{"id":"https://openalex.org/W3217056505","doi":"https://doi.org/10.1145/3474880.3474881","title":"An Investigation on a Feasible Strategy for the Promotion of Chinese Contemporary Popular Culture to Foreign Countries in the Age of New Media","display_name":"An Investigation on a Feasible Strategy for the Promotion of Chinese Contemporary Popular Culture to Foreign Countries in the Age of New Media","publication_year":2021,"publication_date":"2021-06-18","ids":{"openalex":"https://openalex.org/W3217056505","doi":"https://doi.org/10.1145/3474880.3474881","mag":"3217056505"},"language":"en","primary_location":{"id":"doi:10.1145/3474880.3474881","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3474880.3474881","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 5th International Conference on E-Education, E-Business and E-Technology","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073996645","display_name":"Xiangning Li","orcid":"https://orcid.org/0000-0002-3747-2824"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xiangning Li","raw_affiliation_strings":["Renmin University of China, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040003123","display_name":"Yueyue Chang","orcid":null},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yueyue Chang","raw_affiliation_strings":["Renmin University of China, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101511218","display_name":"Shiyan Wang","orcid":"https://orcid.org/0000-0002-7873-1984"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shiyan Wang","raw_affiliation_strings":["Renmin University of China, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059027218","display_name":"Chuyu Peng","orcid":null},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chuyu Peng","raw_affiliation_strings":["Renmin University of China, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, China","institution_ids":["https://openalex.org/I78988378"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5049003591","display_name":"Liyuan Hu","orcid":"https://orcid.org/0000-0003-2961-4025"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liyuan Hu","raw_affiliation_strings":["Renmin University of China, China"],"affiliations":[{"raw_affiliation_string":"Renmin University of China, China","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5073996645"],"corresponding_institution_ids":["https://openalex.org/I78988378"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.33314501,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.9681000113487244,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13303","display_name":"Asian Culture and Media Studies","score":0.9681000113487244,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9120000004768372,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.7126940488815308},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6694351434707642},{"id":"https://openalex.org/keywords/mandarin-chinese","display_name":"Mandarin Chinese","score":0.6491782069206238},{"id":"https://openalex.org/keywords/strengths-and-weaknesses","display_name":"Strengths and weaknesses","score":0.6292921900749207},{"id":"https://openalex.org/keywords/chinese-culture","display_name":"Chinese culture","score":0.4563297927379608},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.4321153461933136},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.410372257232666},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40865328907966614},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3763502240180969},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3349647521972656},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.33427485823631287},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.32118216156959534},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.29080069065093994},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.21801605820655823},{"id":"https://openalex.org/keywords/history","display_name":"History","score":0.12772715091705322},{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.09161621332168579}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7126940488815308},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6694351434707642},{"id":"https://openalex.org/C138954614","wikidata":"https://www.wikidata.org/wiki/Q9192","display_name":"Mandarin Chinese","level":2,"score":0.6491782069206238},{"id":"https://openalex.org/C63882131","wikidata":"https://www.wikidata.org/wiki/Q17122954","display_name":"Strengths and weaknesses","level":2,"score":0.6292921900749207},{"id":"https://openalex.org/C2779398514","wikidata":"https://www.wikidata.org/wiki/Q645917","display_name":"Chinese culture","level":3,"score":0.4563297927379608},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4321153461933136},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.410372257232666},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40865328907966614},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3763502240180969},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3349647521972656},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.33427485823631287},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.32118216156959534},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29080069065093994},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21801605820655823},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.12772715091705322},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.09161621332168579},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3474880.3474881","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3474880.3474881","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 5th International Conference on E-Education, E-Business and E-Technology","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","display_name":"Quality Education","score":0.44999998807907104}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1982264990","https://openalex.org/W2028477900","https://openalex.org/W2065916621","https://openalex.org/W2210314116","https://openalex.org/W2504408045","https://openalex.org/W2778494564","https://openalex.org/W4255274228"],"related_works":["https://openalex.org/W2990005675","https://openalex.org/W2374317326","https://openalex.org/W1603321096","https://openalex.org/W2394766824","https://openalex.org/W2078713291","https://openalex.org/W2361574037","https://openalex.org/W2386292991","https://openalex.org/W2364440891","https://openalex.org/W2393726922","https://openalex.org/W3030279196"],"abstract_inverted_index":{"In":[0],"the":[1,4,9,13,21,43,81],"context":[2],"of":[3,6,17,46,59,83],"development":[5,45],"Mandarin":[7],"teaching,":[8],"research":[10],"team":[11],"analyzed":[12],"video":[14,31],"viewing":[15],"preferences":[16],"young":[18],"people":[19],"in":[20,80],"United":[22],"Kingdom":[23],"and":[24,35,57,76],"Japan":[25],"through":[26,61],"a":[27,69],"background":[28],"investigation,":[29],"short":[30,62],"production,":[32],"volunteer":[33],"interviews,":[34],"other":[36],"specific":[37],"practices":[38],"while":[39],"taking":[40],"into":[41],"account":[42],"rapid":[44],"new":[47,84],"media":[48],"platforms.":[49],"Based":[50],"on":[51],"what":[52],"is":[53],"manifested":[54],"as":[55],"strengths":[56],"weaknesses":[58],"mandarin-teaching":[60],"videos,":[63],"this":[64],"article":[65],"aims":[66],"to":[67,72],"provide":[68],"feasible":[70],"strategy":[71],"promote":[73],"Chinese":[74,78],"teaching":[75],"contemporary":[77],"culture":[79],"era":[82],"media.":[85]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}