{"id":"https://openalex.org/W3212670258","doi":"https://doi.org/10.1145/3472307.3484183","title":"The Effectiveness of Self-Recommending Agents in Advancing Purchase Behavior Steps in Retail Marketing","display_name":"The Effectiveness of Self-Recommending Agents in Advancing Purchase Behavior Steps in Retail Marketing","publication_year":2021,"publication_date":"2021-11-09","ids":{"openalex":"https://openalex.org/W3212670258","doi":"https://doi.org/10.1145/3472307.3484183","mag":"3212670258"},"language":"en","primary_location":{"id":"doi:10.1145/3472307.3484183","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3472307.3484183","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th International Conference on Human-Agent Interaction","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3472307.3484183","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057468776","display_name":"Takuya Iwamoto","orcid":"https://orcid.org/0000-0001-9752-1782"},"institutions":[{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]},{"id":"https://openalex.org/I98285908","display_name":"Osaka University","ror":"https://ror.org/035t8zc32","country_code":"JP","type":"education","lineage":["https://openalex.org/I98285908"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Takuya Iwamoto","raw_affiliation_strings":["AI Lab, CyberAgent, Inc., Japan and Frontier Intelligent System Laboratory, Osaka University, Japan"],"affiliations":[{"raw_affiliation_string":"AI Lab, CyberAgent, Inc., Japan and Frontier Intelligent System Laboratory, Osaka University, Japan","institution_ids":["https://openalex.org/I4210089607","https://openalex.org/I98285908"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001122947","display_name":"Jun Baba","orcid":"https://orcid.org/0000-0003-0680-5021"},"institutions":[{"id":"https://openalex.org/I98285908","display_name":"Osaka University","ror":"https://ror.org/035t8zc32","country_code":"JP","type":"education","lineage":["https://openalex.org/I98285908"]},{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Jun Baba","raw_affiliation_strings":["CyberAgent, Inc., Japan and Frontier Intelligent System Laboratory, Osaka University, Japan"],"affiliations":[{"raw_affiliation_string":"CyberAgent, Inc., Japan and Frontier Intelligent System Laboratory, Osaka University, Japan","institution_ids":["https://openalex.org/I4210089607","https://openalex.org/I98285908"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019533084","display_name":"Kotaro Nishi","orcid":"https://orcid.org/0000-0002-4961-2038"},"institutions":[{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Kotaro Nishi","raw_affiliation_strings":["CyberAgent, Inc., Japan"],"affiliations":[{"raw_affiliation_string":"CyberAgent, Inc., Japan","institution_ids":["https://openalex.org/I4210089607"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087225727","display_name":"Taishi Unokuchi","orcid":null},"institutions":[{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Taishi Unokuchi","raw_affiliation_strings":["CyberAgent, Inc., Japan"],"affiliations":[{"raw_affiliation_string":"CyberAgent, Inc., Japan","institution_ids":["https://openalex.org/I4210089607"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101414994","display_name":"Daisuke Endo","orcid":"https://orcid.org/0000-0002-0824-7951"},"institutions":[{"id":"https://openalex.org/I4210089607","display_name":"CyberAgent (Japan)","ror":"https://ror.org/0060jg679","country_code":"JP","type":"company","lineage":["https://openalex.org/I4210089607"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Daisuke Endo","raw_affiliation_strings":["CyberAgent, Inc., Japan"],"affiliations":[{"raw_affiliation_string":"CyberAgent, Inc., Japan","institution_ids":["https://openalex.org/I4210089607"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080073211","display_name":"Junya Nakanishi","orcid":"https://orcid.org/0000-0001-5920-5527"},"institutions":[{"id":"https://openalex.org/I98285908","display_name":"Osaka University","ror":"https://ror.org/035t8zc32","country_code":"JP","type":"education","lineage":["https://openalex.org/I98285908"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Junya Nakanishi","raw_affiliation_strings":["Osaka University, Japan"],"affiliations":[{"raw_affiliation_string":"Osaka University, Japan","institution_ids":["https://openalex.org/I98285908"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039236080","display_name":"Yuichiro Yoshikawa","orcid":"https://orcid.org/0000-0002-3484-0361"},"institutions":[{"id":"https://openalex.org/I98285908","display_name":"Osaka University","ror":"https://ror.org/035t8zc32","country_code":"JP","type":"education","lineage":["https://openalex.org/I98285908"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Yuichiro Yoshikawa","raw_affiliation_strings":["Osaka University, Japan"],"affiliations":[{"raw_affiliation_string":"Osaka University, Japan","institution_ids":["https://openalex.org/I98285908"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101425832","display_name":"Hiroshi Ishiguro","orcid":"https://orcid.org/0000-0002-0805-7648"},"institutions":[{"id":"https://openalex.org/I98285908","display_name":"Osaka University","ror":"https://ror.org/035t8zc32","country_code":"JP","type":"education","lineage":["https://openalex.org/I98285908"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Hiroshi Ishiguro","raw_affiliation_strings":["Graduate School of Engineering Science, Osaka University, Japan"],"affiliations":[{"raw_affiliation_string":"Graduate School of Engineering Science, Osaka University, Japan","institution_ids":["https://openalex.org/I98285908"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":8,"corresponding_author_ids":["https://openalex.org/A5057468776"],"corresponding_institution_ids":["https://openalex.org/I4210089607","https://openalex.org/I98285908"],"apc_list":null,"apc_paid":null,"fwci":2.1091,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.8711959,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"209","last_page":"217"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9854999780654907,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13382","display_name":"Robotics and Automated Systems","score":0.9735999703407288,"subfield":{"id":"https://openalex.org/subfields/2207","display_name":"Control and