{"id":"https://openalex.org/W3209034179","doi":"https://doi.org/10.1145/3459637.3481902","title":"CHASE","display_name":"CHASE","publication_year":2021,"publication_date":"2021-10-26","ids":{"openalex":"https://openalex.org/W3209034179","doi":"https://doi.org/10.1145/3459637.3481902","mag":"3209034179"},"language":"en","primary_location":{"id":"doi:10.1145/3459637.3481902","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3459637.3481902","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM International Conference on Information &amp; Knowledge Management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102017301","display_name":"Chao Zhang","orcid":"https://orcid.org/0000-0003-3867-6455"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Chao Zhang","raw_affiliation_strings":["Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101481194","display_name":"Jingbo Zhou","orcid":"https://orcid.org/0000-0003-2677-7021"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jingbo Zhou","raw_affiliation_strings":["Baidu Research, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Research, Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006293558","display_name":"Xiaoling Zang","orcid":"https://orcid.org/0000-0002-2913-5799"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaoling Zang","raw_affiliation_strings":["Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101624106","display_name":"Qing Xu","orcid":"https://orcid.org/0000-0002-9202-1073"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qing Xu","raw_affiliation_strings":["Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101616980","display_name":"Liang Yin","orcid":"https://orcid.org/0009-0005-0975-5834"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liang Yin","raw_affiliation_strings":["Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006541615","display_name":"Xiang He","orcid":"https://orcid.org/0000-0001-5988-0047"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiang He","raw_affiliation_strings":["Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100383332","display_name":"Lin Liu","orcid":"https://orcid.org/0000-0003-0580-5310"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lin Liu","raw_affiliation_strings":["Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Search Ads (Phoenix Nest), Baidu Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081254155","display_name":"Haoyi Xiong","orcid":"https://orcid.org/0000-0002-5451-3253"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haoyi Xiong","raw_affiliation_strings":["Baidu Research, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Research, Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021332177","display_name":"Dejing Dou","orcid":"https://orcid.org/0000-0003-2949-6874"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dejing Dou","raw_affiliation_strings":["Baidu Research, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu Research, Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":9,"corresponding_author_ids":["https://openalex.org/A5102017301"],"corresponding_institution_ids":["https://openalex.org/I98301712"],"apc_list":null,"apc_paid":null,"fwci":1.8149,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.88763633,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"4352","last_page":"4361"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9944000244140625,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9929999709129333,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6677972674369812},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6054605841636658},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5428107380867004},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5062455534934998},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4905697703361511},{"id":"https://openalex.org/keywords/beauty","display_name":"Beauty","score":0.48645421862602234},{"id":"https://openalex.org/keywords/automation","display_name":"Automation","score":0.47779637575149536},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4396613538265228},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3170740604400635},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.17165794968605042},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.15811112523078918}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6677972674369812},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6054605841636658},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5428107380867004},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5062455534934998},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4905697703361511},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.48645421862602234},{"id":"https://openalex.org/C115901376","wikidata":"https://www.wikidata.org/wiki/Q184199","display_name":"Automation","level":2,"score":0.47779637575149536},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4396613538265228},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3170740604400635},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17165794968605042},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15811112523078918},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3459637.3481902","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3459637.3481902","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 