{"id":"https://openalex.org/W3172270507","doi":"https://doi.org/10.1145/3456887.3457016","title":"Research on Education Brand Shaping of Private Universities Based on Connotation Development","display_name":"Research on Education Brand Shaping of Private Universities Based on Connotation Development","publication_year":2021,"publication_date":"2021-05-25","ids":{"openalex":"https://openalex.org/W3172270507","doi":"https://doi.org/10.1145/3456887.3457016","mag":"3172270507"},"language":"en","primary_location":{"id":"doi:10.1145/3456887.3457016","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3456887.3457016","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 2nd International Conference on Computers, Information Processing and Advanced Education","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101414101","display_name":"Guoyong Liu","orcid":"https://orcid.org/0009-0009-7684-5716"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Guoyong Liu","raw_affiliation_strings":["Xi An Fanyi University, China"],"affiliations":[{"raw_affiliation_string":"Xi An Fanyi University, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101414101"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08177406,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"11","issue":null,"first_page":"569","last_page":"573"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.9843000173568726,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11079","display_name":"Creativity in Education and Neuroscience","score":0.9843000173568726,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/connotation","display_name":"Connotation","score":0.6279538869857788},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.6081482172012329},{"id":"https://openalex.org/keywords/higher-education","display_name":"Higher education","score":0.6063652634620667},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.520234227180481},{"id":"https://openalex.org/keywords/development-plan","display_name":"Development plan","score":0.5107903480529785},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.44995832443237305},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.41435372829437256},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4102349579334259},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3424686789512634},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.29677706956863403},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.2947872281074524},{"id":"https://openalex.org/keywords/economic-growth","display_name":"Economic growth","score":0.1754646599292755},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.14876627922058105}],"concepts":[{"id":"https://openalex.org/C2778120531","wikidata":"https://www.wikidata.org/wiki/Q661062","display_name":"Connotation","level":2,"score":0.6279538869857788},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6081482172012329},{"id":"https://openalex.org/C120912362","wikidata":"https://www.wikidata.org/wiki/Q136822","display_name":"Higher education","level":2,"score":0.6063652634620667},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.520234227180481},{"id":"https://openalex.org/C2776774022","wikidata":"https://www.wikidata.org/wiki/Q5266783","display_name":"Development plan","level":2,"score":0.5107903480529785},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.44995832443237305},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.41435372829437256},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4102349579334259},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3424686789512634},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.29677706956863403},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.2947872281074524},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.1754646599292755},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14876627922058105},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C147176958","wikidata":"https://www.wikidata.org/wiki/Q77590","display_name":"Civil engineering","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3456887.3457016","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3456887.3457016","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 2nd International Conference on Computers, Information Processing and Advanced Education","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W2779412324","https://openalex.org/W2803905874","https://openalex.org/W2885865705","https://openalex.org/W2944981410","https://openalex.org/W2983131093","https://openalex.org/W3001411255","https://openalex.org/W3005862870","https://openalex.org/W3012013709","https://openalex.org/W3201235644"],"related_works":["https://openalex.org/W2394171004","https://openalex.org/W2360733422","https://openalex.org/W2362583379","https://openalex.org/W2361870167","https://openalex.org/W2381092078","https://openalex.org/W2354471020","https://openalex.org/W2379563634","https://openalex.org/W2375524340","https://openalex.org/W2386886609","https://openalex.org/W2382705921"],"abstract_inverted_index":{"At":[0],"present,":[1],"private":[2,66,84,104,167,184,199,211,226],"colleges":[3,67,85,212,227],"and":[4,20,26,33,68,73,75,86,110,113,115,140,144,148,160,169,177,188,213,218,228,236,244,254],"universities":[5,69,87,168,185,200,214,229],"adopt":[6],"the":[7,15,30,37,41,63,76,80,94,121,127,130,133,141,152,157,164,170,175,195,207,232,257,264,268],"mode":[8,95],"of":[9,17,36,43,51,65,78,83,96,120,123,129,132,135,156,166,172,179,198,206,210,234,259,267],"connotative":[10,46,97,107],"development.":[11,98],"They":[12],"should":[13],"take":[14,231],"improvement":[16,119],"education":[18,81,125,137,146,173,181,208,260],"brand":[19,82,209],"structural":[21],"optimization":[22],"as":[23],"a":[24,49,117],"sign,":[25],"focus":[27],"on":[28,194],"improving":[29],"core":[31,265],"competitiveness":[32,266],"comprehensive":[34,118],"strength":[35],"school.":[38,269],"Compared":[39],"with":[40],"development":[42,47,58,108,149,165,197,238],"other":[44],"modes,":[45],"is":[48,70,91],"kind":[50],"higher":[52,124,136],"quality":[53,122,235,249],"requirements.":[54],"A":[55],"more":[56],"difficult":[57],"model.":[59],"In":[60],"this":[61,202],"experiment,":[62],"scale":[64],"getting":[71],"larger":[72],"larger,":[74],"method":[77],"shaping":[79,171,180,205,258],"in":[88,126,138,154,163],"our":[89],"country":[90],"studied":[92],"using":[93],"This":[99],"article":[100],"analyzes":[101],"an":[102],"application-oriented":[103],"university,":[105],"uses":[106],"theory":[109],"brand-related":[111],"theories":[112],"methods,":[114],"proposes":[116],"context":[128],"era":[131],"popularization":[134],"China":[139],"national":[142],"medium":[143],"long-term":[145],"reform":[147],"plan.":[150],"Under":[151],"requirements,":[153],"view":[155],"main":[158],"problems":[159],"reasons":[161],"existing":[162],"brands,":[174],"necessity":[176],"feasibility":[178],"brands":[182],"by":[183],"are":[186,191],"explored,":[187],"practical":[189],"countermeasures":[190],"proposed":[192],"based":[193],"actual":[196],"at":[201],"stage.":[203],"The":[204,220],"provides":[215],"useful":[216],"exploration":[217],"reference.":[219],"experimental":[221],"research":[222],"results":[223],"show":[224],"that":[225],"must":[230],"path":[233],"benefit-oriented":[237],"through":[239],"resource":[240],"optimization,":[241],"rational":[242],"allocation":[243],"construction,":[245,250],"attach":[246],"importance":[247],"to":[248],"strengthen":[251],"characteristic":[252],"development,":[253],"ultimately":[255],"enhance":[256],"brand,":[261],"thereby":[262],"enhancing":[263]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}