{"id":"https://openalex.org/W3195343629","doi":"https://doi.org/10.1145/3465336.3475120","title":"Examining Global Mobile Diffusion and Mobile Gender Gaps through Facebook's Advertising Data","display_name":"Examining Global Mobile Diffusion and Mobile Gender Gaps through Facebook's Advertising Data","publication_year":2021,"publication_date":"2021-08-25","ids":{"openalex":"https://openalex.org/W3195343629","doi":"https://doi.org/10.1145/3465336.3475120","mag":"3195343629"},"language":"en","primary_location":{"id":"doi:10.1145/3465336.3475120","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3465336.3475120","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32st ACM Conference on Hypertext and Social Media","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028728844","display_name":"Nazanin Sabri","orcid":"https://orcid.org/0000-0002-0861-9444"},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Nazanin Sabri","raw_affiliation_strings":["University of Tehran, Tehran, Iran"],"affiliations":[{"raw_affiliation_string":"University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031279419","display_name":"Ridhi Kashyap","orcid":"https://orcid.org/0000-0003-0615-2868"},"institutions":[{"id":"https://openalex.org/I40120149","display_name":"University of Oxford","ror":"https://ror.org/052gg0110","country_code":"GB","type":"education","lineage":["https://openalex.org/I40120149"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ridhi Kashyap","raw_affiliation_strings":["University of Oxford, Oxford, United Kingdom"],"affiliations":[{"raw_affiliation_string":"University of Oxford, Oxford, United Kingdom","institution_ids":["https://openalex.org/I40120149"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033656008","display_name":"Ingmar Weber","orcid":"https://orcid.org/0000-0003-4169-2579"},"institutions":[{"id":"https://openalex.org/I1301390666","display_name":"Qatar Airways (Qatar)","ror":"https://ror.org/01hx00y13","country_code":"QA","type":"company","lineage":["https://openalex.org/I1301390666"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Ingmar Weber","raw_affiliation_strings":["Qatar Computing Research Institute, Doha, Qatar"],"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Doha, Qatar","institution_ids":["https://openalex.org/I1301390666"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5028728844"],"corresponding_institution_ids":["https://openalex.org/I23946033"],"apc_list":null,"apc_paid":null,"fwci":0.4986,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.68882175,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"287","last_page":"290"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13718","display_name":"Media Influence and Politics","score":0.9896000027656555,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-phone","display_name":"Mobile phone","score":0.7204673290252686},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5772836208343506},{"id":"https://openalex.org/keywords/proxy","display_name":"Proxy (statistics)","score":0.5459110736846924},{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.4844636917114258},{"id":"https://openalex.org/keywords/mobile-broadband","display_name":"Mobile broadband","score":0.48191598057746887},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.48115479946136475},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.4690696895122528},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4603341519832611},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.44527581334114075},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.35005441308021545},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.27315858006477356},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.21761032938957214},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20486214756965637},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.1921987235546112},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.18736940622329712},{"id":"https://openalex.org/keywords/wireless","display_name":"Wireless","score":0.08442282676696777}],"concepts":[{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.7204673290252686},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5772836208343506},{"id":"https://openalex.org/C2780148112","wikidata":"https://www.wikidata.org/wiki/Q1432581","display_name":"Proxy (statistics)","level":2,"score":0.5459110736846924},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.4844636917114258},{"id":"https://openalex.org/C78834623","wikidata":"https://www.wikidata.org/wiki/Q640394","display_name":"Mobile broadband","level":3,"score":0.48191598057746887},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.48115479946136475},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4690696895122528},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4603341519832611},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.44527581334114075},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.35005441308021545},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27315858006477356},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.21761032938957214},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20486214756965637},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.1921987235546112},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.18736940622329712},{"id":"https://openalex.org/C555944384","wikidata":"https://www.wikidata.org/wiki/Q249","display_name":"Wireless","level":2,"score":0.08442282676696777},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3465336.3475120","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3465336.3475120","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 32st ACM Conference on Hypertext and Social Media","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.6600000262260437}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W2127787675","https://openalex.org/W2613004929","https://openalex.org/W2791637817","https://openalex.org/W2808894668","https://openalex.org/W2809656830","https://openalex.org/W2913242149","https://openalex.org/W2952069037","https://openalex.org/W3037584127","https://openalex.org/W3046089220","https://openalex.org/W3084403573"],"related_works":["https://openalex.org/W2792021786","https://openalex.org/W184503604","https://openalex.org/W3212733659","https://openalex.org/W3139163873","https://openalex.org/W2896203871","https://openalex.org/W2790875472","https://openalex.org/W3097326233","https://openalex.org/W2046852935","https://openalex.org/W168462531","https://openalex.org/W4377087011"],"abstract_inverted_index":{"Social":[0],"media":[1],"advertising":[2,8,55,121],"data,":[3],"particularly":[4],"data":[5,86],"from":[6,53],"Facebook's":[7,54],"platform,":[9],"have":[10],"been":[11],"successfully":[12],"used":[13,126],"for":[14,49,130],"monitoring":[15,24],"population":[16],"and":[17,64,87,93,105,141],"development":[18],"indicators,":[19],"with":[20,73,156],"an":[21],"emphasis":[22],"on":[23],"digital":[25,89],"gender":[26,67,106,149,158],"inequality.":[27],"This":[28],"paper":[29],"contributes":[30],"to":[31,57,79,100],"this":[32,71,96,114],"literature":[33],"by":[34],"assessing":[35],"the":[36,39,77,85,88,167],"feasibility":[37],"of":[38,41,44,76,84],"attribute":[40,72,98,123],"user":[42],"behavior":[43],"\"using":[45],"a":[46,81,116,128],"mobile":[47,61,65,101,109,117,133,148],"device":[48,118],"X":[50],"months\"":[51],"available":[52],"platform":[56,78],"understand":[58],"short-term":[59],"global":[60],"diffusion":[62],"dynamics":[63],"phone":[66,102,134],"gaps.":[68,150],"We":[69,111,151],"compare":[70],"other":[74],"features":[75],"form":[80],"better":[82],"understanding":[83],"behaviours":[90],"they":[91],"capture,":[92],"show":[94],"how":[95],"Facebook":[97],"relates":[99],"penetration":[103,135],"rates":[104],"gaps":[107,159],"in":[108,132,147],"access.":[110],"find":[112,153],"that":[113,142,154],"\"Uses":[115],"(X":[119],"months)\"":[120],"targeting":[122],"can":[124],"be":[125],"as":[127],"proxy":[129],"changes":[131],"rates,":[136],"especially":[137],"among":[138,166],"younger":[139],"users,":[140],"it":[143],"captures":[144],"cross-national":[145],"variation":[146],"further":[152],"countries":[155],"larger":[157],"disfavoring":[160],"women":[161],"are":[162],"comparatively":[163],"more":[164],"gender-equal":[165],"most":[168],"recently":[169],"joined":[170],"cohort.":[171]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}