30th ACM International Conference on Information &amp; Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":52,"referenced_works":["https://openalex.org/W1579831003","https://openalex.org/W1797701921","https://openalex.org/W1927339072","https://openalex.org/W1974065322","https://openalex.org/W1977664850","https://openalex.org/W1998095699","https://openalex.org/W2034926657","https://openalex.org/W2039842578","https://openalex.org/W2058703800","https://openalex.org/W2058928280","https://openalex.org/W2064987260","https://openalex.org/W2101105183","https://openalex.org/W2111748568","https://openalex.org/W2139273454","https://openalex.org/W2139891288","https://openalex.org/W2144093215","https://openalex.org/W2149741699","https://openalex.org/W2162979096","https://openalex.org/W2275267414","https://openalex.org/W2533385964","https://openalex.org/W2564711582","https://openalex.org/W2581309706","https://openalex.org/W2605246398","https://openalex.org/W2606360966","https://openalex.org/W2779483754","https://openalex.org/W2789031960","https://openalex.org/W2809205451","https://openalex.org/W2885929946","https://openalex.org/W2914260367","https://openalex.org/W2914442349","https://openalex.org/W2915573484","https://openalex.org/W2924756496","https://openalex.org/W2928773704","https://openalex.org/W2938830017","https://openalex.org/W2944815030","https://openalex.org/W2950808302","https://openalex.org/W2950883684","https://openalex.org/W2950960796","https://openalex.org/W2953171463","https://openalex.org/W2953198391","https://openalex.org/W2963341956","https://openalex.org/W2963895309","https://openalex.org/W2964121744","https://openalex.org/W2965512832","https://openalex.org/W2996227762","https://openalex.org/W3004731381","https://openalex.org/W3103942726","https://openalex.org/W3104669598","https://openalex.org/W3105157853","https://openalex.org/W3106431444","https://openalex.org/W3123956618","https://openalex.org/W3176908681"],"related_works":["https://openalex.org/W2390942812","https://openalex.org/W2391155477","https://openalex.org/W2377362257","https://openalex.org/W2280962619","https://openalex.org/W2392590133","https://openalex.org/W2373946932","https://openalex.org/W2365042155","https://openalex.org/W2387362166","https://openalex.org/W2377966743","https://openalex.org/W2391475263"],"abstract_inverted_index":{"While":[0],"online":[1],"advertising":[2],"is":[3,55],"one":[4],"of":[5,9,62,69,91,124,136,139,153,214],"the":[6,16,23,49,60,67,88,103,115,137,142,148,154,173,205],"major":[7],"sources":[8],"income":[10],"for":[11,87,165],"search":[12,166,209],"engines,":[13],"pumping":[14],"up":[15,59],"incomes":[17],"from":[18],"business":[19],"advertisements":[20,34,174],"while":[21],"ensuring":[22],"user":[24],"experience":[25],"becomes":[26],"a":[27,42,85,96],"challenging":[28],"but":[29],"emerging":[30],"area.":[31],"Designing":[32],"high-quality":[33,63],"with":[35,129,133,211],"persuasive":[36,92,112],"content":[37],"has":[38,118,158,186],"been":[39,119,159,187],"proved":[40],"as":[41],"way":[43],"to":[44,57,66,110,147,189],"increase":[45],"revenues":[46],"through":[47],"improving":[48],"Click-Through":[50],"Rate":[51],"(CTR).":[52],"However,":[53],"it":[54],"difficult":[56],"scale":[58],"design":[61],"ads,":[64],"due":[65],"lack":[68],"automation":[70],"in":[71,141],"creativity.":[72],"In":[73,170],"this":[74],"paper,":[75],"we":[76],"present":[77],"Commonsense-Enriched":[78],"Advertisement":[79],"on":[80],"Search":[81],"Engine":[82],"(CHASE)":[83],"---":[84],"system":[86],"automatic":[89],"generation":[90],"ads.":[93],"CHASE":[94,157,177],"adopts":[95],"specially":[97],"designed":[98],"language":[99,116],"model":[100,117,185],"that":[101],"fuses":[102],"keywords,":[104],"commonsense-related":[105],"texts,":[106],"and":[107,127,145,167,200],"marketing":[108],"contents":[109,123],"generate":[111],"advertisements.":[113],"Specifically,":[114],"pre-trained":[120],"using":[121],"massive":[122],"explicit":[125],"knowledge":[126],"fine-tuned":[128],"well-constructed":[130],"quasi-parallel":[131],"corpora":[132],"effective":[134],"control":[135],"proportion":[138],"commonsense":[140],"generated":[143,175],"ads":[144],"fitness":[146],"ads'":[149],"keywords.":[150],"The":[151,183],"effectiveness":[152],"proposed":[155,184],"method":[156],"verified":[160],"by":[161,176],"real-world":[162],"web":[163],"traffics":[164],"manual":[168],"evaluation.":[169],"A/B":[171],"tests,":[172],"would":[178],"bring":[179],"11.13%":[180],"CTR":[181],"improvement.":[182],"deployed":[188],"cover":[190],"three":[191],"advertisement":[192],"domains":[193],"(which":[194],"are":[195],"kid":[196],"education,":[197],"psychological":[198],"counseling,":[199],"beauty":[201],"e-commerce)":[202],"at":[203],"Baidu,":[204],"world's":[206],"largest":[207],"Chinese":[208],"engine,":[210],"adding":[212],"revenue":[213],"about":[215],"1":[216],"million":[217],"RMB":[218],"(Chinese":[219],"Yuan)":[220],"per":[221],"day.":[222]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2021-11-08T00:00:00"}
