{"id":"https://openalex.org/W3202350252","doi":"https://doi.org/10.1145/3471287.3471291","title":"Ethnicity Based Consumer Buying Behavior Analysis and Prediction on Online Clothing Platforms in Sri Lanka","display_name":"Ethnicity Based Consumer Buying Behavior Analysis and Prediction on Online Clothing Platforms in Sri Lanka","publication_year":2021,"publication_date":"2021-05-27","ids":{"openalex":"https://openalex.org/W3202350252","doi":"https://doi.org/10.1145/3471287.3471291","mag":"3202350252"},"language":"en","primary_location":{"id":"doi:10.1145/3471287.3471291","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3471287.3471291","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 the 5th International Conference on Information System and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113972256","display_name":"Tamara Ginige","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"T.N.D.S. Ginige","raw_affiliation_strings":["Universal College Lanka, Sri Lanka"],"affiliations":[{"raw_affiliation_string":"Universal College Lanka, Sri Lanka","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5091822790","display_name":"K.T. Yasas Mahima","orcid":null},"institutions":[{"id":"https://openalex.org/I94951947","display_name":"University of Westminster","ror":"https://ror.org/04ycpbx82","country_code":"GB","type":"education","lineage":["https://openalex.org/I94951947"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"K.T. Yasas Mahima","raw_affiliation_strings":["Informatics Institut of Technology affiliated with University of Westminster UK, Sri Lanka"],"affiliations":[{"raw_affiliation_string":"Informatics Institut of Technology affiliated with University of Westminster UK, Sri Lanka","institution_ids":["https://openalex.org/I94951947"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5113972256"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3105,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.65731105,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"121","last_page":"127"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.963699996471405,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9603999853134155,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/clothing","display_name":"Clothing","score":0.8920223712921143},{"id":"https://openalex.org/keywords/ethnic-group","display_name":"Ethnic group","score":0.8448243141174316},{"id":"https://openalex.org/keywords/sri-lanka","display_name":"Sri lanka","score":0.8400179147720337},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6006052494049072},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4910614490509033},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4908066689968109},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4522439241409302},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.20913872122764587},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.18983906507492065},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.17123162746429443},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15073883533477783},{"id":"https://openalex.org/keywords/south-asia","display_name":"South asia","score":0.11054426431655884}],"concepts":[{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.8920223712921143},{"id":"https://openalex.org/C137403100","wikidata":"https://www.wikidata.org/wiki/Q41710","display_name":"Ethnic group","level":2,"score":0.8448243141174316},{"id":"https://openalex.org/C3017649214","wikidata":"https://www.wikidata.org/wiki/Q854","display_name":"Sri lanka","level":3,"score":0.8400179147720337},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6006052494049072},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4910614490509033},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4908066689968109},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4522439241409302},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.20913872122764587},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.18983906507492065},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17123162746429443},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15073883533477783},{"id":"https://openalex.org/C3019281177","wikidata":"https://www.wikidata.org/wiki/Q771405","display_name":"South asia","level":2,"score":0.11054426431655884},{"id":"https://openalex.org/C2549261","wikidata":"https://www.wikidata.org/wiki/Q43455","display_name":"Ethnology","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3471287.3471291","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3471287.3471291","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 the 5th International Conference on Information System and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1981835261","https://openalex.org/W1993617138","https://openalex.org/W2028485238","https://openalex.org/W2494460932","https://openalex.org/W2766232793","https://openalex.org/W3029927935","https://openalex.org/W7016151655"],"related_works":["https://openalex.org/W4252273582","https://openalex.org/W2015263713","https://openalex.org/W2738456166","https://openalex.org/W296600563","https://openalex.org/W2068481528","https://openalex.org/W2782182674","https://openalex.org/W2294706146","https://openalex.org/W4235830718","https://openalex.org/W646271385","https://openalex.org/W2535467975"],"abstract_inverted_index":{"With":[0],"the":[1,25,59,85,90,100,143,152,156,185,189,192,221,225,228],"busy":[2],"lives,":[3],"people":[4,30],"feel":[5],"uncomfortable":[6],"and":[7,16,50,96,134,141,188,224,242,250],"have":[8],"less":[9],"time":[10],"to":[11,13,33,98,206,215],"go":[12,205],"a":[14,44,53,56,117,217],"shop":[15,54],"buy":[17,48],"things":[18],"nowadays.":[19],"E-Shopping":[20],"is":[21,43,75,116],"rapidly":[22],"growing":[23],"during":[24],"last":[26],"decade":[27],"simply":[28],"because":[29],"are":[31,66,121,130,147],"able":[32,214],"purchase":[34],"items":[35],"from":[36,52,235],"these":[37],"online":[38,101,170,209,243,252],"platforms":[39],"24x7.":[40],"Online":[41,93],"shopping":[42,172,244,253],"process":[45],"where":[46],"consumers":[47,102,229],"goods":[49],"services":[51],"or":[55],"seller":[57],"over":[58],"internet.":[60],"Popular":[61],"websites":[62],"like":[63],"AlieExpress,":[64],"eBay":[65],"good":[67,251],"examples":[68],"of":[69,159,191,201,220,227],"that.":[70],"Presently":[71],"this":[72,83,137,150,176,202],"Online-shopping":[73],"concept":[74],"also":[76],"very":[77],"popular":[78],"in":[79,126,169,175],"Sri":[80,91,111,114,127,207],"Lanka.":[81,128],"In":[82,149],"research,":[84,151,177],"authors":[86,109,154,178],"mainly":[87,122,139],"concentrate":[88],"on":[89,106,195,231],"Lankan":[92,208],"Clothing":[94],"stores":[95],"try":[97],"examine":[99],"buying":[103,157,222],"behavior":[104,158],"based":[105,194,230],"ethnicity.":[107],"The":[108,198],"chose":[110],"Lanka":[112,115],"since":[113],"multi-ethnic":[118],"country.":[119],"There":[120],"four":[123],"ethnicities":[124,146,162],"live":[125],"They":[129,211],"Sinhalese,":[131],"Tamils,":[132,142],"Muslims,":[133],"Burghers.":[135],"For":[136],"research":[138,203],"Sinhalese":[140],"two":[144,161],"main":[145,199],"considered.":[148],"study":[153],"analyze":[155],"those":[160],"such":[163],"as":[164],"cloth":[165,186],"types,":[166],"favorite":[167],"colors":[168],"clothing":[171],"platforms.":[173],"Moreover,":[174,234],"implement":[179],"classification":[180],"models":[181],"that":[182],"can":[183,246],"predict":[184],"type":[187],"color":[190],"clothes":[193],"consumers'":[196],"ethnicities.":[197,233],"benefit":[200],"would":[204,212],"sellers.":[210],"be":[213],"get":[216,247],"clear":[218],"understanding":[219],"behaviors":[223],"expectations":[226],"their":[232,240],"this,":[236],"sellers":[237],"could":[238],"improve":[239],"sales":[241],"users":[245],"an":[248],"attractive":[249],"experience.":[254]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
