{"id":"https://openalex.org/W3170174711","doi":"https://doi.org/10.1145/3456887.3457010","title":"An Empirical Study on the Influencing Factors of Entrepreneurial Intention of College Graduates Majoring in Marketing","display_name":"An Empirical Study on the Influencing Factors of Entrepreneurial Intention of College Graduates Majoring in Marketing","publication_year":2021,"publication_date":"2021-05-25","ids":{"openalex":"https://openalex.org/W3170174711","doi":"https://doi.org/10.1145/3456887.3457010","mag":"3170174711"},"language":"en","primary_location":{"id":"doi:10.1145/3456887.3457010","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3456887.3457010","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 2nd International Conference on Computers, Information Processing and Advanced Education","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100632256","display_name":"Jinliang Wang","orcid":"https://orcid.org/0000-0001-7202-646X"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jinliang Wang","raw_affiliation_strings":["Guangdong University of Science and Technology, China"],"affiliations":[{"raw_affiliation_string":"Guangdong University of Science and Technology, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100632256"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2822,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.65317451,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"545","last_page":"550"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.9118000268936157,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5493707656860352},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.503065288066864},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.41383060812950134},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3807063400745392},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.09478557109832764},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09079694747924805}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5493707656860352},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.503065288066864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41383060812950134},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3807063400745392},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.09478557109832764},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09079694747924805}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3456887.3457010","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3456887.3457010","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 2nd International Conference on Computers, Information Processing and Advanced Education","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5199999809265137,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W2089968450","https://openalex.org/W2106529082","https://openalex.org/W2162024645","https://openalex.org/W2736387849","https://openalex.org/W2987368452"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2931662336","https://openalex.org/W2077865380","https://openalex.org/W4401768695","https://openalex.org/W2765597752","https://openalex.org/W2134894512","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"With":[0],"the":[1,13,17,36,40,83,90,99,111],"increasing":[2],"number":[3],"of":[4,20,102,121],"college":[5,21,62,84,103,122],"graduates":[6,22,63,85,123],"year":[7],"by":[8,12],"year,":[9,16],"especially":[10],"affected":[11],"epidemic":[14],"this":[15],"employment":[18],"situation":[19],"is":[23],"increasingly":[24],"grim.":[25],"College":[26],"graduates\u2019":[27,104],"entrepreneurship":[28],"can":[29,124],"not":[30],"only":[31],"create":[32],"some":[33],"jobs":[34],"for":[35],"society":[37],"and":[38,50,78,93,133],"relieve":[39],"pressure":[41],"on":[42,98,139],"employment,":[43],"but":[44],"also":[45],"enrich":[46],"their":[47,52,66,127,131],"social":[48,116],"understanding":[49],"improve":[51],"self-quality":[53],"through":[54],"entrepreneurial":[55,105,118,128,140],"experience.":[56],"Therefore,":[57],"how":[58],"to":[59,64],"effectively":[60],"guide":[61],"start":[65],"own":[67],"businesses":[68],"has":[69],"become":[70],"an":[71,95],"important":[72],"research":[73],"topic":[74],"in":[75,87],"current":[76],"colleges":[77],"universities.":[79],"This":[80],"paper":[81],"takes":[82],"majoring":[86],"marketing":[88],"as":[89],"breakthrough":[91],"point,":[92],"conducts":[94],"empirical":[96],"study":[97,108],"influencing":[100],"factors":[101],"intention.":[106,141],"The":[107],"found":[109],"that":[110],"gender,":[112],"family":[113],"business":[114],"situation,":[115],"practice,":[117],"model,":[119],"etc.":[120],"significantly":[125],"affect":[126],"intention,":[129],"while":[130],"origin":[132],"adventurousness":[134],"have":[135],"no":[136],"significant":[137],"effect":[138]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}