Systems Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6913933753967285},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6508327722549438},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.6437114477157593},{"id":"https://openalex.org/keywords/robot","display_name":"Robot","score":0.5906599760055542},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.5615097284317017},{"id":"https://openalex.org/keywords/shopping-mall","display_name":"Shopping mall","score":0.49612388014793396},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.4914337396621704},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.4635075628757477},{"id":"https://openalex.org/keywords/intelligent-agent","display_name":"Intelligent agent","score":0.45591697096824646},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4429689645767212},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3375740647315979},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.32858729362487793},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.30351078510284424},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.272702693939209},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1689486801624298}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6913933753967285},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6508327722549438},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.6437114477157593},{"id":"https://openalex.org/C90509273","wikidata":"https://www.wikidata.org/wiki/Q11012","display_name":"Robot","level":2,"score":0.5906599760055542},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5615097284317017},{"id":"https://openalex.org/C2776678367","wikidata":"https://www.wikidata.org/wiki/Q31374404","display_name":"Shopping mall","level":2,"score":0.49612388014793396},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.4914337396621704},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.4635075628757477},{"id":"https://openalex.org/C74072328","wikidata":"https://www.wikidata.org/wiki/Q1142726","display_name":"Intelligent agent","level":2,"score":0.45591697096824646},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4429689645767212},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3375740647315979},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.32858729362487793},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.30351078510284424},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.272702693939209},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1689486801624298},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3472307.3484183","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3472307.3484183","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th International Conference on Human-Agent Interaction","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3472307.3484183","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3472307.3484183","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th International Conference on Human-Agent Interaction","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W412968543","https://openalex.org/W1970088679","https://openalex.org/W1973545355","https://openalex.org/W1976587136","https://openalex.org/W2059122314","https://openalex.org/W2123076731","https://openalex.org/W2132049110","https://openalex.org/W2147170877","https://openalex.org/W2159885489","https://openalex.org/W2591951582","https://openalex.org/W2626644365","https://openalex.org/W2737759620","https://openalex.org/W2771645834","https://openalex.org/W2899657775","https://openalex.org/W3014190778","https://openalex.org/W3145672653","https://openalex.org/W4230587225","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W4390273403","https://openalex.org/W4386781444","https://openalex.org/W3092950680","https://openalex.org/W4246980185","https://openalex.org/W2150182025","https://openalex.org/W3197542405","https://openalex.org/W2418190244","https://openalex.org/W4238861846","https://openalex.org/W3125580266","https://openalex.org/W2143376786"],"abstract_inverted_index":{"Robot":[0],"agents":[1,38,152],"are":[2,19,25,65],"increasingly":[3,12],"used":[4],"for":[5,247],"user":[6,44,107,118],"services,":[7],"and":[8,49,70,81,172,190,211],"society":[9],"is":[10,119,125,245],"becoming":[11],"familiar":[13],"with":[14,34],"such":[15,138],"robots.":[16],"Most":[17],"robots":[18],"of":[20,72,105,160],"the":[21,68,73,85,92,94,103,106,112,122,126,132,158,196,208,212,218,223,232,240,243],"humanoid":[22],"type,":[23],"which":[24,96],"easy":[26],"to":[27,42,55,84,131,144,184,200,203],"recognize":[28],"as":[29,128],"interaction":[30],"partners.":[31],"By":[32],"interacting":[33],"a":[35,47,99,117,166,169,188,191,194],"user,":[36],"these":[37,79,236],"may":[39,75],"be":[40,109,142],"able":[41,143,199],"generate":[43],"interest":[45],"in":[46,67,121,168],"product":[48,93,113,225],"successfully":[50],"sell":[51],"it.":[52],"However,":[53],"according":[54],"previous":[56],"studies,":[57],"it":[58,124],"has":[59],"been":[60],"suggested":[61],"that":[62,89,137,242],"users":[63,149,206,213],"who":[64,214,228],"interested":[66,120],"movement":[69],"appearance":[71],"agent":[74,140],"focus":[76],"only":[77],"on":[78,111,235],"aspects":[80],"not":[82],"listen":[83],"recommendation.":[86],"Therefore,we":[87],"hypothesized":[88],"by":[90],"making":[91],"agent,":[95,123,162,210],"we":[97,135,163,180,238],"call":[98],"Self":[100],"Recommendation":[101],"Agent(SRA),":[102],"attention":[104,130,147],"would":[108],"focused":[110],"itself.":[114],"Hence,":[115],"if":[116],"same":[127],"paying":[129],"product.":[133],"Therefore,":[134],"expect":[136],"an":[139,182],"will":[141],"gain":[145],"more":[146,205,221],"from":[148,217,231],"than":[150,207,226],"conventional":[151],"while":[153],"providing":[154],"recommendations.":[155],"To":[156],"investigate":[157],"effectiveness":[159],"this":[161,177],"set":[164],"up":[165],"store":[167],"shopping":[170],"mall":[171],"conducted":[173,181],"sales":[174,186],"experiments.":[175],"In":[176],"field":[178],"study,":[179],"experiment":[183],"compare":[185],"between":[187],"SRA":[189,197,219,244],"robot":[192,209,233],"agent.As":[193],"result,":[195],"was":[198],"make":[201],"recommendations":[202,216,230],"many":[204],"received":[215,229],"remembered":[220],"about":[222],"recommended":[224],"those":[227],"agent.Based":[234],"results,":[237],"confirm":[239],"possibility":[241],"effective":[246],"advertising.":[248]},"counts_by_year":[{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}