{"id":"https://openalex.org/W3134349632","doi":"https://doi.org/10.1145/3448823.3448878","title":"Improving Search Engine Ranking Prediction Based on a New Feature Engineering Tool","display_name":"Improving Search Engine Ranking Prediction Based on a New Feature Engineering Tool","publication_year":2020,"publication_date":"2020-12-09","ids":{"openalex":"https://openalex.org/W3134349632","doi":"https://doi.org/10.1145/3448823.3448878","mag":"3134349632"},"language":"en","primary_location":{"id":"doi:10.1145/3448823.3448878","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3448823.3448878","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2020 4th International Conference on Vision, Image and Signal Processing","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034757217","display_name":"Willy K. Portier","orcid":null},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Willy K. Portier","raw_affiliation_strings":["Beijing University of Technology, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing University of Technology, Beijing, China","institution_ids":["https://openalex.org/I37796252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101457814","display_name":"Yujian Li","orcid":"https://orcid.org/0000-0002-4991-6461"},"institutions":[{"id":"https://openalex.org/I5343935","display_name":"Guilin University of Electronic Technology","ror":"https://ror.org/05arjae42","country_code":"CN","type":"education","lineage":["https://openalex.org/I5343935"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yujian Li","raw_affiliation_strings":["School of Artificial Intelligence, Guilin University of Electronic Technology, Guilin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence, Guilin University of Electronic Technology, Guilin, China","institution_ids":["https://openalex.org/I5343935"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075971507","display_name":"Bonzou A. Kouassi","orcid":null},"institutions":[{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bonzou A. Kouassi","raw_affiliation_strings":["Beijing University of Technology, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing University of Technology, Beijing, China","institution_ids":["https://openalex.org/I37796252"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4544,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.64342549,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9866999983787537,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.8005635142326355},{"id":"https://openalex.org/keywords/spamdexing","display_name":"Spamdexing","score":0.7416197061538696},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7177749872207642},{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.6830372214317322},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.6387637257575989},{"id":"https://openalex.org/keywords/feature-selection","display_name":"Feature selection","score":0.5513415932655334},{"id":"https://openalex.org/keywords/organic-search","display_name":"Organic search","score":0.5232478976249695},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.5174492001533508},{"id":"https://openalex.org/keywords/web-page","display_name":"Web page","score":0.5096561908721924},{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.5012269020080566},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.4984090328216553},{"id":"https://openalex.org/keywords/visibility","display_name":"Visibility","score":0.4557799994945526},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4334472119808197},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.4300099015235901},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.4245832562446594},{"id":"https://openalex.org/keywords/learning-to-rank","display_name":"Learning to rank","score":0.41978105902671814},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.41511741280555725},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.2954418957233429},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.2619401812553406}],"concepts":[{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.8005635142326355},{"id":"https://openalex.org/C13565553","wikidata":"https://www.wikidata.org/wiki/Q804206","display_name":"Spamdexing","level":5,"score":0.7416197061538696},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7177749872207642},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.6830372214317322},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.6387637257575989},{"id":"https://openalex.org/C148483581","wikidata":"https://www.wikidata.org/wiki/Q446488","display_name":"Feature selection","level":2,"score":0.5513415932655334},{"id":"https://openalex.org/C130500901","wikidata":"https://www.wikidata.org/wiki/Q148461","display_name":"Organic