{"id":"https://openalex.org/W3200232739","doi":"https://doi.org/10.1145/3460231.3478880","title":"Generic Automated Lead Ranking in Dynamics CRM","display_name":"Generic Automated Lead Ranking in Dynamics CRM","publication_year":2021,"publication_date":"2021-09-13","ids":{"openalex":"https://openalex.org/W3200232739","doi":"https://doi.org/10.1145/3460231.3478880","mag":"3200232739"},"language":"en","primary_location":{"id":"doi:10.1145/3460231.3478880","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3460231.3478880","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Fifteenth ACM Conference on Recommender Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033389618","display_name":"Royi Ronen","orcid":null},"institutions":[{"id":"https://openalex.org/I4210125051","display_name":"Microsoft (Israel)","ror":"https://ror.org/03819cc96","country_code":"IL","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210125051"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Royi Ronen","raw_affiliation_strings":["Microsoft, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Israel","institution_ids":["https://openalex.org/I4210125051"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069674416","display_name":"Hilik Berezin","orcid":null},"institutions":[{"id":"https://openalex.org/I4210125051","display_name":"Microsoft (Israel)","ror":"https://ror.org/03819cc96","country_code":"IL","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210125051"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Hilik Berezin","raw_affiliation_strings":["Microsoft, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Israel","institution_ids":["https://openalex.org/I4210125051"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089390690","display_name":"Rotem Preizler","orcid":null},"institutions":[{"id":"https://openalex.org/I4210125051","display_name":"Microsoft (Israel)","ror":"https://ror.org/03819cc96","country_code":"IL","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210125051"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Rotem Preizler","raw_affiliation_strings":["Microsoft, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Israel","institution_ids":["https://openalex.org/I4210125051"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033141464","display_name":"Gopal Kasturi","orcid":null},"institutions":[{"id":"https://openalex.org/I4210162141","display_name":"Microsoft (India)","ror":"https://ror.org/04ww0w091","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210162141"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Gopal Kasturi","raw_affiliation_strings":["Microsoft, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, India","institution_ids":["https://openalex.org/I4210162141"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086757327","display_name":"AJ Ezzour","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"AJ Ezzour","raw_affiliation_strings":["Microsoft, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, United States","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076757822","display_name":"Sayalee Bhanavase","orcid":null},"institutions":[{"id":"https://openalex.org/I4210153468","display_name":"Microsoft (Canada)","ror":"https://ror.org/04xhxg104","country_code":"CA","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210153468"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Sayalee Bhanavase","raw_affiliation_strings":["Microsoft, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Canada","institution_ids":["https://openalex.org/I4210153468"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022648615","display_name":"Edan Hauon","orcid":null},"institutions":[{"id":"https://openalex.org/I4210125051","display_name":"Microsoft (Israel)","ror":"https://ror.org/03819cc96","country_code":"IL","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210125051"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Edan Hauon","raw_affiliation_strings":["Microsoft, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Israel","institution_ids":["https://openalex.org/I4210125051"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040565612","display_name":"Oron Nir","orcid":"https://orcid.org/0000-0002-8443-5014"},"institutions":[{"id":"https://openalex.org/I4210125051","display_name":"Microsoft (Israel)","ror":"https://ror.org/03819cc96","country_code":"IL","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210125051"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Oron Nir","raw_affiliation_strings":["Microsoft, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Israel","institution_ids":["https://openalex.org/I4210125051"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":8,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1522,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.53530728,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"757","last_page":"759"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9424999952316284,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9424999952316284,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14368","display_name":"Evaluation and Optimization Models","score":0.9282000064849854,"subfield":{"id":"https://openalex.org/subfields/2213","display_name":"Safety, Risk, Reliability and Quality"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9049999713897705,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.7399189472198486},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6322764158248901},{"id":"https://openalex.org/keywords/lead","display_name":"Lead (geology)","score":0.43593132495880127},{"id":"https://openalex.org/keywords/dynamics","display_name":"Dynamics (music)","score":0.4284064471721649},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.34671732783317566},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.29185110330581665},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.057284265756607056}],"concepts":[{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.7399189472198486},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6322764158248901},{"id":"https://openalex.org/C2777093003","wikidata":"https://www.wikidata.org/wiki/Q6508345","display_name":"Lead (geology)","level":2,"score":0.43593132495880127},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.4284064471721649},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.34671732783317566},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.29185110330581665},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.057284265756607056},{"id":"https://openalex.org/C127313418","wikidata":"https://www.wikidata.org/wiki/Q1069","display_name":"Geology","level":0,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C114793014","wikidata":"https://www.wikidata.org/wiki/Q52109","display_name":"Geomorphology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3460231.3478880","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3460231.3478880","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Fifteenth ACM Conference on Recommender Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2005067049","https://openalex.org/W2149033360","https://openalex.org/W2789618191","https://openalex.org/W2920302751","https://openalex.org/W2966284335","https://openalex.org/W3005140083","https://openalex.org/W3182416595"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W4255463199","https://openalex.org/W4281691423","https://openalex.org/W2411039299","https://openalex.org/W1856410221","https://openalex.org/W2318949977","https://openalex.org/W2334139353","https://openalex.org/W2390279801","https://openalex.org/W4243014959"],"abstract_inverted_index":{"We":[0],"developed":[1],"a":[2,38,48],"generic":[3],"framework":[4],"which":[5],"enables":[6],"Customer":[7],"Relationship":[8],"Management":[9],"(CRM)":[10],"organizations":[11],"to":[12,59],"deploy":[13],"an":[14],"automated":[15],"ranking":[16,36],"system":[17],"for":[18,52],"leads":[19],"(commonly":[20],"known":[21],"as":[22,47],"\u2018lead":[23],"scoring\u2019).":[24],"Leads":[25],"are":[26],"records":[27],"that":[28],"represent":[29],"non-customers":[30],"who":[31],"might":[32],"become":[33],"customers.":[34],"Lead":[35],"is":[37],"fundamental":[39],"CRM":[40,53],"problem":[41],"with":[42,55],"many":[43,56],"flavors.":[44],"Ranking":[45],"serves":[46],"prioritization":[49],"management":[50],"tool":[51],"organizations,":[54],"characteristics":[57],"similar":[58],"those":[60],"of":[61],"recommender":[62],"systems.":[63]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}