{"id":"https://openalex.org/W3202406074","doi":"https://doi.org/10.1145/3472349.3472352","title":"Analysis of Online and Offline Platforms in China","display_name":"Analysis of Online and Offline Platforms in China","publication_year":2021,"publication_date":"2021-05-27","ids":{"openalex":"https://openalex.org/W3202406074","doi":"https://doi.org/10.1145/3472349.3472352","mag":"3202406074"},"language":"en","primary_location":{"id":"doi:10.1145/3472349.3472352","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3472349.3472352","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 The 6th International Conference on E-business and Mobile Commerce","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069506654","display_name":"Binghua Zhong","orcid":null},"institutions":[{"id":"https://openalex.org/I185261750","display_name":"University of Toronto","ror":"https://ror.org/03dbr7087","country_code":"CA","type":"education","lineage":["https://openalex.org/I185261750"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Binghua Zhong","raw_affiliation_strings":["University of Toronto, CANADA"],"affiliations":[{"raw_affiliation_string":"University of Toronto, CANADA","institution_ids":["https://openalex.org/I185261750"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5069506654"],"corresponding_institution_ids":["https://openalex.org/I185261750"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.20038542,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"19","last_page":"23"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9930999875068665,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6027107238769531},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.5503371357917786},{"id":"https://openalex.org/keywords/history","display_name":"History","score":0.07448318600654602}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6027107238769531},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5503371357917786},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.07448318600654602},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3472349.3472352","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3472349.3472352","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 The 6th International Conference on E-business and Mobile Commerce","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2026368098","https://openalex.org/W2486612223","https://openalex.org/W4240969601","https://openalex.org/W4288076309"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2350270224","https://openalex.org/W2354620178","https://openalex.org/W600967366","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2383989146","https://openalex.org/W4396701345","https://openalex.org/W2376932109"],"abstract_inverted_index":{"This":[0,79],"paper":[1,80],"studies":[2],"how":[3],"retailers,":[4,7],"especially":[5],"clothing":[6,164,177],"could":[8,108],"balance":[9],"and":[10,17,39,64,94,113,123,146,167,181,185],"achieve":[11],"a":[12,152],"win-win":[13],"situation":[14],"in":[15,25,127],"online":[16,57,105,145,166],"offline":[18,60,125,168],"stores.":[19],"The":[20,32,52],"rapidly":[21],"developed":[22],"e-commerce":[23,138],"mode":[24,139],"China":[26],"generates":[27],"internal":[28],"competition":[29],"within":[30],"businesses.":[31],"differences,":[33],"such":[34,160],"as":[35,87,140,161],"prices,":[36],"delivery":[37],"time,":[38],"service,":[40],"create":[41],"consumers\u2019":[42],"preference":[43],"on":[44,178],"either":[45],"one":[46],"platform":[47],"they":[48,88,107],"want":[49],"to":[50,73,121,188],"use.":[51],"frequent":[53],"sales":[54,62],"events":[55],"happening":[56],"have":[58,191],"impacted":[59],"stores\u2019":[61],"negatively":[63],"hugely.":[65],"Therefore,":[66],"businesses":[67],"should":[68],"adopt":[69],"new":[70],"marketing":[71],"strategies":[72],"attain":[74],"victory":[75],"for":[76,165,174],"both":[77,179],"sides.":[78],"would":[81],"analyze":[82],"Uniqlo's":[83],"Chinese":[84],"market":[85],"tactics":[86],"successfully":[89],"connected":[90],"the":[91,100,119,136,141,171,175],"two":[92],"platforms":[93],"rose":[95],"their":[96,148],"revenues":[97],"even":[98],"during":[99],"pandemic.":[101],"Uniqlo":[102],"distributed":[103],"coupons":[104],"while":[106],"only":[109],"be":[110],"used":[111,118],"offline,":[112],"it":[114],"built":[115],"memberships":[116],"online,":[117],"model":[120],"analyze,":[122],"opened":[124],"stores":[126],"areas":[128],"with":[129],"high":[130],"consumer":[131],"density.":[132],"It":[133],"also":[134,158],"practiced":[135],"O2O":[137],"consumers":[142,190],"can":[143],"order":[144],"pick":[147],"purchases":[149],"up":[150],"at":[151],"nearby":[153],"store.":[154],"Some":[155],"suggestions":[156],"are":[157],"discussed,":[159],"offering":[162],"different":[163],"stores,":[169],"setting":[170],"same":[172,176],"prices":[173],"platforms,":[180],"improving":[182],"service":[183],"quality":[184],"store":[186],"designs":[187],"let":[189],"better":[192],"shopping":[193],"experiences.":[194]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}