],"a":[4,14,32,80,185],"platform":[5,127],"for":[6,17,28,206],"content":[7,41],"creators":[8,42,142],"to":[9,45,85,102,156,160,194,209],"share":[10],"videos":[11,44,101,177,183],"but":[12,168],"also":[13,123],"virtual":[15],"venue":[16],"hosting":[18],"community":[19],"activities,":[20],"such":[21],"as":[22],"social":[23,149],"media":[24],"campaigns":[25],"(SMCs).":[26],"SMCs":[27],"public":[29],"awareness":[30,51,88],"growing":[33],"and":[34,49,83,91,97,108,118,129,135,162,165],"reoccurring":[35],"phenomenon":[36],"on":[37,61,75,199],"YouTube,":[38,76],"during":[39],"which":[40],"make":[43],"engage":[46],"their":[47],"audience":[48],"raise":[50,86],"of":[52,89],"global":[53],"challenges.":[54],"However,":[55],"how":[56,104],"the":[57,158,173,179],"unique":[58],"celebrity":[59,82],"culture":[60],"affects":[63],"collective":[64],"actions":[65],"an":[67,73],"underexplored":[68],"area.":[69],"This":[70,121],"work":[71],"examines":[72],"SMC":[74],"#TeamTrees,":[77],"initiated":[78],"by":[79],"sought":[84],"people's":[87],"tree-planting":[90],"climate":[92],"change.":[93],"The":[94,151],"authors":[95],"annotated":[96],"analyzed":[98],"992":[99],"#TeamTrees":[100,140],"explore":[103],"celebrities,":[106],"professionals,":[107],"amateurs":[109],"in":[110,148,171],"different":[111],"channel":[112],"topics":[113],"diagnose":[114],"problems,":[115],"present":[116],"solutions,":[117],"motivate":[119,157],"actions.":[120],"study":[122],"looks":[124],"into":[125],"whether":[126],"identities":[128],"framing":[130],"activities":[131],"affect":[132],"campaign":[133,196],"reach":[134],"engagement.":[136],"Results":[137],"suggest":[138],"that":[139],"reached":[141],"who":[143],"are":[144],"generally":[145],"active":[147],"issues.":[150],"participating":[152],"YouTubers":[153],"were":[154],"likely":[155],"viewers":[159],"donate":[161],"join":[163],"celebrities'":[164],"community's":[166],"actions,":[167],"less":[169],"involved":[170],"examining":[172],"environmental":[174],"problems.":[175],"Celebrities'":[176],"dominated":[178],"campaign's":[180],"influence.":[181],"Amateurs'":[182],"had":[184],"higher":[186],"engagement":[187],"level,":[188],"although":[189],"they":[190],"need":[191],"more":[192],"support":[193,210],"frame":[195],"activities.":[197],"Based":[198],"these":[200],"findings,":[201],"we":[202],"discuss":[203],"design":[204],"implications":[205],"video-sharing":[207],"platforms":[208],"future":[211],"SMCs.":[212]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4}],"updated_date":"2026-03-10T16:38:18.471706","created_date":"2025-10-10T00:00:00"}