search","level":5,"score":0.5232478976249695},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5174492001533508},{"id":"https://openalex.org/C21959979","wikidata":"https://www.wikidata.org/wiki/Q36774","display_name":"Web page","level":2,"score":0.5096561908721924},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.5012269020080566},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.4984090328216553},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.4557799994945526},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4334472119808197},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.4300099015235901},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.4245832562446594},{"id":"https://openalex.org/C86037889","wikidata":"https://www.wikidata.org/wiki/Q4330127","display_name":"Learning to rank","level":3,"score":0.41978105902671814},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.41511741280555725},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.2954418957233429},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.2619401812553406},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3448823.3448878","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3448823.3448878","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2020 4th International Conference on Vision, Image and Signal Processing","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.5199999809265137}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W1864224110","https://openalex.org/W2084436107","https://openalex.org/W2284679865","https://openalex.org/W4281634062"],"related_works":["https://openalex.org/W2253117853","https://openalex.org/W3100478181","https://openalex.org/W2606161989","https://openalex.org/W2086329819","https://openalex.org/W2561589622","https://openalex.org/W4231533790","https://openalex.org/W2019720319","https://openalex.org/W2272040923","https://openalex.org/W4372346753","https://openalex.org/W4379381520"],"abstract_inverted_index":{"Nowadays,":[0],"companies":[1],"wishing":[2],"to":[3,39,67,81,89,96,106,116,136,148,185,222,226],"get":[4,14,40,90],"exposure":[5],"and":[6,12,43,49,112,141],"increase":[7],"revenues":[8],"need":[9],"Internet":[10],"visibility,":[11],"particularly":[13],"on":[15,228],"the":[16,26,138,175,186,192,217],"top":[17],"of":[18,36,70,110,160,172],"Search":[19,50],"Engines":[20],"Results":[21],"Pages":[22],"(SERP).":[23],"Meanwhile,":[24],"in":[25],"last":[27],"two":[28,166],"decades,":[29],"data":[30],"science":[31],"became":[32],"a":[33,61,103,120,158,170],"vital":[34],"part":[35],"many":[37],"industries":[38],"quick":[41],"insights":[42,91],"valuable":[44],"information,":[45],"including":[46,180],"online":[47],"marketing":[48],"Engine":[51],"Optimization":[52],"(SEO).":[53],"With":[54],"90%":[55],"market":[56],"share":[57],"worldwide,":[58],"Google":[59,229],"is":[60,195],"search":[62],"engine":[63],"using":[64,169],"an":[65,224],"algorithm":[66],"query":[68],"billions":[69],"pages":[71],"with":[72,165,177],"more":[73],"than":[74],"200":[75],"factors":[76,94],"that":[77,191,213],"all":[78,198],"marketers":[79],"want":[80],"discover.":[82],"As":[83],"consequence,":[84],"some":[85],"applications":[86],"are":[87,205],"existing":[88],"about":[92],"SEO":[93,139,150],"relative":[95,115],"webpages.":[97],"However,":[98],"it":[99,145,189,210],"does":[100],"not":[101],"exist":[102],"tool":[104,122,140,193],"able":[105],"collect":[107],"large":[108],"quantities":[109],"URLs":[111],"analyze":[113],"them":[114],"on-page":[117],"factors.":[118],"Therefore,":[119],"custom":[121],"\"SEOnaozi\"":[123,194],"was":[124,211],"developed":[125],"for":[126,157],"this":[127,153],"purpose.":[128],"This":[129],"article":[130],"tries":[131],"different":[132],"machine":[133],"learning":[134],"algorithms":[135],"evaluate":[137],"determine":[142],"how":[143],"effective":[144],"can":[146],"be":[147,227],"improve":[149],"analysis.":[151],"For":[152],"purpose,":[154],"three":[155],"datasets":[156],"total":[159],"50,000":[161],"observations":[162],"were":[163],"tested":[164],"scenarios:":[167],"one":[168],"selection":[171],"8":[173],"features,":[174,179],"other":[176],"23":[178],"15":[181],"on-pages":[182,203],"features.":[183],"According":[184],"research":[187],"result,":[188],"leads":[190],"efficient":[196],"because":[197],"metrics":[199],"mostly":[200],"improved":[201],"when":[202],"features":[204],"used":[206],"by":[207],"algorithms.":[208],"Moreover,":[209],"found":[212],"Catboost":[214],"could":[215],"produce":[216],"best":[218],"results":[219],"among":[220],"others":[221],"predict":[223],"URL":[225],"Top10":[230],"SERP.":[231]},"counts_by_year":[{"year":2023,"cited_by_count":2}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
