{"id":"https://openalex.org/W4205737704","doi":"https://doi.org/10.1145/3477282.3477299","title":"Research on the Influencing Factors of the Audience's Purchase Intention in Head Specialized Livestreamers' Live Streaming","display_name":"Research on the Influencing Factors of the Audience's Purchase Intention in Head Specialized Livestreamers' Live Streaming","publication_year":2021,"publication_date":"2021-06-10","ids":{"openalex":"https://openalex.org/W4205737704","doi":"https://doi.org/10.1145/3477282.3477299"},"language":"en","primary_location":{"id":"doi:10.1145/3477282.3477299","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3477282.3477299","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2021 7th International Conference on e-Society, e-Learning and e-Technologies","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067239284","display_name":"Jiayi Huang","orcid":"https://orcid.org/0000-0002-6225-4108"},"institutions":[{"id":"https://openalex.org/I205237279","display_name":"Nankai University","ror":"https://ror.org/01y1kjr75","country_code":"CN","type":"education","lineage":["https://openalex.org/I205237279"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jiayi Huang","raw_affiliation_strings":["Business School of Nankai University, Tianjin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business School of Nankai University, Tianjin, China","institution_ids":["https://openalex.org/I205237279"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5067239284"],"corresponding_institution_ids":["https://openalex.org/I205237279"],"apc_list":null,"apc_paid":null,"fwci":1.082,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.84793102,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"63","last_page":"74"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.8382025361061096},{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.7646545171737671},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.674190878868103},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"Trustworthiness","score":0.6487486958503723},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5942019820213318},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.590997040271759},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.4206881523132324},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2602633237838745},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.23856684565544128},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.165029376745224}],"concepts":[{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.8382025361061096},{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.7646545171737671},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.674190878868103},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.6487486958503723},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5942019820213318},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.590997040271759},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4206881523132324},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2602633237838745},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.23856684565544128},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.165029376745224},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3477282.3477299","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3477282.3477299","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2021 7th International Conference on e-Society, e-Learning and e-Technologies","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1510070215","https://openalex.org/W2009262883","https://openalex.org/W2010061105","https://openalex.org/W2104554137","https://openalex.org/W2126783527","https://openalex.org/W2167422369","https://openalex.org/W2225901856","https://openalex.org/W4245783739"],"related_works":["https://openalex.org/W2001821990","https://openalex.org/W2319020389","https://openalex.org/W2272707781","https://openalex.org/W2747851897","https://openalex.org/W1975913006","https://openalex.org/W1513662110","https://openalex.org/W2063506784","https://openalex.org/W4240086805","https://openalex.org/W2521348551","https://openalex.org/W2013411520"],"abstract_inverted_index":{"This":[0],"study":[1],"uses":[2],"SEM":[3],"to":[4,41],"reveal":[5],"the":[6,17,24,28,35,43,46,56,100,124,134,144],"influence":[7,47],"mechanism":[8],"of":[9,27,45,48,63,143],"head":[10,49],"specialized":[11,50],"livestreamers'":[12,51],"information":[13,52],"source":[14,53],"characteristics":[15,54],"on":[16,55,77,99,109,118],"audience's":[18,29,57,145],"purchase":[19,58,82,110,125,146],"intention,":[20,83],"as":[21,23],"well":[22],"mediating":[25,91],"effect":[26,76,98,108,117],"perceived":[30,78,85,101,119],"value.":[31],"On":[32],"this":[33],"basis,":[34],"multi-group":[36],"analysis":[37],"method":[38],"is":[39],"adopted":[40],"compare":[42],"difference":[44],"intention":[59,147],"among":[60],"various":[61],"kinds":[62],"platforms.":[64],"The":[65],"results":[66],"show":[67],"that":[68],"expertise":[69],"and":[70,81,84,151],"trustworthiness":[71],"have":[72],"a":[73,89,95],"significant":[74,96,107,115],"positive":[75,97,116],"utility":[79,86],"value":[80,87,129],"plays":[88],"partial":[90],"role.":[92],"Attractiveness":[93],"has":[94,105,113],"hedonistic":[102,120,128],"value,":[103,121],"but":[104,122],"no":[106,114],"intention.":[111,126],"Interactivity":[112],"affects":[123],"Perceived":[127],"does":[130],"not":[131],"mediate":[132],"in":[133,139],"model.":[135],"There":[136],"are":[137],"differences":[138],"some":[140],"influencing":[141],"factors":[142],"between":[148],"Taobao":[149],"Live":[150],"Kuaishou":[152],"Live.":[153]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
