{"id":"https://openalex.org/W3181873550","doi":"https://doi.org/10.1145/3464385.3464734","title":"Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud","display_name":"Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud","publication_year":2021,"publication_date":"2021-07-11","ids":{"openalex":"https://openalex.org/W3181873550","doi":"https://doi.org/10.1145/3464385.3464734","mag":"3181873550"},"language":"en","primary_location":{"id":"doi:10.1145/3464385.3464734","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3464385.3464734","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CHItaly 2021: 14th Biannual Conference of the Italian SIGCHI Chapter","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083126896","display_name":"Joni Salminen","orcid":"https://orcid.org/0000-0003-3230-0561"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joni Salminen","raw_affiliation_strings":["Qatar Computing Research Institute, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Qatar","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046133815","display_name":"Sercan \u015eeng\u00fcn","orcid":"https://orcid.org/0000-0001-6827-0240"},"institutions":[{"id":"https://openalex.org/I47301684","display_name":"Illinois State University","ror":"https://ror.org/050kcr883","country_code":"US","type":"education","lineage":["https://openalex.org/I47301684"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sercan \u015eeng\u00fcn","raw_affiliation_strings":["Illinois State University, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Illinois State University, United States","institution_ids":["https://openalex.org/I47301684"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112865214","display_name":"Soon\u2010gyo Jung","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Soon-Gyo Jung","raw_affiliation_strings":["Qatar Computing Research Institute, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Qatar","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Bernard Jansen","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3702,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.47758953,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9861000180244446,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9455869197845459},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.729788064956665},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.6980459094047546},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.639998197555542},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6152106523513794},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.5639662146568298},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.450261652469635},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.43513134121894836},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3881239593029022},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.12096643447875977}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9455869197845459},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.729788064956665},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.6980459094047546},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.639998197555542},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6152106523513794},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.5639662146568298},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.450261652469635},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.43513134121894836},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3881239593029022},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12096643447875977},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3464385.3464734","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3464385.3464734","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"CHItaly 2021: 14th Biannual Conference of the Italian SIGCHI Chapter","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W276768595","https://openalex.org/W1248593972","https://openalex.org/W1503483822","https://openalex.org/W1508953512","https://openalex.org/W1538821400","https://openalex.org/W1555306651","https://openalex.org/W1566953645","https://openalex.org/W1973203990","https://openalex.org/W1981753533","https://openalex.org/W2002821157","https://openalex.org/W2003355522","https://openalex.org/W2004906925","https://openalex.org/W2016345163","https://openalex.org/W2053497921","https://openalex.org/W2057336082","https://openalex.org/W2111975591","https://openalex.org/W2120333468","https://openalex.org/W2125076921","https://openalex.org/W2125259630","https://openalex.org/W2127574298","https://openalex.org/W2132596409","https://openalex.org/W2143137921","https://openalex.org/W2152209726","https://openalex.org/W2225283728","https://openalex.org/W2299670543","https://openalex.org/W2610579073","https://openalex.org/W2610743940","https://openalex.org/W2735676276","https://openalex.org/W2795366572","https://openalex.org/W2898706124","https://openalex.org/W2899682221","https://openalex.org/W3004017903","https://openalex.org/W3028962685","https://openalex.org/W3032424578","https://openalex.org/W3032525876","https://openalex.org/W3120060780","https://openalex.org/W3127542694","https://openalex.org/W3135197535","https://openalex.org/W4285518481","https://openalex.org/W4301665104","https://openalex.org/W6651480679","https://openalex.org/W7075696765"],"related_works":["https://openalex.org/W2795366572","https://openalex.org/W2886588594","https://openalex.org/W3005214328","https://openalex.org/W2920961600","https://openalex.org/W3091061106","https://openalex.org/W2610743940","https://openalex.org/W4312802148","https://openalex.org/W4285553851","https://openalex.org/W4285550479","https://openalex.org/W3015739973"],"abstract_inverted_index":{"We":[0],"compare":[1],"a":[2,15,86,95,102,133],"data-driven":[3,27,83],"persona":[4,28,60,99,120],"system":[5,9,29,100,113,121],"and":[6,12,41,116],"an":[7,108],"analytics":[8,71,112],"for":[10,14,36,79,85],"efficiency":[11],"effectiveness":[13],"user":[16,44,87,136],"identification":[17,45,88],"task.":[18],"Findings":[19],"from":[20],"the":[21,26,51,59,70,80,98,119,126],"34-participant":[22],"experiment":[23],"show":[24],"that":[25,50,118,125],"affords":[30],"faster":[31],"task":[32],"completion,":[33],"is":[34],"easier":[35],"users":[37],"to":[38,93,132],"engage":[39],"with,":[40],"provides":[42],"better":[43,134],"accuracy.":[46],"Eye-tracking":[47],"data":[48],"indicates":[49],"participants":[52],"focus":[53],"most":[54],"of":[55,82,97,107,128],"their":[56],"attention":[57],"on":[58,65],"content":[61],"while":[62],"focusing":[63],"more":[64],"navigation":[66],"features":[67,129],"when":[68],"using":[69],"system.":[72],"The":[73],"combined":[74],"results":[75],"provide":[76],"empirical":[77],"support":[78],"use":[81],"personas":[84],"task,":[89],"which":[90],"we":[91],"surmise":[92],"be":[94],"result":[96],"following":[101],"user-centered":[103],"design":[104],"paradigm":[105],"instead":[106],"information-centered":[109],"paradigm.":[110],"That":[111],"afforded":[114],"capabilities":[115],"insights":[117],"did":[122],"not":[123],"suggest":[124],"triangulation":[127],"may":[130],"lead":[131],"overall":[135],"understanding.":[137]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}